Here are the key issues Lands End faced during this time period according to the case:
1. Declining sales and profits. Lands End's sales and profits had been declining for several years due to increased competition from other retailers. This posed a major problem for the company.
2. Need to adapt to changing retail environment. The retail environment was rapidly changing with the rise of e-commerce. Lands End needed to adapt its business model to remain competitive in this new digital era.
3. Success of customized Chino program. The launch of Lands End's customized Chino program in 2001 was very successful. However, it faced the issue of how to build on this success and expand customization options to drive further growth.