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ELASTICITY cont’d.
Total expenditure and Price Elasticity
of Demand
There is an important relationship
between Price Elasticity of Demand and
Total Expenditure (Revenue).
def: Total expenditure (TR) = Price X
Quantity
Total expenditure and Price Elasticity
of Demand
• if demand is elastic, expenditure
increases as price falls ,
• if demand is inelastic,
expenditure increases as price
rises .
Table #1
Sample Demand Schedule
pt.

QD

TR

A

6

1

$6

B

5

2

$10

C

4

3

$12

D

3

4

$12

E

2

5

$10

F
 

P

6

1

$6

 

 

 
A-B = -11/3
B-C = -9/5
C-D = -1
D-E = -5/9
E-F = -3/11
Elasticity2
Notice the relationship between price elasticity
of demand and total expenditure:
• From B-C, the price elasticity of demand was
-9/5 (therefore, demand is elastic since the
absolute value of -9/5 is greater than 1). Also,
from B-C, total expenditure increased as price
fell.
• Now refer back to the table above and
see the following relationships:
• When demand is elastic, total expenditure rises
as price falls (see A-B or B-C)
• When demand is unit elastic, total expenditure
is at its maximum, and does not change when
price changes (see C-D)
• When demand is inelastic, total expenditure
rises as price rises (see E-D or F-E)
Price (dollars per TV)

Demand and Total Expenditure
Expenditure loss

400

elasticity = 0.6

300

200
Expenditure gain

100

Db
40

60

80
120
Quantity (millions of TVs per year)
Elasticity and Expenditure
• Elastic demand —
1 % price decrease
results in

more than a 1 % increase in quantity.
• Total expenditure will increase
Elasticity and Expenditure
• Inelastic demand —
1 % price decrease
results in

less than a 1 % increase in quantity.
• Total expenditure will decrease
Elasticity and Expenditure
• Unit elastic demand —
1 % price decrease
results in
a 1 % increase in quantity.
• Total expenditure does not change
Income Elasticity of Demand
Income Elasticity of Demand
• Normal Goods - A good is a normal good
if its income elasticity is positive. This
means that when income rises, quantity
demanded rises - most goods are normal
goods. Also, as shown below, there are
different types of normal goods:
Income Elasticity of Demand
• Necessity Goods - A good is a necessity if its
income elasticity is positive, but less than 1.
This means that if income rises by 10%,
quantity demanded rises by less than 10% therefore, as people's income rises, they spend
a smaller percentage of their income on
necessities.
• Luxury Goods - A good is a luxury good if its
income elasticity is positive, and greater than 1.
This means that if income rises by 10%, quantity
demanded rises by more than 10% - therefore,
people spend more of their income on luxuries
when they have larger incomes
Income Elasticity of Demand
• Inferior Goods - A good is an inferior
good if its income elasticity is negative.
This means that when income rises,
quantity demanded falls.
Cross Elasticity of Demand
Cross elasticity of demand= Percentage change in quantity demanded of
good X
Percentage change in price of good Y

Complements have negative cross elasticities.
Suplements have positive cross elasticities .
Price Elasticity of Supply
Determinants of Price
Elasticity of Supply
•

The ability of producers to change output - the
easier it is for producers to alter their output,
the more elastic will be the supply of a product.

•

Time Horizon - The price elasticity of supply
for most products is more elastic in the longrun than in the short-run. This is because a
longer time horizon gives producers more
opportunity to alter their output of a good.

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Elasticity2

  • 2. Total expenditure and Price Elasticity of Demand There is an important relationship between Price Elasticity of Demand and Total Expenditure (Revenue). def: Total expenditure (TR) = Price X Quantity
  • 3. Total expenditure and Price Elasticity of Demand • if demand is elastic, expenditure increases as price falls , • if demand is inelastic, expenditure increases as price rises .
  • 4. Table #1 Sample Demand Schedule pt. QD TR A 6 1 $6 B 5 2 $10 C 4 3 $12 D 3 4 $12 E 2 5 $10 F   P 6 1 $6      
  • 5. A-B = -11/3 B-C = -9/5 C-D = -1 D-E = -5/9 E-F = -3/11
  • 7. Notice the relationship between price elasticity of demand and total expenditure: • From B-C, the price elasticity of demand was -9/5 (therefore, demand is elastic since the absolute value of -9/5 is greater than 1). Also, from B-C, total expenditure increased as price fell.
  • 8. • Now refer back to the table above and see the following relationships: • When demand is elastic, total expenditure rises as price falls (see A-B or B-C) • When demand is unit elastic, total expenditure is at its maximum, and does not change when price changes (see C-D) • When demand is inelastic, total expenditure rises as price rises (see E-D or F-E)
  • 9. Price (dollars per TV) Demand and Total Expenditure Expenditure loss 400 elasticity = 0.6 300 200 Expenditure gain 100 Db 40 60 80 120 Quantity (millions of TVs per year)
  • 10. Elasticity and Expenditure • Elastic demand — 1 % price decrease results in more than a 1 % increase in quantity. • Total expenditure will increase
  • 11. Elasticity and Expenditure • Inelastic demand — 1 % price decrease results in less than a 1 % increase in quantity. • Total expenditure will decrease
  • 12. Elasticity and Expenditure • Unit elastic demand — 1 % price decrease results in a 1 % increase in quantity. • Total expenditure does not change
  • 14. Income Elasticity of Demand • Normal Goods - A good is a normal good if its income elasticity is positive. This means that when income rises, quantity demanded rises - most goods are normal goods. Also, as shown below, there are different types of normal goods:
  • 15. Income Elasticity of Demand • Necessity Goods - A good is a necessity if its income elasticity is positive, but less than 1. This means that if income rises by 10%, quantity demanded rises by less than 10% therefore, as people's income rises, they spend a smaller percentage of their income on necessities. • Luxury Goods - A good is a luxury good if its income elasticity is positive, and greater than 1. This means that if income rises by 10%, quantity demanded rises by more than 10% - therefore, people spend more of their income on luxuries when they have larger incomes
  • 16. Income Elasticity of Demand • Inferior Goods - A good is an inferior good if its income elasticity is negative. This means that when income rises, quantity demanded falls.
  • 17. Cross Elasticity of Demand Cross elasticity of demand= Percentage change in quantity demanded of good X Percentage change in price of good Y Complements have negative cross elasticities. Suplements have positive cross elasticities .
  • 19. Determinants of Price Elasticity of Supply • The ability of producers to change output - the easier it is for producers to alter their output, the more elastic will be the supply of a product. • Time Horizon - The price elasticity of supply for most products is more elastic in the longrun than in the short-run. This is because a longer time horizon gives producers more opportunity to alter their output of a good.