The Importance of e-Marketing and Newsletters
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The document emphasizes the significance of e-marketing and effective newsletters, highlighting that subject lines greatly influence email open rates. It details consumer email checking habits and advises marketers on optimizing content for mobile and maintaining the right frequency. Additionally, it offers tips for improving email effectiveness, including the importance of testing and compelling calls to action.
The Importance of e-Marketing and Newsletters
- 1. The Importance of e-Marketing and Newsletters
- 2. How Important is Your Subject Line? Of Email recipients open Email based on the subject line alone.
- 3. How Important is Your Opening? Of Email recipients use a preview pane.
- 4. Who Reads Emails? Of consumers check their email every day.
- 5. How Do People Check Their Emails? 38% Mobile Device 33% Desktop Webmail
- 6. How Do People Check Their Emails? …yet more than of marketers aren’t optimizing emails for mobile viewing.
- 7. How Effective is Email Marketing? For every spent on e-marketing, the average return is
- 8. Tip 1 – Focus on Subject Think about your email Use to emphasize the content, but
- 9. Tip 2 – Get the Frequency Perfect Find out how Use your readers want to see content from you. and ask for to ascertain
- 10. Tip 3 – Test, Test and Test Again! Keep which elements You need to keep your emails to find out and which and keep them your emails to
- 11. Tip 4 – Don’t Underestimate Your Call to Action The in your email can be the Make sure it is a good promoting, of what you are
- 12. The Art of Highly Effective e-Newsletters Learn and teach others how to create newsletters that people open, read and take action on.