Embarcadero strategy

Editor's Notes

• #2: The multi-device world we live inNote – Presenters can adjust as needed for length of events they have – 2 hour, half day, etc.Note – JT's slide file is large because he has 3 huge bitmaps that we can make smaller-Image44.png, image109.png and image13.emf-all mostly 2mb+-we can resize the bitmaps to have smaller decks.See about adding any slides from JT analyst deck – especially in the situational analysis section.
• #5: 90% of the Fortune 100 and 97% of the Global 2000A powerful foundation and long legacy in information management
• #14: Recent news clips/text ??? – the latest stuff – constantly update this slide!!!
• #16: Today PCs/LaptopsPhonesTabletsMini-TabletsPhabletsPC-bletsSmartTVsAutomobile InfotainmentImminentSmart Home AutomationSmart WatchesSmart Health Devices
• #17: 20 minutes
• #18: If you don’t get with the new “program” – your career is over!
• #19: Your career choices either…Expand hugelyBe flexible and embrace change in the industry that sees continual, huge changeContinually get smaller, so cling to the job you haveIf you stick your head in the ground and pretend it does not affect you, you will be out of control and in the cold before too longYour project participationDrive the best new projects Have the opportunity to be the developer “hero” to the businessInnovate in ways you had not imaginedORWork more and more on legacy only projectsBasically be one of the dull guys!
• #20: All of the same criteria as “You”They need to think of their own careers too.You need to offer them the coolest way to get the coolest stuff done…or they are eventually going to throw the towel in with youBe split in as many ways as there are platformsCurrently that would be three to four groups (Win, Android, iOS, OS X)How would you manage that without 3x/4x budget and 3x/4x developersDemotivated team members would leave for better projects and prospectsJust adds to more stress for both developers and managementThey cannot be all things to all platforms going to native vendor route.You need to keep all these projects in synch, which means more management and meetings – just what developers love .. Not!
• #21: Customers that expect you to always be there24/7, in-their-hand interaction to your business is now demanded of businesses of all sizesEven small local businesses have appsThose that are WIN, those that aren’t LOSE If you get someone to download your app, they spend a lot more time with your business than in a browserCosting… Transactional cost and impulse buyThey might just buy on a Friday night on the way home, but miss that time and they forget all about it by MondayCustomer retention and loyaltyComplete loss of opportunity within market time windowsIf you cannot hit that market in time, someone else willBe totally excluded from large customer demographicsGet down with it, or miss a whole generation!
• #22: If you don’t get with the new “program” – your career is over!
• #25: The old wayWindows dev team and Mac dev team using different tools and language variantsDuplicate development and QA effortIncreased development costSlower time to market or delay in delivering a Mac versionThe C++Builder wayOne development team, one toolCreate the application once. Click to compile to Windows. Click to compile to Mac from the same project. No extra development effort.Reduce lines of code by up to 80% using C++Builder’s proven visual development solutionResults: Faster time to market for Win/Mac at lower cost.
• #26: Drive a wedge between the two worlds.AppceleratorKony
• #27: AppceleratorMonoOxygene (Prism)
• #30: The old wayWindows dev team and Mac dev team using different tools and language variantsDuplicate development and QA effortIncreased development costSlower time to market or delay in delivering a Mac versionThe C++Builder wayOne development team, one toolCreate the application once. Click to compile to Windows. Click to compile to Mac from the same project. No extra development effort.Reduce lines of code by up to 80% using C++Builder’s proven visual development solutionResults: Faster time to market for Win/Mac at lower cost.
• #36: 1100-1130???