Elements of Design
- 1. Elements of DesignMrs. MontgomeryDigital Graphics & AnimationsRobinson High School
- 2. Elements of DesignThe basic units that make up any designLineShapeSizeValueColorTextureSpaceTypeThis presentation introduce the first 7 of these elements. Type will be addressed in a separate lesson.
- 3. LineLinear marksLinesEdgesImplied LineA series of points indicating direction, movement and form.FreeFoto.comHorizontal lines suggest rest and tranquility.
- 4. Vertical lines suggest grandness.Diagonal lines indicate movement.LinePhotos courtesy FreeFoto.com
- 5. ShapeShape is a two-dimensional closed contour defined by its perimeterOrganic – thought of as occurring naturallyGeometric – named shapes
- 6. Squares and rectangles – stabilityTriangles – goal or directionShape
- 7. SizeSize is the relative amount of space an object takes up in a design.Area occupied
- 8. Relationships between objectsSpaceThe area between, around, or inside objectsPositive space – the space occupied by objectsNegative space – the space around and between objectsFreeDigitalPhotos.net
- 9. ValueThe measure of lightness or darkness in a composition.
- 10. Darker objects stand out in a composition.Lighter objects recede or hang back.ValueFreeFoto.com
- 11. Black – authorityWhite – innocence and purityRed – passion, anger,appetiteGreen – wealth, naturerelaxingBlue – peace, loyaltyPurple – luxury, wealth, sophisticationColor
- 12. Refers to the surface appearance of an objectEnhances the realism of an objectTexture
- 14. Elements of DesignYou have now learned about 7 of the 8 elements of design:Line
- 15. Shape
- 16. Size
- 17. Value
- 18. Color
- 19. Texture
- 20. Space
- 21. TypeNow you will see how designers have used these elements in their business card designs.