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Content Management:
The Right Stuff
Jens Brown
What this session will cover…
What are the best practices and common
approaches that suppliers and Phelps
Dodge should consider with new catalogs
and e-Content.
This session will explore the usage
history, experience and objectives of how
PD uses eCatalogs and some directions
that we're headed in.
Why we use e-Catalogs
We use supplier e-catalogs for a number
of reasons:
 ONE DESTINATION for supplier products
 Enforce contract COMPLIANCE = Savings
 Audit capability for PRICE
 RICH content enables better purchase decision
making.
 Controls over CONTENT
 SITE Specific options
Phelps Dodge directs users to ONE
DESTINATION for Supplier
Haralson’s
Quadrem provides
ONE DESTINATION for Supplier products
Haralson’s
Maintain contract COMPLIANCE
0
100
200
300
400
500
600
700
800
900
Supplier1
Supplier3
Supplier5
Supplier7
Supplier9
Supplier11
Supplier13
Supplier15
Supplier17
Supplier19
Supplier21
MIMS PO
Credit Card
Excessive number of suppliers
for a given commodity brings
uncontrollable management of
spend and various quality, contract,
discount and pricing issues.
Excessive number of suppliers
for a given commodity brings
uncontrollable management of
spend and various quality, contract,
discount and pricing issues.
Maintain contract COMPLIANCE
By directing users, planners and buyers to
one supplier, we can better manage:
 Spend / Payment types by supplier
 Commercial terms and commitments
 Shipping and logistics
 Content and product availability
 Site specific
 Negotiated Savings and Discounts
Maintain contract COMPLIANCE
0
100
200
300
400
500
600
700
800
900
Supplier1
Supplier3
Supplier5
Supplier7
Supplier9
Supplier11
Supplier13
Supplier15
Supplier17
Supplier19
Supplier21
MIMS PO
Credit Card
Maintain contract COMPLIANCE
 By conducting bid
events that drive
consolidation, we
establish which
suppliers are
preferred.
 In doing so, we
minimize the number
of providers for a
specific commodity
or product type.
0
500
1000
1500
2000
2500
Quadrem
Supplier1
Quadrem
Supplier2
Quadrem
Supplier3
Quadrem
Supplier4
Maintain contract COMPLIANCE
 In this real world
example, compliance
to one catalog drove
an increased % of PD
marketshare for the
commodity, eclipsed
all others suppliers
and catalog sales
increased by a factor
of 10!
Q1 - 2002
$135,327
Quadrem
ProCard
MIMS
Q1 - 2003
$194,734
Quadrem
ProCard
MIMS
Audit capability for PRICE
E-Catalogs enable us to query the current
transactions and match those against
historic and invoiced pricing.
Ability to resolve differences between
Billed and Purchase Order price.
Supplier
Invoice
Price
Supplier
Invoice
Price
Quadrem
PO
Price
Quadrem
PO
Price
Audit and
Comparison
Process
Audit and
Comparison
Process
What is Catalog Content?
Buyers need catalog content that is:
 Accurate
 Organized
 ‘Findable’
 Rich in quality
 Consistently structured
 Relevant to Purchasing trends
Content Creation Process
Content
Creation
Process
Content
Creation
Process
Multiple
Content
Formats
Phelps Dodge
BUYER
Catalog in
Quadrem
Phelps Dodge
BUYER
Catalog in
Quadrem
Enabling RICH content
Category Hammers Hammers Category Hammers
Description Hammer - Ball Pein.
Wooden
Description HAMMER BALL PEIN 8OZ WOOD
HANDLE - HAMMER - STANLEY-
PROTO IND TOOLS
Price 8.02$ Price $ 8.56
Currency USD Currency USD
Saleable Quantity EA Saleable Quantity Each
Long Description: Hammers - Chipping
Hammer : OLD FORGE
STYLE CHROME HAMMER
Long Description * This Ball Pein Hammer is 12-
1/4"(311mm) long and weighs
8oz.(230grams)
* Size 3/0
* High-carbon, steel forged head,
hardened and tempered
* Rim-tempered face minimizes
chipping, assures greater safety
* Select clear lacquered hickory
handle
* Polished face and pein
Mfg Name OKI BERING Mfg Name STANLEY-PROTO IND TOOLS
Mfg Part Num N/A Mfg Part Num 54-008
Sup Part Num 7002-OKI Sup Part Num SH 54-008
Lead Time 0 Lead Time (in
Days)
2
UOM EA User Defined Field
1
STOCKED IN MORENCI AND
TUCSON
UNSPSC 27111602 UOM EA
UNSPSC 27111602
Today we have
inconsistencies
in catalog
content.
Quality, depth
and catalog
item resources
vary greatly by
supplier
catalog.
Enabling RICH content
 POOR Content is…
 Content tends to be of
low quality
 Not intuitive
 Low Ability to analyze or
compare to other items
 Lack of Rich detail,
taxonomy and images
Category Hammers Hammers
Description Hammer - Ball Pein.
Wooden
Price 8.02$
Currency USD
Saleable Quantity EA
Long Description: Hammers - Chipping
Hammer : OLD FORGE
STYLE CHROME HAMMER
Mfg Name OKI BERING
Mfg Part Num N/A
Sup Part Num 7002-OKI
Lead Time 0
UOM EA
UNSPSC 27111602
Enabling RICH content
 RICH Content is…
 Real World Descriptions
 Valid, Supplier and Mfg
part numbers.
 Robust Long Description.
 Web links to Supplier
data.
 Product Images
 Specification or MSDS
Sheets
Category Hammers Hammers Category Hammers
Description Hammer - Ball Pein.
Wooden
Description HAMMER BALL PEIN 8OZ WOOD
HANDLE - HAMMER - STANLEY-
PROTO IND TOOLS
Price 8.02$ Price $ 8.56
Currency USD Currency USD
Saleable Quantity EA Saleable Quantity Each
Long Description: Hammers - Chipping
Hammer : OLD FORGE
STYLE CHROME HAMMER
Long Description * This Ball Pein Hammer is 12-
1/4"(311mm) long and weighs
8oz.(230grams)
* Size 3/0
* High-carbon, steel forged head,
hardened and tempered
* Rim-tempered face minimizes
chipping, assures greater safety
* Select clear lacquered hickory
handle
* Polished face and pein
Mfg Name OKI BERING Mfg Name STANLEY-PROTO IND TOOLS
Mfg Part Num N/A Mfg Part Num 54-008
Sup Part Num 7002-OKI Sup Part Num SH 54-008
Lead Time 0 Lead Time (in
Days)
2
UOM EA User Defined Field
1
STOCKED IN MORENCI AND
TUCSON
UNSPSC 27111602 UOM EA
UNSPSC 27111602
Enabling RICH Content Real world example
of mediocre
content.
Real world example
of mediocre
content.
Real world example
of RICH content.
Real world example
of RICH content.
Content Controls & Maintenance
Content
Revision
Process
Content
Revision
Process
Content
Review by
Supplier
Phelps Dodge
BUYER
Catalog in
Quadrem
Phelps Dodge
BUYER
Catalog in
Quadrem
Catalog
Changes
Catalog
Changes
Purchasin
g Trends
Purchasin
g Trends
Quarterl
y
Updates
Quarterl
y
Updates
Future of eCatalogs & transactions
Time, Complexity, (Risk) CostTime, Complexity, (Risk) Cost
InteractiveSophisticationInteractiveSophistication
TradingTrading
ImprovementImprovement
FullyFully
TransactionalTransactional
Web Interaction:Web Interaction:
Relevant & SecureRelevant & Secure
InformationInformation
Brochureware:Brochureware:
(Informational only)(Informational only)
Future of eCatalogs & transactions
Time, Complexity, (Risk) CostTime, Complexity, (Risk) Cost
TradingTrading
ImprovementImprovement
FullyFully
TransactionalTransactional
Web Interaction:Web Interaction:
Relevant & SecureRelevant & Secure
InformationInformation
Brochureware:Brochureware:
(Informational only)(Informational only)
5%5%
60% of
Quadrem
Suppliers
60% of
Quadrem
Suppliers
25%25%
10%10%
InteractiveSophisticationInteractiveSophistication
Future of eCatalogs & transactions
eCatalog efforts require diligent
application of sales, marketing and data
management resources - key project
across several functional groups.
Supplier should engage their eBusiness
groups early to leverage time and
opportunities – don’t create a catalog in
a vacuum.
Rich Content and realistic market pricing
drives adoption and transaction volumes
Future of eCatalogs & transactions
OPTIONS to Consider
 Research ONLINE OCI Round Trip catalogs you
host – buyers roundtrip to your catalog.
 Know the internal market needs, trends can
equate to a niche for you.
 Formalize the process to create and maintain
eCatalogs.
 Provide RICH detail and MEDIA, Documents,
etc for your products.
 Offer SERVICE and RENTAL items
Questions?

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eDays - Quadrem Approach

  • 1. Content Management: The Right Stuff Jens Brown
  • 2. What this session will cover… What are the best practices and common approaches that suppliers and Phelps Dodge should consider with new catalogs and e-Content. This session will explore the usage history, experience and objectives of how PD uses eCatalogs and some directions that we're headed in.
  • 3. Why we use e-Catalogs We use supplier e-catalogs for a number of reasons:  ONE DESTINATION for supplier products  Enforce contract COMPLIANCE = Savings  Audit capability for PRICE  RICH content enables better purchase decision making.  Controls over CONTENT  SITE Specific options
  • 4. Phelps Dodge directs users to ONE DESTINATION for Supplier Haralson’s
  • 5. Quadrem provides ONE DESTINATION for Supplier products Haralson’s
  • 6. Maintain contract COMPLIANCE 0 100 200 300 400 500 600 700 800 900 Supplier1 Supplier3 Supplier5 Supplier7 Supplier9 Supplier11 Supplier13 Supplier15 Supplier17 Supplier19 Supplier21 MIMS PO Credit Card Excessive number of suppliers for a given commodity brings uncontrollable management of spend and various quality, contract, discount and pricing issues. Excessive number of suppliers for a given commodity brings uncontrollable management of spend and various quality, contract, discount and pricing issues.
  • 7. Maintain contract COMPLIANCE By directing users, planners and buyers to one supplier, we can better manage:  Spend / Payment types by supplier  Commercial terms and commitments  Shipping and logistics  Content and product availability  Site specific  Negotiated Savings and Discounts
  • 9. Maintain contract COMPLIANCE  By conducting bid events that drive consolidation, we establish which suppliers are preferred.  In doing so, we minimize the number of providers for a specific commodity or product type. 0 500 1000 1500 2000 2500 Quadrem Supplier1 Quadrem Supplier2 Quadrem Supplier3 Quadrem Supplier4
  • 10. Maintain contract COMPLIANCE  In this real world example, compliance to one catalog drove an increased % of PD marketshare for the commodity, eclipsed all others suppliers and catalog sales increased by a factor of 10! Q1 - 2002 $135,327 Quadrem ProCard MIMS Q1 - 2003 $194,734 Quadrem ProCard MIMS
  • 11. Audit capability for PRICE E-Catalogs enable us to query the current transactions and match those against historic and invoiced pricing. Ability to resolve differences between Billed and Purchase Order price. Supplier Invoice Price Supplier Invoice Price Quadrem PO Price Quadrem PO Price Audit and Comparison Process Audit and Comparison Process
  • 12. What is Catalog Content? Buyers need catalog content that is:  Accurate  Organized  ‘Findable’  Rich in quality  Consistently structured  Relevant to Purchasing trends
  • 13. Content Creation Process Content Creation Process Content Creation Process Multiple Content Formats Phelps Dodge BUYER Catalog in Quadrem Phelps Dodge BUYER Catalog in Quadrem
  • 14. Enabling RICH content Category Hammers Hammers Category Hammers Description Hammer - Ball Pein. Wooden Description HAMMER BALL PEIN 8OZ WOOD HANDLE - HAMMER - STANLEY- PROTO IND TOOLS Price 8.02$ Price $ 8.56 Currency USD Currency USD Saleable Quantity EA Saleable Quantity Each Long Description: Hammers - Chipping Hammer : OLD FORGE STYLE CHROME HAMMER Long Description * This Ball Pein Hammer is 12- 1/4"(311mm) long and weighs 8oz.(230grams) * Size 3/0 * High-carbon, steel forged head, hardened and tempered * Rim-tempered face minimizes chipping, assures greater safety * Select clear lacquered hickory handle * Polished face and pein Mfg Name OKI BERING Mfg Name STANLEY-PROTO IND TOOLS Mfg Part Num N/A Mfg Part Num 54-008 Sup Part Num 7002-OKI Sup Part Num SH 54-008 Lead Time 0 Lead Time (in Days) 2 UOM EA User Defined Field 1 STOCKED IN MORENCI AND TUCSON UNSPSC 27111602 UOM EA UNSPSC 27111602 Today we have inconsistencies in catalog content. Quality, depth and catalog item resources vary greatly by supplier catalog.
  • 15. Enabling RICH content  POOR Content is…  Content tends to be of low quality  Not intuitive  Low Ability to analyze or compare to other items  Lack of Rich detail, taxonomy and images Category Hammers Hammers Description Hammer - Ball Pein. Wooden Price 8.02$ Currency USD Saleable Quantity EA Long Description: Hammers - Chipping Hammer : OLD FORGE STYLE CHROME HAMMER Mfg Name OKI BERING Mfg Part Num N/A Sup Part Num 7002-OKI Lead Time 0 UOM EA UNSPSC 27111602
  • 16. Enabling RICH content  RICH Content is…  Real World Descriptions  Valid, Supplier and Mfg part numbers.  Robust Long Description.  Web links to Supplier data.  Product Images  Specification or MSDS Sheets Category Hammers Hammers Category Hammers Description Hammer - Ball Pein. Wooden Description HAMMER BALL PEIN 8OZ WOOD HANDLE - HAMMER - STANLEY- PROTO IND TOOLS Price 8.02$ Price $ 8.56 Currency USD Currency USD Saleable Quantity EA Saleable Quantity Each Long Description: Hammers - Chipping Hammer : OLD FORGE STYLE CHROME HAMMER Long Description * This Ball Pein Hammer is 12- 1/4"(311mm) long and weighs 8oz.(230grams) * Size 3/0 * High-carbon, steel forged head, hardened and tempered * Rim-tempered face minimizes chipping, assures greater safety * Select clear lacquered hickory handle * Polished face and pein Mfg Name OKI BERING Mfg Name STANLEY-PROTO IND TOOLS Mfg Part Num N/A Mfg Part Num 54-008 Sup Part Num 7002-OKI Sup Part Num SH 54-008 Lead Time 0 Lead Time (in Days) 2 UOM EA User Defined Field 1 STOCKED IN MORENCI AND TUCSON UNSPSC 27111602 UOM EA UNSPSC 27111602
  • 17. Enabling RICH Content Real world example of mediocre content. Real world example of mediocre content.
  • 18. Real world example of RICH content. Real world example of RICH content.
  • 19. Content Controls & Maintenance Content Revision Process Content Revision Process Content Review by Supplier Phelps Dodge BUYER Catalog in Quadrem Phelps Dodge BUYER Catalog in Quadrem Catalog Changes Catalog Changes Purchasin g Trends Purchasin g Trends Quarterl y Updates Quarterl y Updates
  • 20. Future of eCatalogs & transactions Time, Complexity, (Risk) CostTime, Complexity, (Risk) Cost InteractiveSophisticationInteractiveSophistication TradingTrading ImprovementImprovement FullyFully TransactionalTransactional Web Interaction:Web Interaction: Relevant & SecureRelevant & Secure InformationInformation Brochureware:Brochureware: (Informational only)(Informational only)
  • 21. Future of eCatalogs & transactions Time, Complexity, (Risk) CostTime, Complexity, (Risk) Cost TradingTrading ImprovementImprovement FullyFully TransactionalTransactional Web Interaction:Web Interaction: Relevant & SecureRelevant & Secure InformationInformation Brochureware:Brochureware: (Informational only)(Informational only) 5%5% 60% of Quadrem Suppliers 60% of Quadrem Suppliers 25%25% 10%10% InteractiveSophisticationInteractiveSophistication
  • 22. Future of eCatalogs & transactions eCatalog efforts require diligent application of sales, marketing and data management resources - key project across several functional groups. Supplier should engage their eBusiness groups early to leverage time and opportunities – don’t create a catalog in a vacuum. Rich Content and realistic market pricing drives adoption and transaction volumes
  • 23. Future of eCatalogs & transactions OPTIONS to Consider  Research ONLINE OCI Round Trip catalogs you host – buyers roundtrip to your catalog.  Know the internal market needs, trends can equate to a niche for you.  Formalize the process to create and maintain eCatalogs.  Provide RICH detail and MEDIA, Documents, etc for your products.  Offer SERVICE and RENTAL items