Empathy assignment
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This document summarizes an empathy map for a recruiter. The recruiter finds many recent college graduates difficult to work with, thinking they are lazy and immature. She spends a lot of time trying to find good students and hesitates to work with recent grads. The recruiter feels frustrated and annoyed. The insights are that recent grads spend a lot of time online and social networking is important to them, but the recruiter prefers slightly older or less prestigious students. The problem is the recruiter needs a way to select recent grads who are humble and driven, as resumes do not provide enough information.
Empathy assignment
- 1. Design Ac*on Learning August 5, 2013 Submi:ed by Diane Alarcon
- 2. Empathy map for a recruiter Say “These kids grew up thinking they can do anything so they have no humility and very li:le drive” “They are always checking Facebook and Twi:er during work hours.” “I’ve known parents that drive their kids to an interview.” Do Spends a lot of *me trying to find good students Hesitate before deciding to work with recent grads Think These students are lazy The students are immature The recruiter feels she has to find ways to mo*vate them Feel Frustrated, annoyed
- 3. Insights & problem statement • Many recent college grads are hard to work with • They spend a lot of *me online • Social networking (online) is important to recent grads • Recruiter prefers to work with slightly older students or students who have not a:ended “pres*gious” schools A Recruiter Select recent grads who are humble and driven Resumes do not provide enough informa*on Needs a way to because