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The 4th Eastern European Exhibition and Conference on Telecommunications and Broadcasting (EEBC 2006) will take place from October 18-20, 2006 in Kiev, Ukraine. The organizers plan to build a "City of the Future" exhibition format where each participating company will have their own designated area based on their industry sector and market position. The goal is to involve participants in creating the infrastructure of a modern telecommunications city and allow them to contribute to technological development. With its focus on Eastern Europe and partnerships with key regional trade unions, EEBC 2006 aims to be the premier professional event connecting businesses in the telecom operator market across the region.
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- 1. Satellite Exhibition EEBC 2006 Telecom & Broadcasting will build „City of the Future“ Elena Pryadko The 4th Eastern European exhibition and conference in telecommunications and broadcast- ing, which will be held between 18 - 20 October 2006 in Kiev, Ukraine, in the exhibition centre „KievExpoPlaza“, will have a new format: One event, One location, All converged. To get the telecommunications and broad- cozy and convenient atmosphere, which will casting market participants involved into the allow to work effectively for both the partici- unified infrastructure of information space, pants of the exhibition and the visitors,“ says EEBC 2006 will build „City of the Future“. Inna Burgela, Director of TECHEXPO company, the Organizer of EEBC 2006 Telecom & Broad- What does it mean? casting. „The idea is to gather the operators The new format of the exhibition places and providers of the information and telecom- each participant company to its own place, munication services from all Eastern Europe according to its sphere of activity and market and post-Soviet countries, to allow for the positioning. maximum reflection of the current situation in the telecommunications and broadcast B2B How does it work? market in the area.“ The „City of the Future“ will consist of the respectively designed Broadcasting Avenues, In today‘s conditions of globalization, espe- Telecom streams, Internet streets, Cable and cially in B2B markets of goods and services Satellite Boulevards, Content Lanes, Wireless where the quantity of suppliers and custom- Squares etc. ers are limited, separate national markets are too small to guarantee that the participants What‘s the aim? of the exhibitions will have satisfying return To let everybody involved participate in the on their marketing investments. At the same process of creation of the telecommunication time, the need in specialized exhibitions as infrastructure of the modern city. the instruments of direct marketing commu- nications still remains, and even grows along Why? with the products and technology develop- This idea is concordant with the mission of ments, and the reduction of their life cycle, each specialist, and each company in the info- and the collapse of traditional advertising communication market, who every day make efficiency. However, what can‘t be built in the enormous contributions into the technologies‘ frameworks of one country becomes a reality development, while implementing the idea of within the region. „City of the Future“. Comparatively small number of operators in every country of the region prevents the „The participants will be involved into this national exhibitions of operators‘ solutions process and participate in the city construc- from becoming a really efficient marketing tion, arranging their booths according to the instrument. However, pan-Eastern European general idea of the exhibition. It will create the exhibitions are going to be highly effective. The core of such pan-Eastern European exhi- bition already exists. It is „EEBC:Telecom & Broadcasting“ exhibition and conference, organized by Ukrainian exhibition company „TechExpo“, which successfully were held for the past three years. The partnership and support of the lead- ing unions and associations of telecommuni- cations services operators and broadcasters from Russia, Ukraine, Belarus, Poland, Bul- garia, Slovakia, Lithuania, Hungary and other countries undoubtedly makes EEBC 2006 the best professional forum for Eastern European business-to-operators market. Some facts about EEBC: Held for 4th time in Kiev/Ukraine Time: 18-20 October 2006 Venue: Exhbition Centre „KievExpoPlaza“ More Information: www.eebc.net.ua