Eli casamitjana - Productized Masterclasses

Key Metrics For
High Impact Products with
OKR

Hi,
I’m Elie
Entrepreneur,
Business Mentor, Consultant et Coach
15+ years experience in strategy &
product leadership in international
context
Digital, Sustainability, Travel, Education
elie@ikiom.com

4
Measure my performance
Do the extra mile (or shot)
Recognition

The Key Metrics
Areas To Look At
5

6
Image by dawnydawny from Pixabay
IT WORKS

7
Image by Kevin Schneider from Pixabay
IT REALLY WORKS!

9
Core Tech & Business Metrics
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Customer metrics
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13
SUSTAINABILITY
Image by Ichigo121212 from Pixabay

What are your
strategic priorities
right now?
16

OKR FOR
A DATA-DRIVEN CULTURE
18

OKR is a simple method to build alignment and engagement
around measurable goals.
Objective Key Result
Where do we want to go? How do we know we are getting there?

67%
of strategies FAIL
due to poor execution
21
Source: https://hbr.org/2017/11/executives-fail-to-execute-strategy-because-theyre-too-internally-focused

OKR History
1968 1974 1999
Andy Grove, Intel CEO
creates OKR
John Doerr
joins Intel…and uses OKR
John Doerr invests in Google
and share the OKR recipe

I will _____
as measured by ______________
Doerr’s Goal Formula

I will (Objective)
as measured by (this set of Key Results)
Doerr’s Goal Formula

What we usually do
Objective Activities
Every team and individual interpret
and define what they can do to
achieve an objective.

Introducing a New Step
Objective Activities
Key
Results
Nurture alignment
on how to define
and measure
success
Each team determine
how they contribute to
make the key result
move in the right
direction.

What are the
Problems you aim to
solve these days?
31

A good Objective is
Qualitative
Ambitious
Action oriented
Clear added value
Catchy

A good Key Result is
Quantitative
Ambitious
Action oriented
Clear added value
Includes a base and a target

ROADMAP <> OKR
Strategies (Objectives) Metrics (Key Results) Features (Activities)
Improve Customer
Acquisition Conversion
Increase the on-site
customer conversion
from 2 to 4%
Implement feature A
Implement feature B
Increase Revenue Per
Customer
Upgrade 100 customers
to better products
Implement feature A
Adjust product package B
Contact X customers

Collaboration?
Image from Sten Pittet in tability blog

Image from Sten Pittet in tability blog

39
Cycles
yearly & quarterly
Check-in
Every weeks (or two)
Retrospective
at the end of each cycle

Dos and Don’ts
Focus on what really matters
• Be strategic
• Use OKR as a method facilitate
collaboration
• Less is more
• Use the method as a religion
• Make it too sophisticated
• Create them in silos
• Fire and forget
• Use them as a to-do list

How does it help organizations?
Link Strategy to Actions
..and the other way around too
Align teams on Priorities
..and reduce distraction
Provides agility and rhythm
..to react faster to evolving context

Increase employees engagement
✔
42
For all
leaders
that
want to
Improve focus
✔
Better align and react to evolving context
✔
Impulse a more transparent, result oriented
and data driven culture

Eli casamitjana - Productized Masterclasses

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