Editorial Checklist for Web Content
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The document provides an editorial checklist for web content to ensure it is properly formatted and conveys the right message. It includes guidelines for writing content with the correct tone, audience in mind, and formatting. It also lists checks for grammar, punctuation, links, images, and calls to action to help content be easily understood and properly optimized.
Editorial Checklist for Web Content
- 1. An Editorial Checklist for Web Content Content speaks to the organization’s primary message Content is written in the correct tone and style Content is written with a specific audience in mind Content is written in an inverted pyramid format (i.e. most specific information first) Writing is jargon-free, buzzword-free, and easy to understand For static pages: Page title is descriptive, specific, and concise For blog/news content: Headline is enticing and provokes the reader to continue Sentence case or title case is used consistently for page headings, headlines, and subheads Appropriate subhead formatting has been applied (e.g. <h2>, <h3>, etc.) Bulleted and ordered lists are used where appropriate In-text links are semantic and descriptive (i.e. “click here,” etc. are not used anywhere) Numbers and dates are formatted consistently Email addresses and URLs are formatted consistently Content is written in active voice wherever possible Statements are positively constructed wherever possible Quotes, images, and embedded media are properly attributed Spacing is consistent after each terminal punctuation mark Comma usage is consistent (e.g. serial commas are always used, never used, etc.) Exclamation points, quotation marks, and capitalization are only used where appropriate Long paragraphs are broken up into smaller, more readable chunks Images are appropriate, relevant, compositionally sound, and professional in appearance ALT text is added to images Needless words are omitted Content contains a call to action Content has been proofread, revised, and approved Appropriate metadata is applied (e.g. categories, tags, SEO details) Copyright © 2011 Mandi Wise. Some Rights Reserved.