Health professionals are struggling to effectively respond to their customers' demands for better value in healthcare. Customers want higher quality care at a lower cost and more transparency. However, health professionals are hindered by cultural barriers like practicing independently and prioritizing their own interests over their organizations and patients. They also lack leadership skills and the resources to transform into organizations that can successfully integrate clinical and business operations. What is needed is a sustained support system to help health professionals develop a shared strategic vision, build management competencies, and transform their culture to prioritize collaborative, accountable, high-value care.