Effective usability testing on the cheap public view
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This document outlines a simple and inexpensive usability testing program to improve a customer's catalog and website experience. It recommends testing with 3-5 participants from varied demographics. The tester should write an action-oriented script and focus on specific areas to test. Responses should be analyzed for common themes. A final report should describe the methodology, note areas that tested well and problems, recommend 3-4 changes, and items to monitor. Repeating the process with changes implemented can continuously improve the user experience.
Effective usability testing on the cheap public view
- 1. EFFECTIVE USABILITY TESTING ON THE CHEAP A SIMPLE PROGRAM TO IMPROVE YOUR CUSTOMER’S CATALOG AND WEBSITE EXPERIENCE
- 2. SPACE OR
- 3. PARTICIPANTS • Go Downtown (See 90 Percent of Everything by Harry Brignull.) http://www. 90percentofeverything.com/2009/05/22 • You Only need to test 3-5 • Demographic variety is best, but don’t obsess
- 4. ASSISTANCE BEST OR IF YOU MUST…
- 6. TEST QUESTIONS • Write a Welcome Script • Target Areas You Want to Test • Action, Task Oriented Questions • Avoid Using Your Label Words • Write Down Search Terms
- 7. ANALYZING RESPONSES • Create Spreadsheet • Look For Common Themes Questions Participant Participant Participant 3 Participant 1 2 4 Do a keyword Homepage – Homepage – Homepage – Catalog – Start search for Catalog Search Catalog Search Catalog Search Box typing “Venice” – Venice. Box “Venice” Box “Venice” “Venice” (using Go picks Venice, Italy button) from catalog The first title in Click on the book Click on the suggestions the list looks title – Open book title – Click on Book intriguing. How Summary drawer Open Summary Cover – Nothing Click on Full would you find drawer Happens – Google Display button – out more about Speed: Fast Preview Open Summary this book to see Speed: Fast drawer if you wanted to Speed: Slow request it? Speed: Fast Participant confused by hover
- 8. FINAL REPORT AND RECOMMENDATIONS • Describe Methodology • List Areas That Tested Well and List Problem Areas • Choose 3-4 Elements To Change • Note 3-4 Elements To Keep Watch On or To Put On Enhancement List • Include Quotes • Recommended Solutions
- 9. REPEAT • Test • Make Changes • Test • Make Changes • Test • Make Changes • Test • Make Changes • Test • Make Changes • Retire
- 10. A STEP FURTHER • Create A Scheduled, Planned Series Of Tests • Test Mobile • Screencapture And Audio For Stakeholders
- 11. SIMPLE, CHEAP, EFFECTIVE • Space, participants, assistance and content • Write Task, Action Oriented Questions • Test • Observe • Analyze Results • Make Changes • Repeat
- 12. MY FAVORITES
- 13. THANK YOU! Colleen Brazil, Content Access Manager Sno-Isle Libraries (360)651-7046, cbrazil@sno-isle.org Slides available on http://www.slideshare.net/ cbrazil/effective-usability-testing-on-the-cheap- public-view