Els Aerts - Advanced User Research
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This document discusses different methods for conducting user testing, including moderated vs. unmoderated testing. It describes several types of moderated user testing such as in-person testing, guerilla testing, and remote testing. Benefits are highlighted for each method. Common questions asked in user tests are also listed. The overall message is that user testing should be part of a company's toolbox to understand users and improve websites.
Els Aerts - Advanced User Research
- 1. Advanced User Testing: Right Time, Right Place, Right Method Els Aerts @els_aerts
- 2. User Research Since 2001 Usability & Information Architecture Conversion optimization
- 3. User research Google Analytics Scroll heatmaps User session recordings Click heatmaps Form analysis
- 5. User research Google Analytics Scroll heatmaps User session recordings Click heatmaps Form analysis Unmoderated testing • Tree structure test • Screenshot test • 5-second test Moderated testing User testing
- 9. A focus group is not a user test. @els_aerts
- 10. Set the test participant at ease
- 12. SHUT THE F*CK UP!
- 13. “First rule of usability? Don’t listen to users.” Jakob Nielsen
- 15. Which is best: moderated or unmoderated?
- 19. 3 types of moderated user testing In-person moderated user testing Guerilla user testing Remote moderated user testing
- 20. In person moderated user testing Observation room Your team Recording the test Sharing the screen Testing room Moderator + Test participant
- 21. User testing myth #1: You need a test lab
- 22. User testing myth #2: Don’t test in the client’s office
- 28. Benefit of in-person testing: Eyetracking
- 31. © MARSEL VAN OOSTEN | SQUIVER.COM
- 32. Remote moderated user testing
- 37. This button says: I’d find it here (just in case you don’t speak Dutch…)
- 41. Screenshot testing / First click testing
- 47. Typical questions • What does this organisation do? • What’s the company’s name? • What does this product do? • What’s the price of this service?
- 51. Make user testing part of your toolbox
- 53. Thank you very much! @els_aerts
- 54. Get our free e-book now ✓ 10 conversion tips that work on any website ✓ 15 cases from the real world ✓ 6 best practices from leading websites www.agconsult.com/ebook.html Already more than 7.235 downloads