Email & Social Media Productivity Hacks for Agencies: Mailigen Slides
0 likes872 views
Janis Rose, founder and CEO of Rise & Tell, emphasizes the importance of strategic email marketing, citing that relevant emails can drive 18 times more revenue than broadcast emails. The document highlights two distinct customer profiles—B2B and B2C—with different buying behaviors and engagement needs, along with three email marketing hacks focused on optimization, automation, and engagement. Rise & Tell offers tools and resources for effective email campaigns, aiming to enhance customer relationships through tailored communications.
Email & Social Media Productivity Hacks for Agencies: Mailigen Slides
- 1. Janis Rose Founder & CEO
- 2. Helping companies to Rise & Tell their stories through email
- 3. Rise & Tell Working with clients in 117 countries (since 2010) 2+ Million campaigns sent 10+ Billion emails delivered Offices & reps in 6 countries
- 4. Rise & Tell BRULES email marketing & agency work 1. Agencies should be experts in every marketing discipline 2. Primary focus should be on lead generation & single sale
- 5. Email Marketers Are Expected to be Multitalented Rise & Tell BUT there is a lack of strategy, tools are too complex and lack of skill to engage the audience with the right message and visuals. Rise & Tell ! 72% of the marketers think they can do it themselves. !
- 7. Rise & Tell Relevant emails drive 18x more revenue than broadcast emails. Rise & Tell – Source: Jupiter Research
- 8. David... (B2B) Long decision-making process, but partner for life Longer conversion and decision-making process, but has a longer life time value and higher brand loyalty. Balanced, not emotional Less likely to make an impulse purchase - he wants to gain confidence, a sense of stability, gather references about brands and products. Patient, but demanding Patience has it’s limits, frustration rarely occur because of emails, more often due to the service or product. Requires more handholding A series of meetings, number of emails, prototypes, living demos and tutorials. David has his own interests, not YOURS!
- 9. Credit: Confession of a Shopaholic Anna... (B2C) Quickly makes a decision, quickly forgets Fast conversion process, short life cycle and low brand loyalty. Emotional, spontaneous Purchase is impulsive - she wants to experience a quick pleasure and satisfaction. Impatient and demanding She wants all and at once, dissatisfaction occurs mostly because of the product. Needs very little babysitting She sees, she likes, she buys. Anna has her interests first, not YOUR!
- 10. Rise & Tell Customer Life-Cycle & Journey Mapping
- 11. Rise & Tell by Clarbridge
- 12. Rise & Tell HACK #1 optimization
- 13. Lean Email Marketing Principles Rise & Tell powered by feedback Business Objectives BUILD MEASURE LEARN IDEA ENGAGE DATA
- 14. Rise & Tell Define objectives and a clear plan • Build more brand, product or service awareness • Move your subscribers to the target landing page • Advertise your business, events and news • Increase number of sales prospects • Create more interaction with the customer • Qualify leads for a transaction • Nurture the lead • Sell, up-sell
- 15. Rise & Tell Write 3-5 emails first Welcome Educate Convert Get Feedback Improve & Scale Consider 5W checklist: - Who? (Who is your audience, segmentation) - What? (What do I want them to do) - When? (Meaning the buyer's journey stage) - Where? (Where my auditorium is going to read this email) - Why? (Why I’m sending this email)
- 16. Rise & Tell Measure + Gather Feedback Plain Text Template
- 17. Rise & Tell HACK #2 automation timing is everything
- 18. Rise & Tell By 2020, customers will manage 85% of their relationship without talking to a human. Rise & Tell – Source: Gartner Research
- 19. Rise & Tell Behavior-based Email Marketing Automation Sending customized messages to users based on their data. “if that, then this” workflow builder
- 22. Rise & Tell You must think logical…
- 23. Rise & Tell Email us at success@mailigen.com to get 3 blueprints! Secret Source: Email Workflow Blueprints
- 24. Rise & Tell HACK #3 engagement
- 25. Rise & Tell 3 metrics to measure Opens, Clicks, Unsubscribes
- 26. Rise & Tell Quick Tips to Improve 3 Metrics… • Opens - Resend the same email campaign with different subject to those who didn't open • Clicks - Tell one thing, tell it well - come up with simple statement in your mind: “I want to inform clients about my new product” “I want them to download this e-book” “I want them to give feedback about my products” • Clicks - Always include call to a action - get them to do something: watch a video, participate in a contest, join a webinar, write review buy. • Unsubscribes - Be super relevant and remember that you are writing to a human from YOU personally • Unsubscribes - Share your customer success story, not yours
- 27. Rise & Tell One clear message
- 28. Rise & Tell One clear message increases clicks VS
- 29. Rise & Tell Talk about others not yourself
- 30. Rise & TellRise & Tell Hit the emotional string “People don't buy products, they buy better versions of themselves” - Samuel Hulick
- 31. Exciting News It is Mailigen’s 7th birthday this month
- 32. Rise & Tell BONUS Mailigen Professional • Email marketing automation workflow builder • Dynamic content and online surveys • Simple scalability to your needs • Professional team Get 25% discount on any plan for the next 7 days Share your email in chat or send a request to success@mailigen.com
- 33. Rise & Tell with Get a Demo TODAY email to: success@mailigen.com