(A division of Pythhos Technology (P) Ltd.)
A perspective from Boston Analytics
Emerging Markets: Pathways to Selection
February 2016
Agenda
Definition and Key Characteristics of Emerging Markets
Top 10 Fastest Growing Emerging Markets 2005 vs 2014
Conclusion
1
Appendix
Executive Summary
Agenda
Definition and Key Characteristics of Emerging Markets
Top 10 Fastest Growing Emerging Markets 2005 vs 2014
Conclusion
2
Appendix
Executive Summary
ExecutiveSummary
Executive Summary
■ Emerging markets, due to their rapid economic growth and expansion, offer a wealth of opportunities in
trade and foreign direct investment
■ These markets are dynamic however. While the largest markets as measured by their GDP has
remained almost the same over the last decade, the list of the fastest growing markets has changed
dramatically. The three fastest growing markets in 2005 were China, Kuwait and Kazakhstan, whereas in
2015 they were India, China and Nigeria
■ The specific opportunity which exists within any given emerging market differs however by industry and
product type. While India, China and Nigeria may currently be the fastest growing markets, they may not
be the most attractive for promoting a luxury product, or the easiest in which to work as an importer or
foreign direct investor
■ BA believes when prioritizing countries, it is vital to study a wide variety of factors, from macro-economic,
to industry, business, and product category specific factors. The value and importance of each factor
also needs to be considered and applied as weights to the overall assessment. Finally, a balance needs
to be established between a short-term and long–term view, as short term opportunities are often
overestimated, while long term opportunities are often underestimated
3
Agenda
Definition and Key Characteristics of Emerging Markets
Top 10 Fastest Growing Emerging Markets 2005 vs 2014
Conclusion
4
Appendix
Executive Summary
The term ‘emerging markets’ is associated with progress, growth, and
opportunity
5
DefinitionandKeyCharacteristicsofEmergingMarkets
An emerging market is a country in the process of rapid growth and development
with lower per capita incomes and less mature capital markets than developed
countries. Emerging markets are countries that are restructuring their economies
along market-oriented lines and offer a wealth of opportunities in trade, technology
transfers, and foreign direct investment
A frontier market is a subset or category of emerging markets. A frontier market is
one with little or less market liquidity, marginally developed capital markets, and
lower per capita incomes vis à vis other emerging markets. However, as frontier
markets have yet to undergo as much meaningful economic development, the
potential for rapid growth and outsized returns make these markets interesting as
they boast even greater long-term growth potential
Definition of Emerging Markets
Typical Characteristics of Emerging Markets
 Rapid economic growth
 Large population base
 Transitional societies that are undertaking domestic
economic and political reforms
 Regional economic powerhouses
 Increasing local and foreign investment
Typical Characteristics of Frontier Markets
 Rapid economic growth owing to early stage of
economic development
 Higher growth potential than other emerging markets
due to faster rates of urbanization
 The youth represent a majority of population
 Low labor cost
 Low debt-to-GDP
Note:
(1) For more detail on definition and the countries selected for this analysis, please refer to appendix
Sources:
(A) IMF
(B) MSCI
(C) Forbes
(D) International Banker
(E) Wall Street Journal
(F) BA Analysis
Notes:
(A) Includes 32 countries; out of 32 countries listed as ‘Advanced’ as per IMF based on multiple parameters such as per-capita income level, export diversification, degree of
integration into the global financial system, human development index , etc. It includes the USA and Canada in North America, most nations in Western Europe, Japan,
Australia, New Zealand, etc.
(B) Set of 38 countries used for the purposes of this analysis. Please see the appendix for the methodology used to arrive at these 38
(C) 132 countries including other emerging markets and the rest of the world
(D) GDP Market Prices (Constant 2005 US$). 2014 data or latest available (where 2014 data is not available)
(E) 2014 GDP Per Capita PPP (Constant 2011 US $) or latest available; PPP = Purchasing Power Parity
(F) Growth has been considered for GDP (constant prices at National currency)
Source:
(1) IMF World Economic Outlook Database, April 2015
(2) World Bank Data
13.5
As a group, their collective GDP is small, but their projected growth
rate is higher
6
DefinitionandKeyCharacteristicsofEmergingMarkets
GDP CAGR Growth (%)GDP – 2014(D)
($ T)(D) 2009‒2014(1) 2015‒2020(1)
37.5
17.6
1.5 2.3
4.0 3.7
3.9
GDP Per Capita
PPP 2014(E)
41,009
22,554
11,809
Advanced
Markets(A)
Key Emerging
Markets(B)
Other Markets(C)
Demographic Dynamics of Different Countries
4.4
Agenda
7
Definition and Key Characteristics of Emerging Markets
Top 10 Emerging Markets 2005 vs 2014
Conclusion
 Macroeconomic Indicators
 Demographic Indicators
 Business Indicators
Appendix
Top10EmergingMarkets2005vs2015
In terms of size, the largest emerging markets in 2014 were the same
as those in 2005 with only slight changes in their ranking
Top 10 Countries by GDP(1) - 2014
2,269
898
892
866
834
764
483
328
304
286
China
South Korea
Brazil
Mexico
India
Russia
Turkey
Saudi Arabia
Poland
Indonesia
5,270
1,598
1,239
1,206
1,069
1,000
673
523
472
428
China
India
South Korea
Brazil
Mexico
Russia
Turkey
Saudi Arabia
Indonesia
Poland
Top 10 Countries by GDP(1) - 2005
■ The most dramatic change in ranking is India, which moved from fifth position to second from 2005 to 2014
GDP in $ bn GDP in $ bn
Note:
(1) GDP at Market Prices (Constant 2005 US$)
(2) Please see the appendix for the list of countries considered for this analysis
Sources:
(A) IMF
(B) World Bank 8
Top10EmergingMarkets2005vs2015
However, when considering growth rates, 6 out of the 10 fastest
growing emerging markets in 2005 were not among the top 10 in 2014
Top 10 Fastest Growing(1) Countries - 2014
11.35%
10.08%
9.70%
9.28%
9.20%
8.40%
7.67%
7.55%
7.49%
7.26%
China
Kuwait
Kazakhstan
India
Argentina
Turkey
Pakistan
Vietnam
Qatar
Saudi Arabia
7.29%
7.27%
6.31%
6.13%
6.06%
5.99%
5.98%
5.02%
4.74%
4.57%
India
China
Nigeria
Philippines
Bangladesh
Malaysia
Vietnam
Indonesia
Pakistan
United Arab Emirates
Top 10 Fastest Growing(1) Countries - 2005
■ The average growth of the top 10 in 2005 was 8.8%. However, in 2014 for the same set of countries the average growth
was only 3.9%
■ Globally, countries grew at an average growth rate of approximately 3.1% in 2014 while the average growth of the top
10 markets in 2014 was 5.9%
Note:
(1) Y-o-Y GDP Parentage Change; GDP at Market Prices (Constant 2005 US$)
Sources:
(A) World Bank Data
(B) IMF Data
Y-o-Y % change Y-o-Y % change
Markets that did not
make top ten in 2014
Markets that were not in
top ten in 2005
9
Top10EmergingMarkets2005vs2015
In terms of growth, not only have the rankings changed, the change
has been dramatic for some
Top 10 Fastest Growing(1) Countries - 2014
11.4%
10.1%
9.7%
9.3%
9.2%
8.4%
7.7%
7.5%
7.5%
7.3%
China
Kuwait
Kazakhstan
India
Argentina
Turkey
Pakistan
Vietnam
Qatar
Saudi Arabia
7.3%
7.3%
6.3%
6.1%
6.1%
6.0%
6.0%
5.0%
4.7%
4.6%
India
China
Nigeria
Philippines
Bangladesh
Malaysia
Vietnam
Indonesia
Pakistan
UAE
Top 10 Fastest Growing(1) Countries - 2005
2005 Y-o-Y % change Rank (2)
2005 2014
1
2
3
4
5
6
7
8
9
10
4
1
32
22
11
18
8
16
7
21
2014 Y-o-Y % change
2
38
13
1
34
20
9
7
14
17
Rank (2)
2005 2014
1
2
3
4
5
6
7
8
9
10
■ Such dramatic changes overtime contribute to the perception of emerging markets being volatile and for some,
therefore too risky for investment
Note:
(1) Y-o-Y GDP Parentage Change; GDP at Market Prices (Constant 2005 US$)
(2) Rank among emerging markets
Sources:
(A) World Bank Data
(B) IMF Data 10
The reasons countries dropped in their rankings in terms of economic
growth from 2004 to 2015 vary by country…
Kazakhstan
■ Kazakhstan is experiencing slower
economic growth in 2014 due to negative
supply- and demand-side effects, caused
primarily by lower output in the oil industry,
weaker external demand for Kazakhstan’s
metal products by China and Russia, and
weaker domestic demand
Argentina
■ The country’s economy
contracted as consumer
spending and exports
fell, both in part to high
inflation
Turkey
■ Turkey’s economic activity has
slowed mainly due to political
uncertainty and geopolitical
tensions
Kuwait, Qatar, Saudi Arabia
■ As a whole, GCC
economies, including
Kuwait, Qatar, and Saudi
Arabia are suffering from
low oil prices and high fiscal
spending
Sources:
(A) World Bank
(B) Wall Street Journal
(C) Reuters
Drop Outs: Countries in top ten fastest growing in 2005, but not on list in 2014
Top10EmergingMarkets2005vs2015
11
Sources:
(A) African Economic Outlook
(B) Wall Street Journal
(C) Reuters
(D) News articles
Indonesia
■ Economic growth is
attributed to exports
of primary
commodities such
as coal and rubber
to large markets,
notably China, apart
from oil and gas
exports
Malaysia
■ Malaysia’s economic growth is
attributed to resilient domestic
demand and private-sector
investments that have helped
cushion slowing exports of the
trade-reliant country
…while economic diversification has helped accelerate growth for
most of the new entrants to the top 10 fastest growing list in 2014
Bangladesh
■ Bangladesh’s GDP growth is a result of
deregulation of the economy, trade
openness, and development of the
financial sector
Nigeria
■ Nigeria GDP growth
accelerated over the
decade with the non-
oil sector being the
main driver of growth
■ Services contributed
~57%, mainly retail
and wholesale trade,
real estate,
information and
communication
Vietnam
■ Vietnam’s economic growth is primarily
supported by exports mainly by foreign
companies, which increased 15 percent in
2014, as disbursed foreign direct
investment rose 7 percent
UAE
■ Economic growth in
UAE is attributed to
diversification of
income sources, and
reduction of oil-
reliance
■ Sectors such as
financial services,
logistics and tourism
helped in stabilizing
and growing the
economy
Accelerators: Countries not in top ten fastest growing in 2005, but on 2014 list
Philippines
■ Growth in the Philippines’ GDP has been
driven in part by the growing business
process outsourcing and overseas
remittances
Top10EmergingMarkets2005vs2015
12
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
CAGR 2009-11 CAGR 2012-14 CAGR 2015-17 Average CAGR for the
period 2009-2017
Top10EmergingMarkets2005vs2015
While short term growth rates can be volatile, longer term growth
rates are still generally higher than the global average
Change in CAGR of GDP(1) over time for 15 fastest growing emerging markets (2)
Note:
(1) CAGR of GDP at Constant Prices National Currency
(2) Top 15 countries basis 2012-2014 CAGR, with the exception of Ecuador which we have excluded because of drastic reduction in its GDP growth rate in future years. We have
considered Pakistan instead, as it is also amongst the Top 10 fastest growing economies in 2015-2017
Sources:
(1) IMF Data
(2) News Publications, such as The Guardian etc.
4.3%5.2% 3.6%5.9% 5.3% 3.8%5.5%7.9% 6.1%6.2%7.3% 7.7% 5.6%6.4%
13
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
8.4%
1.6 0.7 0.6 0.4 0.3 1.2 0.3 0.7 0.5 1.8 1.0 0.6 1.5 0.6
Standard Deviation
5.7
3.4% Global CAGR 2009-2017
■ The growth of oil exporting countries such as, Nigeria, UAE, Kazakhstan, Colombia and Malaysia are expected to
decline due to lower oil prices. Markets highly dependent on oil revenue, such as Nigeria and UAE are projected to
experience the maximum impact
Agenda
14
Definition and Key Characteristics of Emerging Markets
Top 10 Emerging Markets 2005 vs 2014
Conclusion
 Macroeconomic Indicators
 Demographic Indicators
 Business Indicators
Appendix
14%
11%
46%
32%
37%
59%
4%
-2% -100
900
1900
2900
3900
4900
BillionUSD
China India
10%
8% 13% 7% 10% 11% 5% 6%
35%
24% 25%
16% 21% 15% 29% 27%
57%
48% 52%
71% 72%
81%
73%
64%
-1%
20%
9%
6%
-4% -6% -7%
3%
-50
50
150
250
350
450
550
Indonesia UAE Malaysia Nigeria Philippines Pakistan Bangladesh Vietnam
BillionUSD
Top10EmergingMarkets2005vs2015
A look at private consumption can provide yet another perspective.
Other countries may emerge as more attractive when private
consumption as a % of GDP is better understood
Note:
(1) The scale for India and China is different from the scale for rest of the top 10 countries
(2) GDP at Market Prices (Constant 2005 US$)
Sources:
(A) World Bank
GDP(2) composition by Private Consumption, Government Expenditure and Investments -2014
15
■ In China, private consumption as a % of GDP is ~37% as compared to 50% or higher in most other emerging markets
Government Expenditure Investment Private Consumption Net Exports
Top10EmergingMarkets2005vs2015
Note:
(1) Household final consumption expenditure per capita(1) (constant 2005 US$)
(2) GDP Per Capita, PPP-2014 (Constant 2011 at US$)
(3) Qatar, Kuwait, Saudi Arabia, Argentina are not included owing to lack of data available
(4) Sri Lanka data is as per latest available
Sources:
(A) World Bank
Consumption patterns change with increase in income
16
Bangladesh
Brazil
Chile
China
Colombia Croatia
Czech Republic
Ecuador
Egypt
Hungary
India
Indonesia
Kazakhstan Malaysia
Mexico
Morocco
Nigeria
Oman
Pakistan
Peru
Philippines
Poland
Romania
Russia
South Africa
South Korea
Sri Lanka Thailand
Turkey
Ukraine
UAE
Vietnam
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
-1,000 1,000 3,000 5,000 7,000 9,000 11,000 13,000
Householdfinalconsumptionexpenditurepercapita(1)-
2014
GDP Per Capita, PPP-2014(2)
Spending on Basic
necessity (e.g., Food)
Spending on Durables Spending on Luxury items
■ As wealth increases, so does the ability and propensity to buy certain products grows
Countries in green are the top 10 fastest growing in 2014 (y/y growth)
Similarly, GDP per capita or consumption per household can be a
better indicator of a market opportunity than the size of the economy
Top10EmergingMarkets2005vs2015
Note: Household final consumption expenditure per capita (constant 2005 US$) - 2014
Source: (1) World Bank
Household final consumption expenditure per capita (constant 2005 US$)
17
In some cases, household or personal consumption has grown over
the past nine years, while in others, it has declined or been volatile
300
500
700
900
1,100
1,300
1,500
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11,000
21,000
31,000
2,000
3,000
4,000
UAE
Malaysia
China
Philippines
Indonesia
Bangladesh
Nigeria
Pakistan
Vietnam
India
■ For all the countries listed above, apart from Malaysia, the growth rate of household consumption has been higher than
the GDP growth rate for the past 5 years
■ However, household consumption growth rate has just been marginally higher in the last year in China and Indonesia
■ Only UAE’s per capita household expenditure has dipped, for rest of the countries it has increased over the decade
■ China, Malaysia have shown a rapid increase in their household consumption, while others have shown a gradual
increase, apart from Nigeria and Pakistan which have been unstable
Sector India China Nigeria Philippines Bangladesh Vietnam Indonesia Pakistan
Clothing & Footwear 6% 9% 4% 3% 5% 4% 4% 5%
Education 4% 7% 2% 4% 4% 4% 3% 2%
Energy 8% 5% 2% 7% 6% 6% 6% 8%
Financial Services 0% 1% 0% 2% 0% 1% 0% 0%
Food and Beverages 45% 36% 57% 47% 55% 53% 49% 50%
Health 5% 7% 11% 2% 3% 3% 2% 2%
Housing 12% 6% 13% 15% 10% 5% 12% 14%
ICT(2) 3% 9% 1% 3% 2% 4% 3% 2%
Personal Care 2% 0% 0% 3% 2% 2% 2% 2%
Transport 5% 6% 6% 8% 4% 7% 9% 7%
Water Utility 0% 1% 0% 1% 0% 0% 0% 0%
Others 10% 13% 4% 6% 9% 10% 11% 8%
Top10EmergingMarkets2005vs2015
Amongst the top ten fastest growing emerging markets(3), most of the
consumption has been concentrated on food and beverages
Share of Household Consumption by sector(1)
■ Nigeria ranks highest among its peers in household consumption of Food & Beverages and Healthcare, while China
ranks highest in household consumption of Clothing & Footwear, Education
Note: (1) Percentage of Annual Household Consumption 2010 by Sector and Consumption Segment in $PPP
(2) Information Communication Technology (ICT)
(3) 2014: Malaysia and UAE are not included in the list of countries owing to lack of available information on share of household consumption by Sector
(4) The color coding in the above heat map is vis-à-vis peers countries for the particular sector
Sources: (A) Global Consumption Database World Bank
9% 6% 6% 5% 4% 4% 4% 3%High Low
18
Agenda
19
Definition and Key Characteristics of Emerging Markets
Top 10 Emerging Markets 2005 vs 2014
Conclusion
 Macroeconomic Indicators
 Demographic Indicators
 Business Indicators
Appendix
To further complicate matters, when it comes to “ease of doing
business”, the top 10 fastest growing emerging markets(1) range widely
“Ease of Doing Business” amongst selected emerging markets (2)(3)(4)
■ Out of the top 10 fastest growing emerging economies in 2014, only Malaysia and UAE rank in the top 30 countries
globally in terms of ease of doing business, the others rank lower than 83
Note:
(1) As measured in 2014
(2) Economy Rankings of Ease of Doing Business (June 2015)
(3) The total number of countries ranked by World Bank for Ease of Doing Business include 189 countries
(4) See appendix for rationale for list of countries included
Sources:
(A) World Bank
Ease of Doing
Business
Global
Ranking
Ranking -
Selected
Emerging
Economies
Ease of Doing
Business
Global
Ranking
Ranking -
Selected
Emerging
Economies
Ease of Doing
Business
Global
Ranking
Ranking -
Selected
Emerging
Economies
South Korea 4 1 Russia 51 14 Kuwait 101 27
Malaysia 18 2 Colombia 54 15 Philippines 103 28
Poland 25 3 Turkey 55 16 Sri Lanka 107 29
UAE 31 4 Greece 60 17 Indonesia 109 30
Czech Republic 36 5 Qatar 68 18 Brazil 116 31
Romania 37 6 Oman 70 19 Ecuador 117 32
Mexico 38 7 South Africa 73 20 Argentina 121 33
Croatia 40 8 Tunisia 74 21 India 130 34
Kazakhstan 41 9 Morocco 75 22 Egypt 131 35
Hungary 42 10 Saudi Arabia 82 23 Pakistan 138 36
Chile 48 11 Ukraine 83 24 Nigeria 169 37
Thailand 49 12 China 84 25 Bangladesh 174 38
Peru 50 13 Vietnam 90 26
Extremely Easy Moderately Easy Somewhat Easy Somewhat Difficult Moderately Difficult Extremely Difficult
Top10EmergingMarkets2005vs2015
Top 10 fastest growing
economy 2014
20
Agenda
Definition and Key Characteristics of Emerging Markets
Top 10 Emerging Markets 2005 vs 2014
Conclusion
21
Appendix
Executive Summary
Given the number of variables which need to be considered to prioritize and
track emerging markets, BA recommends firms develop an indexed approach
based on their specific interests and then track markets overtime
22
1
2
Conduct Preliminary Assessment
 Define the basic criteria which need to be met to be considered as a
potential market
 Develop a list of countries which meet the basic criteria
 Identify any other countries to be included in the final list based on other
specific hypotheses or for unique strategic reasons
Shortlist Attractive Countries
 Determine prioritization criteria considering macroeconomic, business related,
industry related (e.g., demographic if a consumer facing company) and product
specific variables
 Determine availability of data, develop proxies if necessary and standardize to
enable comparison
 Weight criteria in terms of importance
 Apply weights and score each country using a prioritization model
 Identify shortlist of attractive countries
Profile Countries
 Profile short-listed countries, detailing market environment for concerned products
 Incorporate data which could not be included in prioritization model, e.g., due to lack of standardization, inability to quantify, etc.
 Study the entry and expansion strategies of others to learn from them and better set expectations
 Confirm or revise findings from Prioritization Model
3
Track Countries
 Identify means to automate analysis, e.g., via real-time streams of data into model and/or periodic meaningful updates
 Identify changes in ranking overtime and why, being careful to distinguish between trends and blips
 Conduct scenario analysis so that you can quickly and easily alter of change your course of action, if need be
4
Recommended steps to prioritization and monitoring emerging market opportunities
Prioritization Model Example
Conclusion
Agenda
Definition and Key Characteristics of Emerging Markets
Top 10 Emerging Markets 2005 vs 2014
Conclusion
23
Appendix
Executive Summary
The definition of emerging vs. frontier markets differs according to
the source
Sources:
(A) FTSE Emerging Markets
(B) MSCI Emerging Markets Indices
(C) Dow Jones Indexes
(D) S&P Emerging Market Indices
Emerging and frontier/pre-emerging markets as identified by various sources
FTSE MSCI Dow Jones S&P
Emerging
Pre-emerging/
Frontier
Emerging Pre-emerging/ Frontier Emerging Pre-emerging/ Frontier Emerging Pre-emerging/ Frontier
Brazil Bahrain Brazil Argentina Mauritius Brazil Argentina Romania Brazil Argentina Nigeria
Chile Bangladesh Chile Bahrain Morocco Chile Bahrain Serbia Chile Bahrain Oman
China Botswana China Bangladesh Niger China Bangladesh Slovakia China Bangladesh Pakistan
Colombia Bulgaria Colombia Benin Nigeria Colombia Bulgaria Slovenia Colombia Botswana Panama
Czech Republic Côte d’Ivoire Czech Republic Botswana Oman Czech Republic Croatia Sri Lanka Czech Republic Bulgaria Qatar
Egypt Croatia Egypt Bulgaria Pakistan Egypt Cyprus Tunisia Egypt Côte d'Ivoire Romania
Hungary Cyprus Greece Burkina Faso Palestine Hungary Estonia Ukraine Hungary Croatia Slovakia
India Estonia Hungary Croatia Romania India
FYR
Macedonia
UAE India Cyprus Slovenia
Indonesia Ghana India Estonia Saudi Arabia Indonesia Jordan Vietnam Indonesia Ecuador Sri Lanka
Malaysia Jordan Indonesia Ghana Senegal Malaysia Kazakhstan Malaysia Estonia
Trinidad and
Tobago
Mexico Kenya Malaysia Guinea-Bissau Serbia Mexico Kenya Mexico Ghana Tunisia
Pakistan Lithuania Mexico Ivory Coast Slovenia Morocco Kuwait Morocco Jamaica Ukraine
Peru Macedonia Peru Jamaica Sri Lanka Peru Latvia Peru Jordan UAE
Philippines Malta Philippines Jordan Togo Philippines Lebanon Philippines Kazakhstan Vietnam
Poland Mauritius Poland Kazakhstan Togo Poland Lithuania Poland Kenya Zambia
Russia Morocco Qatar Kenya
Trinidad and
Tobago
Russia Malta Russia Kuwait
South Africa Nigeria Russia Kuwait Tunisia South Africa Mauritius South Africa Latvia
Taiwan Oman Saudi Arabia Lebanon Ukraine South Korea Nigeria Taiwan Lebanon
Thailand Qatar South Africa Lithuania Vietnam Taiwan Oman Thailand Lithuania
Turkey Romania South Korea Mali Zimbabwe Thailand Pakistan Turkey Mauritius
UAE Serbia Taiwan Bosnia and
Herzegovina
Turkey Qatar Namibia
Thailand
Turkey
UAE
54 Countries are listed as frontier or pre-emerging markets by the four
sources. However, the total number of emerging and frontier/pre-emerging
markets is 75 countries
Appendix
24
For the purposes of this paper, BA has considered only those
emerging or frontier markets with a GDP >$40 Billion in 2014
Sources:
(1) FTSE Emerging Markets
(2) MSCI Emerging Markets Indices
(3) Dow Jones Indexes
(4) S&P Emerging Market Indices
BA’s Methodology for identifying markets for this paper
Country included in analysis: 38 countries
Argentina Indonesia Romania
Bangladesh Kazakhstan Russia
Brazil Kuwait Saudi Arabia
Chile Malaysia South Africa
China Mexico South Korea
Colombia Morocco Sri Lanka
Croatia Nigeria Thailand
Czech Republic Oman Tunisia
Ecuador Pakistan Turkey
Egypt Peru Ukraine
Greece Philippines United Arab Emirates
Hungary Poland Vietnam
India Qatar
■ BA used the following approach to determine the list of countries to be included in this analysis
− The universe was comprised of emerging or frontier markets by FTSE, MSCI, Dow Jones and S&P Emerging Market
Indices
− Only those markets with GDP greater than $40 Billion where included (Countries with GDP below $40 billion ehere
excluded as these are small markets and do not have similar opportunity as the bigger markets)
■ As a result 38 countries were considered for our analysis
Appendix
25
-20
-10
0
10
20
30
40
50
-4
-2
0
2
4
6
8
10
12
0
1
2
3
4
5
6
7
0
2
4
6
8
10
12
0
2
4
6
8
10
12
14
16
-25
-20
-15
-10
-5
0
5
10
15
20
GDP growth rate vs. private consumption growth rate for top 10
emerging economies (1/2)
Note:
GDP Growth Rate Private Consumption Growth Rate
Sources:
(1) World Bank Data
China India Indonesia
Malaysia Nigeria UAE
. .
Appendix
26
0
1
2
3
4
5
6
7
8
9
GDP Private Consumption
-2
0
2
4
6
8
10
12
14
GDP Private Consumption
0
1
2
3
4
5
6
7
8
GDP Private Consumption
GDP growth rate vs. private consumption growth rate for top 10
emerging economies (2/2)
Bangladesh Pakistan Philippines
Vietnam
0
2
4
6
8
10
12
GDP Private Consumption
Note:
GDP Growth Rate Private Consumption Growth Rate
Sources:
(1) World Bank Data
. .
Appendix
27
To learn more about Boston Analytics’ expertise in emerging markets, please contact us.
Contact: Kimberlee Luce
Designation: Senior Vice President
Email ID: kluce@bostonanalytics.com

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Emerging Markets: Pathways to Selection

  • 1. (A division of Pythhos Technology (P) Ltd.) A perspective from Boston Analytics Emerging Markets: Pathways to Selection February 2016
  • 2. Agenda Definition and Key Characteristics of Emerging Markets Top 10 Fastest Growing Emerging Markets 2005 vs 2014 Conclusion 1 Appendix Executive Summary
  • 3. Agenda Definition and Key Characteristics of Emerging Markets Top 10 Fastest Growing Emerging Markets 2005 vs 2014 Conclusion 2 Appendix Executive Summary
  • 4. ExecutiveSummary Executive Summary ■ Emerging markets, due to their rapid economic growth and expansion, offer a wealth of opportunities in trade and foreign direct investment ■ These markets are dynamic however. While the largest markets as measured by their GDP has remained almost the same over the last decade, the list of the fastest growing markets has changed dramatically. The three fastest growing markets in 2005 were China, Kuwait and Kazakhstan, whereas in 2015 they were India, China and Nigeria ■ The specific opportunity which exists within any given emerging market differs however by industry and product type. While India, China and Nigeria may currently be the fastest growing markets, they may not be the most attractive for promoting a luxury product, or the easiest in which to work as an importer or foreign direct investor ■ BA believes when prioritizing countries, it is vital to study a wide variety of factors, from macro-economic, to industry, business, and product category specific factors. The value and importance of each factor also needs to be considered and applied as weights to the overall assessment. Finally, a balance needs to be established between a short-term and long–term view, as short term opportunities are often overestimated, while long term opportunities are often underestimated 3
  • 5. Agenda Definition and Key Characteristics of Emerging Markets Top 10 Fastest Growing Emerging Markets 2005 vs 2014 Conclusion 4 Appendix Executive Summary
  • 6. The term ‘emerging markets’ is associated with progress, growth, and opportunity 5 DefinitionandKeyCharacteristicsofEmergingMarkets An emerging market is a country in the process of rapid growth and development with lower per capita incomes and less mature capital markets than developed countries. Emerging markets are countries that are restructuring their economies along market-oriented lines and offer a wealth of opportunities in trade, technology transfers, and foreign direct investment A frontier market is a subset or category of emerging markets. A frontier market is one with little or less market liquidity, marginally developed capital markets, and lower per capita incomes vis à vis other emerging markets. However, as frontier markets have yet to undergo as much meaningful economic development, the potential for rapid growth and outsized returns make these markets interesting as they boast even greater long-term growth potential Definition of Emerging Markets Typical Characteristics of Emerging Markets  Rapid economic growth  Large population base  Transitional societies that are undertaking domestic economic and political reforms  Regional economic powerhouses  Increasing local and foreign investment Typical Characteristics of Frontier Markets  Rapid economic growth owing to early stage of economic development  Higher growth potential than other emerging markets due to faster rates of urbanization  The youth represent a majority of population  Low labor cost  Low debt-to-GDP Note: (1) For more detail on definition and the countries selected for this analysis, please refer to appendix Sources: (A) IMF (B) MSCI (C) Forbes (D) International Banker (E) Wall Street Journal (F) BA Analysis
  • 7. Notes: (A) Includes 32 countries; out of 32 countries listed as ‘Advanced’ as per IMF based on multiple parameters such as per-capita income level, export diversification, degree of integration into the global financial system, human development index , etc. It includes the USA and Canada in North America, most nations in Western Europe, Japan, Australia, New Zealand, etc. (B) Set of 38 countries used for the purposes of this analysis. Please see the appendix for the methodology used to arrive at these 38 (C) 132 countries including other emerging markets and the rest of the world (D) GDP Market Prices (Constant 2005 US$). 2014 data or latest available (where 2014 data is not available) (E) 2014 GDP Per Capita PPP (Constant 2011 US $) or latest available; PPP = Purchasing Power Parity (F) Growth has been considered for GDP (constant prices at National currency) Source: (1) IMF World Economic Outlook Database, April 2015 (2) World Bank Data 13.5 As a group, their collective GDP is small, but their projected growth rate is higher 6 DefinitionandKeyCharacteristicsofEmergingMarkets GDP CAGR Growth (%)GDP – 2014(D) ($ T)(D) 2009‒2014(1) 2015‒2020(1) 37.5 17.6 1.5 2.3 4.0 3.7 3.9 GDP Per Capita PPP 2014(E) 41,009 22,554 11,809 Advanced Markets(A) Key Emerging Markets(B) Other Markets(C) Demographic Dynamics of Different Countries 4.4
  • 8. Agenda 7 Definition and Key Characteristics of Emerging Markets Top 10 Emerging Markets 2005 vs 2014 Conclusion  Macroeconomic Indicators  Demographic Indicators  Business Indicators Appendix
  • 9. Top10EmergingMarkets2005vs2015 In terms of size, the largest emerging markets in 2014 were the same as those in 2005 with only slight changes in their ranking Top 10 Countries by GDP(1) - 2014 2,269 898 892 866 834 764 483 328 304 286 China South Korea Brazil Mexico India Russia Turkey Saudi Arabia Poland Indonesia 5,270 1,598 1,239 1,206 1,069 1,000 673 523 472 428 China India South Korea Brazil Mexico Russia Turkey Saudi Arabia Indonesia Poland Top 10 Countries by GDP(1) - 2005 ■ The most dramatic change in ranking is India, which moved from fifth position to second from 2005 to 2014 GDP in $ bn GDP in $ bn Note: (1) GDP at Market Prices (Constant 2005 US$) (2) Please see the appendix for the list of countries considered for this analysis Sources: (A) IMF (B) World Bank 8
  • 10. Top10EmergingMarkets2005vs2015 However, when considering growth rates, 6 out of the 10 fastest growing emerging markets in 2005 were not among the top 10 in 2014 Top 10 Fastest Growing(1) Countries - 2014 11.35% 10.08% 9.70% 9.28% 9.20% 8.40% 7.67% 7.55% 7.49% 7.26% China Kuwait Kazakhstan India Argentina Turkey Pakistan Vietnam Qatar Saudi Arabia 7.29% 7.27% 6.31% 6.13% 6.06% 5.99% 5.98% 5.02% 4.74% 4.57% India China Nigeria Philippines Bangladesh Malaysia Vietnam Indonesia Pakistan United Arab Emirates Top 10 Fastest Growing(1) Countries - 2005 ■ The average growth of the top 10 in 2005 was 8.8%. However, in 2014 for the same set of countries the average growth was only 3.9% ■ Globally, countries grew at an average growth rate of approximately 3.1% in 2014 while the average growth of the top 10 markets in 2014 was 5.9% Note: (1) Y-o-Y GDP Parentage Change; GDP at Market Prices (Constant 2005 US$) Sources: (A) World Bank Data (B) IMF Data Y-o-Y % change Y-o-Y % change Markets that did not make top ten in 2014 Markets that were not in top ten in 2005 9
  • 11. Top10EmergingMarkets2005vs2015 In terms of growth, not only have the rankings changed, the change has been dramatic for some Top 10 Fastest Growing(1) Countries - 2014 11.4% 10.1% 9.7% 9.3% 9.2% 8.4% 7.7% 7.5% 7.5% 7.3% China Kuwait Kazakhstan India Argentina Turkey Pakistan Vietnam Qatar Saudi Arabia 7.3% 7.3% 6.3% 6.1% 6.1% 6.0% 6.0% 5.0% 4.7% 4.6% India China Nigeria Philippines Bangladesh Malaysia Vietnam Indonesia Pakistan UAE Top 10 Fastest Growing(1) Countries - 2005 2005 Y-o-Y % change Rank (2) 2005 2014 1 2 3 4 5 6 7 8 9 10 4 1 32 22 11 18 8 16 7 21 2014 Y-o-Y % change 2 38 13 1 34 20 9 7 14 17 Rank (2) 2005 2014 1 2 3 4 5 6 7 8 9 10 ■ Such dramatic changes overtime contribute to the perception of emerging markets being volatile and for some, therefore too risky for investment Note: (1) Y-o-Y GDP Parentage Change; GDP at Market Prices (Constant 2005 US$) (2) Rank among emerging markets Sources: (A) World Bank Data (B) IMF Data 10
  • 12. The reasons countries dropped in their rankings in terms of economic growth from 2004 to 2015 vary by country… Kazakhstan ■ Kazakhstan is experiencing slower economic growth in 2014 due to negative supply- and demand-side effects, caused primarily by lower output in the oil industry, weaker external demand for Kazakhstan’s metal products by China and Russia, and weaker domestic demand Argentina ■ The country’s economy contracted as consumer spending and exports fell, both in part to high inflation Turkey ■ Turkey’s economic activity has slowed mainly due to political uncertainty and geopolitical tensions Kuwait, Qatar, Saudi Arabia ■ As a whole, GCC economies, including Kuwait, Qatar, and Saudi Arabia are suffering from low oil prices and high fiscal spending Sources: (A) World Bank (B) Wall Street Journal (C) Reuters Drop Outs: Countries in top ten fastest growing in 2005, but not on list in 2014 Top10EmergingMarkets2005vs2015 11
  • 13. Sources: (A) African Economic Outlook (B) Wall Street Journal (C) Reuters (D) News articles Indonesia ■ Economic growth is attributed to exports of primary commodities such as coal and rubber to large markets, notably China, apart from oil and gas exports Malaysia ■ Malaysia’s economic growth is attributed to resilient domestic demand and private-sector investments that have helped cushion slowing exports of the trade-reliant country …while economic diversification has helped accelerate growth for most of the new entrants to the top 10 fastest growing list in 2014 Bangladesh ■ Bangladesh’s GDP growth is a result of deregulation of the economy, trade openness, and development of the financial sector Nigeria ■ Nigeria GDP growth accelerated over the decade with the non- oil sector being the main driver of growth ■ Services contributed ~57%, mainly retail and wholesale trade, real estate, information and communication Vietnam ■ Vietnam’s economic growth is primarily supported by exports mainly by foreign companies, which increased 15 percent in 2014, as disbursed foreign direct investment rose 7 percent UAE ■ Economic growth in UAE is attributed to diversification of income sources, and reduction of oil- reliance ■ Sectors such as financial services, logistics and tourism helped in stabilizing and growing the economy Accelerators: Countries not in top ten fastest growing in 2005, but on 2014 list Philippines ■ Growth in the Philippines’ GDP has been driven in part by the growing business process outsourcing and overseas remittances Top10EmergingMarkets2005vs2015 12
  • 14. 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% CAGR 2009-11 CAGR 2012-14 CAGR 2015-17 Average CAGR for the period 2009-2017 Top10EmergingMarkets2005vs2015 While short term growth rates can be volatile, longer term growth rates are still generally higher than the global average Change in CAGR of GDP(1) over time for 15 fastest growing emerging markets (2) Note: (1) CAGR of GDP at Constant Prices National Currency (2) Top 15 countries basis 2012-2014 CAGR, with the exception of Ecuador which we have excluded because of drastic reduction in its GDP growth rate in future years. We have considered Pakistan instead, as it is also amongst the Top 10 fastest growing economies in 2015-2017 Sources: (1) IMF Data (2) News Publications, such as The Guardian etc. 4.3%5.2% 3.6%5.9% 5.3% 3.8%5.5%7.9% 6.1%6.2%7.3% 7.7% 5.6%6.4% 13 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 8.4% 1.6 0.7 0.6 0.4 0.3 1.2 0.3 0.7 0.5 1.8 1.0 0.6 1.5 0.6 Standard Deviation 5.7 3.4% Global CAGR 2009-2017 ■ The growth of oil exporting countries such as, Nigeria, UAE, Kazakhstan, Colombia and Malaysia are expected to decline due to lower oil prices. Markets highly dependent on oil revenue, such as Nigeria and UAE are projected to experience the maximum impact
  • 15. Agenda 14 Definition and Key Characteristics of Emerging Markets Top 10 Emerging Markets 2005 vs 2014 Conclusion  Macroeconomic Indicators  Demographic Indicators  Business Indicators Appendix
  • 16. 14% 11% 46% 32% 37% 59% 4% -2% -100 900 1900 2900 3900 4900 BillionUSD China India 10% 8% 13% 7% 10% 11% 5% 6% 35% 24% 25% 16% 21% 15% 29% 27% 57% 48% 52% 71% 72% 81% 73% 64% -1% 20% 9% 6% -4% -6% -7% 3% -50 50 150 250 350 450 550 Indonesia UAE Malaysia Nigeria Philippines Pakistan Bangladesh Vietnam BillionUSD Top10EmergingMarkets2005vs2015 A look at private consumption can provide yet another perspective. Other countries may emerge as more attractive when private consumption as a % of GDP is better understood Note: (1) The scale for India and China is different from the scale for rest of the top 10 countries (2) GDP at Market Prices (Constant 2005 US$) Sources: (A) World Bank GDP(2) composition by Private Consumption, Government Expenditure and Investments -2014 15 ■ In China, private consumption as a % of GDP is ~37% as compared to 50% or higher in most other emerging markets Government Expenditure Investment Private Consumption Net Exports
  • 17. Top10EmergingMarkets2005vs2015 Note: (1) Household final consumption expenditure per capita(1) (constant 2005 US$) (2) GDP Per Capita, PPP-2014 (Constant 2011 at US$) (3) Qatar, Kuwait, Saudi Arabia, Argentina are not included owing to lack of data available (4) Sri Lanka data is as per latest available Sources: (A) World Bank Consumption patterns change with increase in income 16 Bangladesh Brazil Chile China Colombia Croatia Czech Republic Ecuador Egypt Hungary India Indonesia Kazakhstan Malaysia Mexico Morocco Nigeria Oman Pakistan Peru Philippines Poland Romania Russia South Africa South Korea Sri Lanka Thailand Turkey Ukraine UAE Vietnam 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 -1,000 1,000 3,000 5,000 7,000 9,000 11,000 13,000 Householdfinalconsumptionexpenditurepercapita(1)- 2014 GDP Per Capita, PPP-2014(2) Spending on Basic necessity (e.g., Food) Spending on Durables Spending on Luxury items ■ As wealth increases, so does the ability and propensity to buy certain products grows Countries in green are the top 10 fastest growing in 2014 (y/y growth) Similarly, GDP per capita or consumption per household can be a better indicator of a market opportunity than the size of the economy
  • 18. Top10EmergingMarkets2005vs2015 Note: Household final consumption expenditure per capita (constant 2005 US$) - 2014 Source: (1) World Bank Household final consumption expenditure per capita (constant 2005 US$) 17 In some cases, household or personal consumption has grown over the past nine years, while in others, it has declined or been volatile 300 500 700 900 1,100 1,300 1,500 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 11,000 21,000 31,000 2,000 3,000 4,000 UAE Malaysia China Philippines Indonesia Bangladesh Nigeria Pakistan Vietnam India ■ For all the countries listed above, apart from Malaysia, the growth rate of household consumption has been higher than the GDP growth rate for the past 5 years ■ However, household consumption growth rate has just been marginally higher in the last year in China and Indonesia ■ Only UAE’s per capita household expenditure has dipped, for rest of the countries it has increased over the decade ■ China, Malaysia have shown a rapid increase in their household consumption, while others have shown a gradual increase, apart from Nigeria and Pakistan which have been unstable
  • 19. Sector India China Nigeria Philippines Bangladesh Vietnam Indonesia Pakistan Clothing & Footwear 6% 9% 4% 3% 5% 4% 4% 5% Education 4% 7% 2% 4% 4% 4% 3% 2% Energy 8% 5% 2% 7% 6% 6% 6% 8% Financial Services 0% 1% 0% 2% 0% 1% 0% 0% Food and Beverages 45% 36% 57% 47% 55% 53% 49% 50% Health 5% 7% 11% 2% 3% 3% 2% 2% Housing 12% 6% 13% 15% 10% 5% 12% 14% ICT(2) 3% 9% 1% 3% 2% 4% 3% 2% Personal Care 2% 0% 0% 3% 2% 2% 2% 2% Transport 5% 6% 6% 8% 4% 7% 9% 7% Water Utility 0% 1% 0% 1% 0% 0% 0% 0% Others 10% 13% 4% 6% 9% 10% 11% 8% Top10EmergingMarkets2005vs2015 Amongst the top ten fastest growing emerging markets(3), most of the consumption has been concentrated on food and beverages Share of Household Consumption by sector(1) ■ Nigeria ranks highest among its peers in household consumption of Food & Beverages and Healthcare, while China ranks highest in household consumption of Clothing & Footwear, Education Note: (1) Percentage of Annual Household Consumption 2010 by Sector and Consumption Segment in $PPP (2) Information Communication Technology (ICT) (3) 2014: Malaysia and UAE are not included in the list of countries owing to lack of available information on share of household consumption by Sector (4) The color coding in the above heat map is vis-à-vis peers countries for the particular sector Sources: (A) Global Consumption Database World Bank 9% 6% 6% 5% 4% 4% 4% 3%High Low 18
  • 20. Agenda 19 Definition and Key Characteristics of Emerging Markets Top 10 Emerging Markets 2005 vs 2014 Conclusion  Macroeconomic Indicators  Demographic Indicators  Business Indicators Appendix
  • 21. To further complicate matters, when it comes to “ease of doing business”, the top 10 fastest growing emerging markets(1) range widely “Ease of Doing Business” amongst selected emerging markets (2)(3)(4) ■ Out of the top 10 fastest growing emerging economies in 2014, only Malaysia and UAE rank in the top 30 countries globally in terms of ease of doing business, the others rank lower than 83 Note: (1) As measured in 2014 (2) Economy Rankings of Ease of Doing Business (June 2015) (3) The total number of countries ranked by World Bank for Ease of Doing Business include 189 countries (4) See appendix for rationale for list of countries included Sources: (A) World Bank Ease of Doing Business Global Ranking Ranking - Selected Emerging Economies Ease of Doing Business Global Ranking Ranking - Selected Emerging Economies Ease of Doing Business Global Ranking Ranking - Selected Emerging Economies South Korea 4 1 Russia 51 14 Kuwait 101 27 Malaysia 18 2 Colombia 54 15 Philippines 103 28 Poland 25 3 Turkey 55 16 Sri Lanka 107 29 UAE 31 4 Greece 60 17 Indonesia 109 30 Czech Republic 36 5 Qatar 68 18 Brazil 116 31 Romania 37 6 Oman 70 19 Ecuador 117 32 Mexico 38 7 South Africa 73 20 Argentina 121 33 Croatia 40 8 Tunisia 74 21 India 130 34 Kazakhstan 41 9 Morocco 75 22 Egypt 131 35 Hungary 42 10 Saudi Arabia 82 23 Pakistan 138 36 Chile 48 11 Ukraine 83 24 Nigeria 169 37 Thailand 49 12 China 84 25 Bangladesh 174 38 Peru 50 13 Vietnam 90 26 Extremely Easy Moderately Easy Somewhat Easy Somewhat Difficult Moderately Difficult Extremely Difficult Top10EmergingMarkets2005vs2015 Top 10 fastest growing economy 2014 20
  • 22. Agenda Definition and Key Characteristics of Emerging Markets Top 10 Emerging Markets 2005 vs 2014 Conclusion 21 Appendix Executive Summary
  • 23. Given the number of variables which need to be considered to prioritize and track emerging markets, BA recommends firms develop an indexed approach based on their specific interests and then track markets overtime 22 1 2 Conduct Preliminary Assessment  Define the basic criteria which need to be met to be considered as a potential market  Develop a list of countries which meet the basic criteria  Identify any other countries to be included in the final list based on other specific hypotheses or for unique strategic reasons Shortlist Attractive Countries  Determine prioritization criteria considering macroeconomic, business related, industry related (e.g., demographic if a consumer facing company) and product specific variables  Determine availability of data, develop proxies if necessary and standardize to enable comparison  Weight criteria in terms of importance  Apply weights and score each country using a prioritization model  Identify shortlist of attractive countries Profile Countries  Profile short-listed countries, detailing market environment for concerned products  Incorporate data which could not be included in prioritization model, e.g., due to lack of standardization, inability to quantify, etc.  Study the entry and expansion strategies of others to learn from them and better set expectations  Confirm or revise findings from Prioritization Model 3 Track Countries  Identify means to automate analysis, e.g., via real-time streams of data into model and/or periodic meaningful updates  Identify changes in ranking overtime and why, being careful to distinguish between trends and blips  Conduct scenario analysis so that you can quickly and easily alter of change your course of action, if need be 4 Recommended steps to prioritization and monitoring emerging market opportunities Prioritization Model Example Conclusion
  • 24. Agenda Definition and Key Characteristics of Emerging Markets Top 10 Emerging Markets 2005 vs 2014 Conclusion 23 Appendix Executive Summary
  • 25. The definition of emerging vs. frontier markets differs according to the source Sources: (A) FTSE Emerging Markets (B) MSCI Emerging Markets Indices (C) Dow Jones Indexes (D) S&P Emerging Market Indices Emerging and frontier/pre-emerging markets as identified by various sources FTSE MSCI Dow Jones S&P Emerging Pre-emerging/ Frontier Emerging Pre-emerging/ Frontier Emerging Pre-emerging/ Frontier Emerging Pre-emerging/ Frontier Brazil Bahrain Brazil Argentina Mauritius Brazil Argentina Romania Brazil Argentina Nigeria Chile Bangladesh Chile Bahrain Morocco Chile Bahrain Serbia Chile Bahrain Oman China Botswana China Bangladesh Niger China Bangladesh Slovakia China Bangladesh Pakistan Colombia Bulgaria Colombia Benin Nigeria Colombia Bulgaria Slovenia Colombia Botswana Panama Czech Republic Côte d’Ivoire Czech Republic Botswana Oman Czech Republic Croatia Sri Lanka Czech Republic Bulgaria Qatar Egypt Croatia Egypt Bulgaria Pakistan Egypt Cyprus Tunisia Egypt Côte d'Ivoire Romania Hungary Cyprus Greece Burkina Faso Palestine Hungary Estonia Ukraine Hungary Croatia Slovakia India Estonia Hungary Croatia Romania India FYR Macedonia UAE India Cyprus Slovenia Indonesia Ghana India Estonia Saudi Arabia Indonesia Jordan Vietnam Indonesia Ecuador Sri Lanka Malaysia Jordan Indonesia Ghana Senegal Malaysia Kazakhstan Malaysia Estonia Trinidad and Tobago Mexico Kenya Malaysia Guinea-Bissau Serbia Mexico Kenya Mexico Ghana Tunisia Pakistan Lithuania Mexico Ivory Coast Slovenia Morocco Kuwait Morocco Jamaica Ukraine Peru Macedonia Peru Jamaica Sri Lanka Peru Latvia Peru Jordan UAE Philippines Malta Philippines Jordan Togo Philippines Lebanon Philippines Kazakhstan Vietnam Poland Mauritius Poland Kazakhstan Togo Poland Lithuania Poland Kenya Zambia Russia Morocco Qatar Kenya Trinidad and Tobago Russia Malta Russia Kuwait South Africa Nigeria Russia Kuwait Tunisia South Africa Mauritius South Africa Latvia Taiwan Oman Saudi Arabia Lebanon Ukraine South Korea Nigeria Taiwan Lebanon Thailand Qatar South Africa Lithuania Vietnam Taiwan Oman Thailand Lithuania Turkey Romania South Korea Mali Zimbabwe Thailand Pakistan Turkey Mauritius UAE Serbia Taiwan Bosnia and Herzegovina Turkey Qatar Namibia Thailand Turkey UAE 54 Countries are listed as frontier or pre-emerging markets by the four sources. However, the total number of emerging and frontier/pre-emerging markets is 75 countries Appendix 24
  • 26. For the purposes of this paper, BA has considered only those emerging or frontier markets with a GDP >$40 Billion in 2014 Sources: (1) FTSE Emerging Markets (2) MSCI Emerging Markets Indices (3) Dow Jones Indexes (4) S&P Emerging Market Indices BA’s Methodology for identifying markets for this paper Country included in analysis: 38 countries Argentina Indonesia Romania Bangladesh Kazakhstan Russia Brazil Kuwait Saudi Arabia Chile Malaysia South Africa China Mexico South Korea Colombia Morocco Sri Lanka Croatia Nigeria Thailand Czech Republic Oman Tunisia Ecuador Pakistan Turkey Egypt Peru Ukraine Greece Philippines United Arab Emirates Hungary Poland Vietnam India Qatar ■ BA used the following approach to determine the list of countries to be included in this analysis − The universe was comprised of emerging or frontier markets by FTSE, MSCI, Dow Jones and S&P Emerging Market Indices − Only those markets with GDP greater than $40 Billion where included (Countries with GDP below $40 billion ehere excluded as these are small markets and do not have similar opportunity as the bigger markets) ■ As a result 38 countries were considered for our analysis Appendix 25
  • 27. -20 -10 0 10 20 30 40 50 -4 -2 0 2 4 6 8 10 12 0 1 2 3 4 5 6 7 0 2 4 6 8 10 12 0 2 4 6 8 10 12 14 16 -25 -20 -15 -10 -5 0 5 10 15 20 GDP growth rate vs. private consumption growth rate for top 10 emerging economies (1/2) Note: GDP Growth Rate Private Consumption Growth Rate Sources: (1) World Bank Data China India Indonesia Malaysia Nigeria UAE . . Appendix 26
  • 28. 0 1 2 3 4 5 6 7 8 9 GDP Private Consumption -2 0 2 4 6 8 10 12 14 GDP Private Consumption 0 1 2 3 4 5 6 7 8 GDP Private Consumption GDP growth rate vs. private consumption growth rate for top 10 emerging economies (2/2) Bangladesh Pakistan Philippines Vietnam 0 2 4 6 8 10 12 GDP Private Consumption Note: GDP Growth Rate Private Consumption Growth Rate Sources: (1) World Bank Data . . Appendix 27
  • 29. To learn more about Boston Analytics’ expertise in emerging markets, please contact us. Contact: Kimberlee Luce Designation: Senior Vice President Email ID: kluce@bostonanalytics.com