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empowering
co-designing
scaling:
a service design model
for the sustainable future
of textile artisans’ communities
Loughborough Design School | AHRC Design Star
supervisors: Dr MC Escobar-Tello, Dr VA Mitchell
Francesco Mazzarella, PhD researcher
index
research problem
aim
scope
methodology
studies
conclusions
research problem
the global economic and
environmental crisis is posing
complex challenges
redistributed
manufacturing
circular
economy
flexible
production
alternative
economies
slow
consumption
advanced
artisanship
designer
entrepreneur
enabling
ecosystems
to explore how service design
can contribute to encourage
textile artisans’ communities
towards a sustainable future
aim
scope
material
by hands
machinery
digital tools
bottom-up
skills, quality
human control
material culture
local, natural
discarded fibres
textiles & fashion
artisan
community
local business
small batches
flexible
local market
tool making
PAR methodology
2A
act
sustainable
future trends for TAC
reflect
barriers,
enablers,
sustainable
manifesto
plan
map TAC &
future trends
plan
sampling strategy,
study protocol,
pilot
reflect
impact
of service design
model
2Cto develop
theoretical
framework for
sustainable
future for
TAC
conclusions
& discussion
to develop
flexible service design
model of co-designing
collaborative services
for sustainable TAC
to empower
TAC
to co-design
a collaborative
serviceto scale up
innovations
within enabling
ecosystem
1B
1C
1A main studies
evaluation
scoping
study
2B act
sustainable
future trends for TAC
TAC:
textile artisans’ communities
service design methodsdiscover
define
develop
deliver
focus group
interviews
shadowing
contextual
interviews
brainstorming
participatory
design
workshop
stakeholders map
ecosystem canvas
servive blueprint
user centred, relational, systemic process of co-creation of
tangible and intangible values to encourage holistic sustainability
challenging sustainable futuresdiscover
focus group
interviews
shadowing
experts’ focus group shadowing
semi-structured interviews
theoretical framework
a sustainable manifesto
for textile artisans’ communities
Shift the focus from aesthetics to ethics, from style to quality meanings;
Ethical labour and rights must be set: less bad is not good;
Textile artisanship stands as a slow reaction to fast fashion;
Textiles are interconnected to their wholeness: materials, processes,
people, places;
Being vs. having, learning from nature and acknowledging the unpredictable;
Manage connectivity within local communities, as collective wisdom and
social act of collaboration;
Design as political agent, embracing diversity as resource, weaving
synergies among different assets;
Scale up open initiatives within peer-to-peer networks at a glocal scale;
Understand the root system and trigger holistic and systemic change,
from micro to macro scales;
Build an enabling ecosystem: complex, adaptive infrastructure supported
by polycentric governance.
barriers enablers
Dominance of financial structures based
on profits;
Lack of time & efforts to develop
alternative models;
Lack of skills;
Export of machinery and outsource of
production;
Lack of interest for young people in craft
production;
Endangered craft heritage;
Consumers’ misperception of quality;
Over-consumption;
Lack of information on textiles, artisans
and sustainability challenges;
Lack of sustainability uptake;
Lack of training in strategies/management/
entrepreneurship in design curricula.
Change of mindset (systemic thinking);
Interconnected
design-artisanship-academia
-policy-consumers;
Cultural empathy with artisans;
Metatools, flexible, collaborative, reflective;
Storytelling to elicit and convey engaging
meanings;
Empowerment models: access to
information, awareness, ability,
independency;
Development of sustainable business
models;
Technological advancements.
PAR strategy
participatory
action
research
to develop a flexible
service design model
of co-designing
collaborative services,
encouraging textile
artisans’ communities
towards a sustainable future
new york
cape town
nottingham
to empower
a heritage artisans’ community
to scale up
a cutting-edge artisans’ ecosystem
to co-design
with contemporary artisans
storytelling with
nottingham lace artisansdefine
contextual
interviews
brainstorming
Kula Tsurdiu
bridal dresses
leavers lace
shawls
knitting lace
jewellery
embroidered lace
G H Hurt & Son Ltd
JC Middlebrook
initial findings
g h hurt & son ltd
storytelling with
nottingham lace artisans
photo-diaries SWOT analysis of ideas
challenges & opportunities to move towards a sustainable future
next...
community
develop
deliver
participatory
design
workshop
stakeholders map
ecosystem canvas
servive blueprint
1 day participatory design workshop:
co-designing a sustainable future
for nottingham lace artisans
organisatio
ns
design
ers
consumers
textile artisans’ communities
can contribute to a sustainable
development
rescue cultural heritage provide social engagement
encourage economic development enhance environmental stewardship
questions ?
f.mazzarella@lboro.ac.uk
francesco.mazzarella10
Francesco Mazzarella

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Empowering, Co-designing, Scaling: A Service Design Model for the Sustainable Future of Textile Artisans' Communities

  • 1. empowering co-designing scaling: a service design model for the sustainable future of textile artisans’ communities Loughborough Design School | AHRC Design Star supervisors: Dr MC Escobar-Tello, Dr VA Mitchell Francesco Mazzarella, PhD researcher
  • 3. research problem the global economic and environmental crisis is posing complex challenges
  • 6. to explore how service design can contribute to encourage textile artisans’ communities towards a sustainable future aim
  • 7. scope material by hands machinery digital tools bottom-up skills, quality human control material culture local, natural discarded fibres textiles & fashion artisan community local business small batches flexible local market tool making
  • 8. PAR methodology 2A act sustainable future trends for TAC reflect barriers, enablers, sustainable manifesto plan map TAC & future trends plan sampling strategy, study protocol, pilot reflect impact of service design model 2Cto develop theoretical framework for sustainable future for TAC conclusions & discussion to develop flexible service design model of co-designing collaborative services for sustainable TAC to empower TAC to co-design a collaborative serviceto scale up innovations within enabling ecosystem 1B 1C 1A main studies evaluation scoping study 2B act sustainable future trends for TAC TAC: textile artisans’ communities
  • 9. service design methodsdiscover define develop deliver focus group interviews shadowing contextual interviews brainstorming participatory design workshop stakeholders map ecosystem canvas servive blueprint user centred, relational, systemic process of co-creation of tangible and intangible values to encourage holistic sustainability
  • 10. challenging sustainable futuresdiscover focus group interviews shadowing experts’ focus group shadowing semi-structured interviews
  • 11. theoretical framework a sustainable manifesto for textile artisans’ communities Shift the focus from aesthetics to ethics, from style to quality meanings; Ethical labour and rights must be set: less bad is not good; Textile artisanship stands as a slow reaction to fast fashion; Textiles are interconnected to their wholeness: materials, processes, people, places; Being vs. having, learning from nature and acknowledging the unpredictable; Manage connectivity within local communities, as collective wisdom and social act of collaboration; Design as political agent, embracing diversity as resource, weaving synergies among different assets; Scale up open initiatives within peer-to-peer networks at a glocal scale; Understand the root system and trigger holistic and systemic change, from micro to macro scales; Build an enabling ecosystem: complex, adaptive infrastructure supported by polycentric governance. barriers enablers Dominance of financial structures based on profits; Lack of time & efforts to develop alternative models; Lack of skills; Export of machinery and outsource of production; Lack of interest for young people in craft production; Endangered craft heritage; Consumers’ misperception of quality; Over-consumption; Lack of information on textiles, artisans and sustainability challenges; Lack of sustainability uptake; Lack of training in strategies/management/ entrepreneurship in design curricula. Change of mindset (systemic thinking); Interconnected design-artisanship-academia -policy-consumers; Cultural empathy with artisans; Metatools, flexible, collaborative, reflective; Storytelling to elicit and convey engaging meanings; Empowerment models: access to information, awareness, ability, independency; Development of sustainable business models; Technological advancements.
  • 12. PAR strategy participatory action research to develop a flexible service design model of co-designing collaborative services, encouraging textile artisans’ communities towards a sustainable future new york cape town nottingham to empower a heritage artisans’ community to scale up a cutting-edge artisans’ ecosystem to co-design with contemporary artisans
  • 13. storytelling with nottingham lace artisansdefine contextual interviews brainstorming Kula Tsurdiu bridal dresses leavers lace shawls knitting lace jewellery embroidered lace G H Hurt & Son Ltd JC Middlebrook
  • 14. initial findings g h hurt & son ltd storytelling with nottingham lace artisans photo-diaries SWOT analysis of ideas challenges & opportunities to move towards a sustainable future
  • 15. next... community develop deliver participatory design workshop stakeholders map ecosystem canvas servive blueprint 1 day participatory design workshop: co-designing a sustainable future for nottingham lace artisans organisatio ns design ers consumers
  • 16. textile artisans’ communities can contribute to a sustainable development rescue cultural heritage provide social engagement encourage economic development enhance environmental stewardship