Email strategies that just plain work
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This document provides tips for effective email marketing strategies, including personalizing emails, timing email sends, optimizing content and sequence. It recommends personalizing every aspect of the email from the sender name to subject line. The best days to send emails are Saturday and Sunday which have higher open and click through rates than weekdays. Email content should match the landing page and deliver on promises from the subject line. The sequence of an email campaign should educate leads and include a clear call to action in each email.
Email strategies that just plain work
- 1. Email Strategies That Just Plain Work! Spencer Powell Inbound Marketing Director @spowell24 Enter questions/comments in the chat panel www.tmrdirect.com
- 2. The Death of the Newsletter www.tmrdirect.com The newsletter will dilute the main call-to-action or the purpose of the email. If you include a series of blurbs or article summaries, the attention of your recipients will most likely be spread across these tidbits of information as opposed to staying focused on a certain element.
- 3. The Death of the Newsletter www.tmrdirect.com The design of a newsletter becomes a much more complicated task than other emails. You’ll have to spend some time deciding on the right placement of images and text, alignment, and prioritization of information.
- 4. The Death of the Newsletter www.tmrdirect.com People like small chunks of information, but more often.
- 5. Personalization www.tmrdirect.com •Have the email sent from a person instead of the company. •Make it look like an actual human took the time and effort to craft the message and will field any responses.
- 7. All Remodeling Bathroom Kitchen Custom Homes Personalization www.tmrdirect.com Segment Your List! Remodeling Bathrooms Kitchens Custom Homes
- 8. Personalization www.tmrdirect.com Name Company Name Industry Interests Wow! They are talking to me! Personalize the Subject Line
- 9. Personalization www.tmrdirect.com Greet Recipient by First Name Reference Prior Behavior Call to Action Relevant to Reader’s Behavior
- 10. Personalization www.tmrdirect.com Landing Page and Email Deliver the Same Message
- 11. Personalization www.tmrdirect.com Follow-up Email: Thanks the customer for converting and makes recommendations for next actions
- 12. Timing www.tmrdirect.com Emails sent on Saturdays and Sundays tend to have much higher click through rates than those sent during the business week. Business Week Sundays Saturdays
- 13. Timing www.tmrdirect.com This data is always changing! 2 years ago, Tuesday was the best day for opens and clicks. Saturdays TuesdaysSundays
- 14. Timing www.tmrdirect.com •Unsubscription rates tend to peak on Tuesday and are the lowest on Thursdays. •From an unsubscription perspective, Saturdays are one of the best days. Tuesday Thursday
- 15. Content www.tmrdirect.com •Your landing page should match the email in terms of headline, copy, and content. •The look and feel of your landing page should also match the email.
- 16. Content www.tmrdirect.com What your email subject line promises, the email message should deliver. Because when readers don't get what they're actually promised in the subject line, click-through rates plummet -- and in the long term, so will your email open rates.
- 17. Content www.tmrdirect.com The opening paragraph recalls for the reader why they're being emailed. Example: they downloaded a piece of content and the email is to follow up on whether that content provided helpful strategies to implement. By reminding the recipient that you know one another because they've read great material from you in the past, you have a greater likelihood that they'll click through and redeem your offer in this email.
- 18. Content www.tmrdirect.com Write emails in second person. Writing in the second person means you orient the copy towards the reader, not yourself. Try using ‘you’ and ‘your’ instead of ‘we’ and ‘I’. You & Your I & We
- 19. Content www.tmrdirect.com Talk about benefits, not features. Benefits for you! Features of our product.
- 20. Content www.tmrdirect.com Be brief. It's more likely that you scan for important points so you can glean the overall message, and decide whether you want to take any action. Don’t shove the whole story down their throats.
- 21. Content www.tmrdirect.com Use actionable language in the call to action.
- 22. Sequence www.tmrdirect.com The first priority is to make sure you have something valuable to teach your leads. Remember, you are an expert within your industry - continue teaching your leads something new and they will be more than happy to receive your emails and continue engaging with your business.
- 23. Sequence www.tmrdirect.com Talk about only one topic and include a call to action
- 24. Sequence www.tmrdirect.com Keep it short. The lead should be able to glance at your email and within five seconds know the value it provides to them.
- 25. Sequence www.tmrdirect.com Carefully planning the flow of your emails will help you create well rounded campaigns that pull your leads through the sales funnel. The first email after the initial conversion might be very educational, while subsequent emails should continue to educate while giving the lead an opportunity to convert a second time. Customer! Email #3 Email #2 Email #1