The EDF Pulse Awards program, launched in October 2013, aims to foster innovation in electricity and smart living across three categories: home, mobility, and health. Winning projects will receive a €35,000 prize and be promoted through a major advertising campaign, with a selection process involving nominations, jury evaluation, and public voting. The program is intended for companies with fewer than 50 employees, focusing on innovative projects related to electricity set to launch within 24 months.