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e-Learning
by Design
William Horton
e-Learning Rinkou
May 21, 2018
Mehrasa Alizadeh
Photofromhttps://horton.com/e-learning-services/william-horton/
Chapter One
“ Preface
What’s new in the 2nd edition?
I must confess that I am the kind of
reader who skips over prefaces,
acknowledgements, and other throat
warming found at the fronts of books.
If you are that kind of reader also, go
ahead and jump to Chapter 1. It won’t
hurt my feelings as an author.
2
Designing e-Learning
What is e-Learning?
What is e-Learning Design?
Design Quickly and Reliably
Then Redesign Again and
Again
What is e-Learning?
1
What is e-Learning?
“e-Learning is the use of electronic
technologies to create learning
experiences.”
5
Varieties of e-Learning
 Standalone courses
 Learning games & simulations
 Mobile learning
 Social learning
 Virtual classroom
6
What is e-Learning Design?
2
Creating effective e-learning requires
both design and development.
8
Design
Design is decision.
9
Development
Development is construction.
10
11
Start with a good
instructional design.
Apply just enough
instructional
design.
Unless you get instructional design right, technology
can only increase the speed and certainty of failure.
12
Instructional
design determines
everything else.
● Authoring tools
● Management systems
● Technologies to buy or license
13
● Development of content
● Selection of media
● Decisions on budget, schedule, …
Good design can
prevent common
failures.
● Trying to teach too much
● Failing to teach what people
really need
14
● Teaching what is easy to teach
● Boring and frustrating learners
Avoid bad
instructional
design models.
15
Instructional design is not rocket science — it’s harder.
Avoid bad
instructional
design models.
● RAPRAPRAPAWAP
16
● Pack ‘em, yak ‘em, rack ‘em, and
track ‘em
Do NOT expect a
guarantee of
learning.
17
Like it or not, some people are going to fail
regardless of what the designer and teacher do.
18
Apply design to all
units of e-learning.
19
Recognize various
names for levels.
20
21
Time for a Real Example!
● Curriculum
● Course
● Lesson
● Topic
● Activity
● Media
22
Master of Business Administration Program
Accounting 101
Assets and Liabilities
Evaluating Assets
Using a spreadsheet to calculate the value of assets
Voice over animation explaining the concept & Live
spreadsheet
Design Quickly and Reliably
3
24
25
1.
Identify your
underlying goal.
“What matters to your organization?”
For your company, university,
department, government, or institution,
what is the single most important
measure of success?
Ask What Matters
26
Consider a Wide
Range of Goals
27
Observe what your leaders emphasize as
the values and goal of the organization.
Don’t just read lofty mission statements
and listen to flowery speeches by your
president.
Identify the
Real Goals
28
Create a bridge connecting a high-
priority goal of your organization and
the learning objectives of your e-
learning.
Link Learning
Objectives to
Organizational Goals
29
30
2.
Analyze learners’
needs and
abilities.
What capabilities
and traits are the
most important?
31
Motivation
for learning
32
Psychomotor
skills
Attitude
and mindset
Mental
discipline
Social
skills
33
Communication
skills
Media
preferences
Talents &
intelligences
34
Locus
of control
Learning
conditions
Background
knowledge
Digital
fluency
35
Style
of prior education
36
3.
Identify what to
teach.
Test to Identify Essentials
Testing with potential learners to
determine:
● what they need
● what they do not need
37
Analyze the Gap between
Real and Ideal Performance
Gaps between
● the current state of learning
● the goal
38
Analyze
How Work Is
Done
Determine what
abilities the learner
must acquire to
perform actions and
make decisions.
39
Actions Decisions
Area of Work
Jobs
Tasks
Ask “Those Who Should Know”
Those who routinely interact with
learners and observe their behavior
40
• Bosses
• Co-workers
• Subordinates
• Clients
Analyze Critical Incidents
Critical incidents are
● Costly failures
● Widespread mistakes
● Surprising results
● Invaluable successes
What did people (fail to) create, decide, or
do to cause incidents?
41
Do NOT Let the “Content
Committee” Decide
● Don’t ignore subject-matter experts, but
do not blindly follow their advice either.
● Instead of letting them define the course,
have them verify the accuracy of the
finished e-learning.
42
43
4.
Set learning
objectives.
Everything stems from the
objectives!
44
Identify
prerequi
sites
Select
learning
activities
Design
tests
Write Your Learning Objectives
● Simple formula to write objectives:
45
What Makes a Good Objective?
46
Clear
Precise
Worthy
There Are Six Types of Objectives
47
Primary Secondary
Create or design an X that does Y. Know X about Y.
Decide X, given Y. Believe X.
Do procedure X to accomplish Y. Feel X about Y.
There Are Six Types of Objectives
48
Performance
or Terminal
Objectives
Enabling or
Supporting
Objectives
Example: Synonyms for Create
● Build
● Design
● Draw
● Compose
● Synthesize
● Formulate
● Conceive
● Form
● Author
● Invent
49
pp.
32-37
50
5.
Identify
prerequisites.
Spot Related objectives
51
Next Slide
52
Objective:
TEACH how to shorten projects TO mid-level
managers WHO can interpret the critical path
Objective:
TEACH how to interpret the critical path projects TO
mid-level managers WHO can interpret Gantt Charts
Objective:
TEACH how to interpret task bars TO
mid-level managers WHO can
recognize task bars
Objective:
TEACH how to interpret task
dependencies TO mid-level
managers WHO can recognize
dependency markers
State Objectives in Shorthand
53
shorten projects
Interpret the
critical path
Interpret task
bars
Interpret task
dependencies
Hierarchy of Learning Objectives
54
Identify What Each Objective
Requires
● For each
objective,
identify the
prerequisites.
55
List Prerequisites
● There is no magic formula but
careful analysis of objectives will
help!
56
57
Objective Type
Create an X
that does Y.
Do procedure for planning or building.
Know requirements for Y and rules governing the
process.
Decide approaches to take.
Feel open to new ideas.
Decide X. Know rules that govern the decision.
Know what choices are available.
Know the consequences of each choice.
Know principles and concepts that guide the decision.
Believe that the decision is necessary.
Feel positively toward the correct choice.
Teach Essential Objectives
Identify High-Value Objectives
Eliminate Unnecessary Objectives
Tip: Say “No” to Know Objectives
Don’t Ignore Feel Objectives
Consider Defined Curricula
…
58
59
6.
Pick the approach
to meet each
objective.
60
7.
Decide the teaching
sequence of your
objectives.
61
8.
Create objects to
accomplish
objectives.
62
9.
Create tests.
63
10.
Select learning
activities.
64
11.
Choose media.
Then Resign Again and Again
4
Redesign but do
not repeat.
66
Not your
sequential ADDIE
process!
67
Make steady
progress.
68
69
Thanks!
Any questions?
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e-Learning by Design Chapter 1

Editor's Notes

  • #15: Pedagogical autopsies on failed e-learning projects  most failures can be traced back to bad or nonexistent instructional design
  • #17: RAPRAPRAPAWAP, which stands for read a paper, read a paper, read a paper, and write a paper. Pack ‘em, yak ‘em, rack ‘em, and track ‘em, which is designed to economically handle large numbers of learners. In it, the institution enrolls large numbers of people (“pack ‘em”), lectures to them (“yak ‘em”), tests their regurgitative abilities to ensure conformity and compliance (“rack ‘em”), and records extensive statistics to create the illusion of learning(“track‘em”).
  • #54: State just what the learner will be able to do after accomplishing the objective.
  • #55: Looking at this tidy hierarchy, it is tempting to proceed to the next step. We should not do so without dealing with some of the traps that often lurk at this stage. For one thing, some of the objectives may be too basic or too vast to fit within the scope of the project.