Enchanted egypt - Introducing a new product range
- 1. ENCHANTED
- 3. TANISHQ: A SPARKLING JOURNEY • The Tanishq saga began in the early 1990’s, primarily fuelled by the fabled Tata entrepreneurial spirit and partly forced by circumstance. • Titan launched its products under the brand name of Tanishq, in 1995. The name Tanishq, a blend of two words, 'tan' (body) and 'ishq' (love), was coined by Xerxes Desai, the Vice-Chairman and Managing Director of Titan.
- 4. Vision • To be a world-class, innovative, progressive organization and to build India’s most desirable brands. Mission • To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach, and to contribute to the community.
- 7. INTRODUCTION Gemstones • Diamonds • Coloured Stones- precious, semi- precious, synthetic Jeweller • Plain gold Jeweller • Studded Jeweller • Silver Jeweller • Costume Jeweller Pearls
- 8. Unorganized sector Impact of recession Rise in prices R&D & Product development Low level of technology absorption Branding of jewellery Hallmarking of jewellery Change in product portfolio Continuous skill development Technology up-gradation Increasing market presence of Platinum jewellery CHALLENGES STRATAGIES
- 9. MARKET OUTLOOK • India offers world’s most cost-competitive and technology- savvy work force. • The market is expected to grow around 14% from 2009- 2015. Organized retail to be a major driver for growth. • The organized sector of gems and jewelry industry in India is estimated to grow at 40% per annum.
- 11. EGYPT: THE LAND OF PYRAMIDS AND PHARAOHS!
- 12. ANCIENT EGYPTIAN JEWELRY • The earliest known record concerning the making of jewelry is found in Egypt. The first evidence of jewelry making in Ancient Egypt dates back to the 4th millennia BC. • The history of the first Ring is that it appeared in the ancient Egypt. Since, the ring was used as seal and the seal was a sign of power, the one who was wearing a ring was seen as a person with big authority. The transforming of the ring from seal and as a decoration object took place in Egypt.
- 15. ANKH RING - 'Symbols & Key Of Life' GREAT PYRAMID OF GIZA WITH COBRA RING EGYPTIAN LOTUS RING WITH TURQUOISE TURQUOISE, LAPIS & CORAL LOTUS RING EAGLE RING ETERNAL LOVE RING CLEOPATRA RING EYE OF HORUS RING - 'The God of Sky' ISIS RING - 'The Powerful Magic Goddess'
- 16. ANUBIS EGYPTIAN RING - 'The God of the future' REPLICA OF EGYPTIAN SCARAB RING WORN BY TUTAKHAMUM BASTET ANKH RING -' The Protective Goddess' AMUN_RA RING - 'God of Sun' OSIRIS RING - 'The God of Dead' THOTH RING - 'The God of Writing and Knowledge' SETH RING – ‘The God of Chaos' GEB RING - 'The God of the Earth'
- 18. Gitanjali Gems Ltd. Shrenuj & Company Ltd. Suashish Diamonds Ltd. Su-Raj Diamonds and Jewellery Ltd.
- 20. • Economy expected to grow annualy at 7+ % • FDI exceeding at an average of USD 120 Billion per year since 2000 Growing Economy • India has plans to invest a massive USD 500 Billion over the next 5 years Impetus on Infrastructure Developement • e-Governance initiatives by several govt. institutions • Single window approach for investment to facilitate foreign investors Enabling Business Environment • Market driven by 300 Million plus middle income group • A market of more than a billion consumers Strong Market Fundamentals • Highest number of professionals qualifying per year than any other country • Largest and youngest employable human resource Large & Growing Talent Pool
- 21. 6. INTERNAL ENVIRONMENT REVIEW - SWOT
- 22. STRENGTHS • The largest consumption market. • Low labor and energy costs. • Cultural tradition and consumer affinity towards gold. WEAKNESSES • As the major raw material requirements need to be imported, companies normally stock hugequantities of inventory resulting high inventory carrying costs. • Problems with design and intellectual property rights. • Lack of support from governmental bodies and industry associations. OPPORTUNITIES • New demanding markets in the region. • Cooperation in fabrication with high cost countries in Europe. • Increase of exports utilizing bi-lateral trade agreements. • Emerging regional and branded retail chains. THREATS • Negative perception or less awareness about Egyptian culture. • Threat from rivalries and new entrants. • Technology is less improved compared to China and Thailand’s company.
- 23. 7. SEGMENTATION
- 24. DEMOGRAPHIC Female: 18-50yrs Income: Mid level-Upper Level PSYCHOGRAPHIC Life Style: Culture oriented Personality: Smart, Ambitious, Modern Women GEOGRAPHIC Urban, Semi- Urban Metropolitan City BEHAVIORAL Occasions: Celebratory Occasions Benefits: Quality Attitude Towards pdt: High involvement Loyalty Status: Strong trustworthiness, credibility and respect
- 25. 8. TARGETING
- 26. Class Consumer Profile Product Preference Company Preference High Inherited Income/Professionals/Bu siness/ exceptional ability Branded Designer Jewellery and Diamond studded jewellery Tanishq and Geetanjali Upper Middle Professionals/Business/c areer oriented/Executives Branded jewellery Tanishq Middle White Collar, Educated Unbranded jewellery as well as high quality Artificial jewellery Local Shops like PP jewellers Sia Jewellers for Artificial jewellery Lower Middle Blue Collar, Skilled Artificial Jewellery No company preference Lower Semi-Skilled No Need -
- 27. 9. POSITIONING
- 28. Balance between tradition and modernity Social stature, admiration, brand prestige, international standards For occasions, sense of belonging As investment, guarantee of purity, trust of the Tata brand Wearing an ornament SELF – ACTUALIZATION________ ESTEEM________________ SOCIAL__________ SAFETY______ PHYSIOLOGICAL___
- 29. 11. CONCLUSION
- 30. • Most of the consumers are now showing interest towards ‘Branded Jewelry’. • People have more affinity towards ‘Antique Jewelry’. • As it is known that the first Ring appeared in the ancient Egypt. Since, the ring was used as seal and the seal was a sign of power, the one who was wearing a ring was seen as a person with big authority. The transforming of the ring from seal and as a decoration object took place in Egypt. • Inspired from the magnificent culture & civilization of Ancient Egypt, ‘Enchanted Egypt’, the Egyptian Collection comprises of Unique Egyptian Designs. • Hoping, it has the potential to attract more customers towards itself.