Edu4Sure - Web Analytics (Google)
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The document outlines the features and setup of Google Analytics (GA), highlighting its importance as a popular digital analytics tool that aids in understanding audience engagement. It explains key metrics such as sessions, users, pageviews, and acquisition channels, along with the significance of audience interests and geo-location tracking. Additionally, it encourages users to implement GA on their websites for self-analysis of traffic and user behavior.
Edu4Sure - Web Analytics (Google)
- 1. Google Analytics (+Live Examples/Practical Demo) Edu4sure.com er@du4sure.com +91-95.5511.5533 partner@edu4sure.com
- 3. Google Analytics Presence (93%) 2019-11 Google bing Yahoo! Baidu YANDEX RU DuckDuckGo YANDEX Sogou Shenma Naver MSN Haosou Ecosia Mail.ru Seznam Qwant CocCoc Other
- 4. Terminology GA (Google Analytics) GATC (Google Analytics Tracking Code)
- 5. Why GA Most popular Digital Analytics Software & FREE Easy to use; Easy to understand Automatic collection of data & Customized reports Usable on Tablets & Smartphone To know the interest, device and location of your audience Which social platforms to target What kind of content you should write Works well with Google AdWords & Google Search Console To check if you are achieving goals
- 6. Let’s Set up GA
- 10. Connect Site With GA Add Global Site Tag in the header of all the pages of the website Plug-in – Insert Headers And Footers Add the Global Site Tag in Header section
- 12. Let’s Understand Website Using GA Go through a practical live session & check relevant sections
- 13. Audience Overview Sessions: Total number of sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (screen views, events, ecommerce, etc.) is associated with a session Users: Users that have had at least one session within the selected date range, including both new and returning users Pageviews: Pageviews is the total number of pages viewed, including repeated views of a single page Pages/Session: Pages/session (average page depth) is the average number of pages viewed during a session, including repeated views of a single page Session Duration: The average length of a session Bounce Rate: Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page)
- 15. Interest Overview - Affinity Category Affinity categories are used to reach potential customers to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process
- 16. Interest Overview - In-Market Segment Users in these segments are more likely to be ready to purchase products or services in the specified category. These are users lower in the purchase funnel, near the end of the process
- 17. Interest Overview - Other Category These are more granular categories than Affinity or In-market, and let you identify users who are not in those other categories
- 19. Geo-Location
- 21. The Acquisition Section Direct: Visitors coming by directly entering the website address into the web browser Organic Search: Using search engine Social: Clicking on a link that appears on a social media network Referral: Clicking on a link that exists on another website Others (Example: e-Mail): Clicking on a link that appears in an e-Mail
- 22. What Each Click Tells Direct: Actual pages that a user has typed in to view Organic Search: Keywords your visitors are using to find you Social: Social media networks that are sending traffic to you Referral: Other websites that are sending traffic to you Others (Example: e-Mail): Actual pages that the user visited from a link in the email
- 23. The Behavior Section What content is the most and least popular on your website Click Site Content - All Pages
- 24. Bounce Rate & Exit Rate Analysis Bounce Rate: Most misunderstood metrics in Google Analytics %age of single page visits (or web sessions) means the %age of visits in which a person leaves your website from the landing page without browsing any further Exit Rate: Analytics looks at the total number of exits from each page in relation to the total number of page views for that particular page. It then divides the exits by the page views and calculates the percentage The opposite of a landing page, it refers to the last page a user accesses before their session ends or they leave the site. Pages people most frequently end their sessions on or leave the site after viewing Let’s check them in GA & understand more
- 25. +91-95.5511.5533Edu4sure.com partner@edu4sure.com You can implement GA tool in your Website now. “DIY- Do It yourself”