Encompass Visual Guide - Rebranding
1 like510 views
The document outlines the visual identity system for Encompass Community Services, established in 1985, aimed at supporting individuals with disabilities. It provides guidelines on branding elements such as logos, typography, photography, and color palettes, emphasizing a relatable and inclusive approach to representation. The guide serves as a flexible reference to maintain a unified brand identity while allowing for common sense application in various contexts.
![Encompass: Elements and Guidelines
Ignatius Rio/ inuswant@deakin.edu.au
WEBSITE
THE APPROACH OF THE ENCOMPASS’ WEBSITE
- is easy and simple interface. The Encompass’
website contains of three major elements, which
are header, content menu, and footer navigator.
The easy interface will be found on static header
and footer navigator, and the content menu will
change when the user scroll it down or up.
Template of Static Header & Footer
Examples of Menu Content
EN
COMPASS
EN
COMPASS
[MEN
U C
CALL NOW: 03-5222-3377
#ENCOMPASS
NT]
ONTE
EN
COMPASS
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
CALL NOW: 03-5222-3377
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
CALL NOW: 03-5222-3377
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
#EMPLOYMENT
#RESPITE
#EDUCATION
& TRAINING
EN
COMPASS
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
#OPTIONS &
CONNECTIONS
CALL NOW: 03-5222-3377
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
03-5222-3377
SERVICES
Employment Services
Respite Services
College and Education Training
Option and Connections Services
BUSINESSES
Curtain Connection
General Store
HomeStart
ReadyStart
ABOUT US
Our Stories
THE PADDOCK
Urban Farm
ENCOMPASS
400 Pakington Street
Geelong, VIC 3220
Phone: (03) 5222377
Fax: (03) 52296191
Encompass Visual Guide / Page 18](https://image.slidesharecdn.com/portfolio-encompass-visualguide-131027051641-phpapp02/85/Encompass-Visual-Guide-Rebranding-18-320.jpg)
Encompass Visual Guide - Rebranding
- 1. ENCOMPASS
- 2. Encompass: Table of Contents Ignatius Rio/ inuswant@deakin.edu.au ENCOMPASS: VISUAL GUIDE TABLE OF CONTENTS Part 1: Who We Are Introduction 04 Voices 05 Value 06 Areas of Focus 07 Part 2: Elements and Guidelines Elements Overview 09 Logo 10 Typography 12 Photography 13 Color Palette 15 Secondary Elements 16 Brand Application 17 Website 18 Part 3: Creator Information Creator Information 21 Encompass Visual Guide / Page 02
- 4. Encompass: Who We Are Ignatius Rio/ inuswant@deakin.edu.au INTRODUCTION ENCOMPASS: A NEW VISUAL IDENTITY SYSTEM Encompass Community Services was established in 1985. Our organisation offers a range of programs and services for people with disability. To harness its support for people with disability, Encompass must present itself as a unfied cause with shared values and common voice. THIS IS A RULE BOOK TO GUIDE YOU, NOT LIMIT YOU This document is intended as a guide, however not all circumstances can be considered, so as a result, common sense is required and should be used where appropriate. If it feels right for Encompass, it most likely is! Encompass Visual Guide / Page 04
- 5. Encompass: Who We Are Ignatius Rio/ inuswant@deakin.edu.au VOICES EQUALITY A high quality services for all customers. TOP OF MIND Another ‘000’ for anyone who needs help. WARM Bring the sense of belonging to our customers. DIRECTION In the front row to support anyone to achieve bright future. Encompass Visual Guide / Page 05
- 6. Encompass: Who We Are Ignatius Rio/ inuswant@deakin.edu.au VALUE ENCOMPASS: A NEW SYSTEM OF VALUE Encompass does not define community members by their circumstances. With the most experienced, professional and determined staff, we ensure that all members of the community are educated and trained to achieve their full potential. Encompass Visual Guide / Page 06
- 7. Encompass: Who We Are Ignatius Rio/ inuswant@deakin.edu.au AREAS OF FOCUS EMPLOYMENT SERVICES Encompass provide services for people with disability looking for work RESPITE SERVICES Encompass offers people with disabilities the opportunity to travel as part of group visiting towns in regional Victoria. COLLEGE OF EDUCATION AND TRAINING Encompass provide training programs designed to be addapted to individuals’ learning needs and expectation. OPTIONS AND CONNECTIONS SERVICES Encompass provide life skills programs for young prople who have a disability and for those experiencing learning and social difficulties. Encompass Visual Guide / Page 07
- 9. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au ELEMENTS OVERVIEW NOTE - The identity system is flexible and robust enough to work across a full range of applications. It’s made up of 4 elements. Each element plays an important role in bringing the brand to life and communicating our voices and commitment to support anyone to achieve bright future. Logo EN COMPASS EN COMPASS Color AaBbCc Din Pro Regular 1234567890!@#$%^& Din Pro Bold 1234567890!@#$%^& Typography Photography Encompass Visual Guide / Page 09
- 10. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au LOGO ACCEPTABLE LOGO VERSION Bellow are the only acceptable version of our logo. Each version has specific purpose and should not be used in ways other than listed. Full-color CMYK/RGB The full-color version of the logo is the preffered versions and, whenerver possible, should be used on all branded materials. Note - This version of the logo may only appear on a white or grey background. Knockout (white) The knockout version is for use on a dark background or photograph. Note - You must ensure that the background is dark enough to provide enough contrasr for clarity. Black When applying the logo in one-color applications, such as faxes, newspaper ads or premium items, use the black version on white background or light colored background. Note - The black logo must always be solid black, not grayscale. Minimum Size EN COMPASS Pantone PMS 485 Web EN COMPASS PMS 425 C:0 M:95 Y:100 K:0 C:0 M:0 Y:0 K:70 35mm Spacing EN 0.5x COMPASS x 0.25x Knockout Version EN COMPASS Black Version EN COMPASS Encompass Visual Guide / Page 10
- 11. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au LOGO: DON’TS UNACCEPTABLE LOGO VERSION 01. 01. Distort the Encompass logo 02. Crop the Encompass logo 03. Rotate the Encompass logo 04. Change the color of Encompass logo. 05. Use a colored background over the logo. 06. Change the position of the logo. 02. EN COMPASS 04. 03. 05. EN COMPASS EN COM P EN COMPASS ASS 06. EN COMPASS EN COMPASS Encompass Visual Guide / Page 11
- 12. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au TYPOGRAPHY THE PRIMARY TYPEFACE OF THE ENCOMPASS - is DIN Pro. DIN Pro is clear, clean, and an extremely legible font. It gives weight to messaging and in context of the entire identity system, it offsets the playfulness of the other visual elements. Its construction flows seamlessly with the identity system. With its semi- condensed proportions, it’s a flexible font when it comes to flowing text into layouts. Primarily, DIN Pro Bold and Regular weights should be used most commonly. DIN Pro Black, Medium and Light can be used secondarily, as needed. THE SECONDARY AND WEB TYPEFACE OF THE ENCOMPASS - is Helvetica Neue. Helvetica Neue is to be used sparingly - only in the exceptional circumstance where din pro is not available and expensive (print). Din Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Din Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Encompass Visual Guide / Page 12
- 13. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au PHOTOGRAPHY MORE ALIKE THAN DIFFERENT We want to potray people with disability can do anything like normal people in common. KEEP IT REAL We want to form a relatable bond with the rest of the world. To do this, we need to ensure that the people and the scenes we feature feel real. If the scene feels staged, or the expressions of the people feels acted, it’s not right for Encompass. MORE ALIKE THAN DIFFERENT Source: http://www.encompass-cs.org.au/index.cfm KEEP IT REAL SHARE RELEVANT STORIES Every photo tells a story. Our main story is ‘people with disability can be anything they want’, so we should be sure to show scenes where our services are helping people with disability to be a hero. Source: http://www.oddee.com/item_97470.aspx SHARE RELEVANT STORIES Source: http://static.guim.co.uk/sys-images/Guardian/ Encompass Visual Guide / Page 13
- 14. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au PHOTOGRAPHY: DON’TS UNACCEPTABLE LOGO VERSION 01. 02. 01. Use imagery that feels pessimistic. 02. Use images that feel staged or stock. 03. Use images that use textural filters. 04. Use images that use filters or obvious editing. Source: http://www.2space.net/news/article/372669-1312373402/ 03. Source: http://www.patriotledger.com/lifestyle/50_plus/ x1664571560/WEB-EXTRAS-Who-is-eligible-for-elderly-disabled 04. Source: http://www.unilever.com/ Source: http://www.desmeem.com/diary/?p=817 Encompass Visual Guide / Page 14
- 15. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au COLOR PALLETE NOTE - The identity system is flexible and robust enough to work across a full range of applications. It’s made up of 4 elements. Each element plays an important role in bringing the brand to life and communicating our voices and commitment to support anyone to achieve bright future. Primary PMS 485 C: 0 M: 95 Y: 100 K:0 PMS 425 C:0 M:0 Y:0 K:70 Secondary PMS 109 C: 0 M: 9 Y: 100 K:0 PMS 144 C: 0 M: 51 Y: 100 K:0 PMS 13-1006 C: 9 M: 11 Y: 20 K:0 Encompass Visual Guide / Page 15
- 16. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au SECONDARY PATTERNS FOUR - different icons which represent every major service from Encompass. #EMPLOYMENT #RESPITE #EDUCATION & TRAINING #OPTIONS & CONNECTIONS Encompass Visual Guide / Page 16
- 17. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au BRAND APPLICATION STATIONERY Some examples of visual branding on Encompass stationaries. Envelope Letter Head With Compliments Name Card Encompass Visual Guide / Page 17
- 18. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au WEBSITE THE APPROACH OF THE ENCOMPASS’ WEBSITE - is easy and simple interface. The Encompass’ website contains of three major elements, which are header, content menu, and footer navigator. The easy interface will be found on static header and footer navigator, and the content menu will change when the user scroll it down or up. Template of Static Header & Footer Examples of Menu Content EN COMPASS EN COMPASS [MEN U C CALL NOW: 03-5222-3377 #ENCOMPASS NT] ONTE EN COMPASS SERVICES Employment Services Respite Services College and Education Training Option and Connections Services SERVICES Employment Services Respite Services College and Education Training Option and Connections Services BUSINESSES Curtain Connection General Store HomeStart ReadyStart ABOUT US Our Stories THE PADDOCK Urban Farm CALL NOW: 03-5222-3377 BUSINESSES Curtain Connection General Store HomeStart ReadyStart ABOUT US Our Stories THE PADDOCK Urban Farm CALL NOW: 03-5222-3377 ENCOMPASS 400 Pakington Street Geelong, VIC 3220 Phone: (03) 5222377 Fax: (03) 52296191 ENCOMPASS 400 Pakington Street Geelong, VIC 3220 Phone: (03) 5222377 Fax: (03) 52296191 #EMPLOYMENT #RESPITE #EDUCATION & TRAINING EN COMPASS SERVICES Employment Services Respite Services College and Education Training Option and Connections Services BUSINESSES Curtain Connection General Store HomeStart ReadyStart ABOUT US Our Stories THE PADDOCK Urban Farm #OPTIONS & CONNECTIONS CALL NOW: 03-5222-3377 ENCOMPASS 400 Pakington Street Geelong, VIC 3220 Phone: (03) 5222377 Fax: (03) 52296191 03-5222-3377 SERVICES Employment Services Respite Services College and Education Training Option and Connections Services BUSINESSES Curtain Connection General Store HomeStart ReadyStart ABOUT US Our Stories THE PADDOCK Urban Farm ENCOMPASS 400 Pakington Street Geelong, VIC 3220 Phone: (03) 5222377 Fax: (03) 52296191 Encompass Visual Guide / Page 18
- 19. Encompass: Elements and Guidelines Ignatius Rio/ inuswant@deakin.edu.au WEBSITE THE ENCOMPASS’ WEBSITE AT GLANCEwhich contains of three major pages, such as home screen (page 01), services section (page 02), and contact information (page 03). Page 01 Page 02 EN COMPASS #ENCOMPASS SERVICES Employment Services Respite Services College and Education Training Option and Connections Services BUSINESSES Curtain Connection General Store HomeStart ReadyStart ABOUT US Our Stories THE PADDOCK Urban Farm EN COMPASS CALL NOW: 03-5222-3377 ENCOMPASS 400 Pakington Street Geelong, VIC 3220 Phone: (03) 5222377 Fax: (03) 52296191 #EMPLOYMENT #RESPITE SERVICES Employment Services Respite Services College and Education Training Option and Connections Services BUSINESSES Curtain Connection General Store HomeStart ReadyStart ABOUT US Our Stories THE PADDOCK Urban Farm #EDUCATION & TRAINING CALL NOW: 03-5222-3377 #OPTIONS & CONNECTIONS ENCOMPASS 400 Pakington Street Geelong, VIC 3220 Phone: (03) 5222377 Fax: (03) 52296191 Page 03 EN COMPASS CALL NOW: 03-5222-3377 03-5222-3377 SERVICES Employment Services Respite Services College and Education Training Option and Connections Services BUSINESSES Curtain Connection General Store HomeStart ReadyStart ABOUT US Our Stories THE PADDOCK Urban Farm ENCOMPASS 400 Pakington Street Geelong, VIC 3220 Phone: (03) 5222377 Fax: (03) 52296191 Encompass Visual Guide / Page 19
- 21. Encompass: Creator Information Ignatius Rio/ inuswant@deakin.edu.au CREATOR INFORMATION THE ENCOMPASS VISUAL GUIDE DESIGNED BY, IGNATIUS RIO 212327682/ DEAKIN UNIVERSITY 2013 3 STATESMAN AVENUE, BURWOOD EAST, 3151, VIC, AUSTRALIA +61450708717/ inuswant@deakin.edu.au Encompass Visual Guide / Page 21