E-newsletters Communicate with your Plunket people in a way that is direct, simple and grows. E-newsletters can be quick, easy and cheap. Eventually at least! But how can we do it right? And keep on making it better?
Writing for the web Our online writing needs to be tailored to online readers Reading online comes from anywhere and can go to anywhere, stopping anywhere in between! Tailor your writing for the web Keep it short Be clear and concise Check for technical terms Aim for white space
Writing for the web The checklist:   The three second test The ID test The “So What??” test The “Yeah Right!” test The serenity test The accessibility test The found-in-space test Thanks to Rachel McAlpine, Write Limited
Writing for the web
Writing for the web
E-newsletters Stop! Are you breaking the law? The Unsolicited Electronic Messages Act 2007 New Zealand anti-spam law which affects e-newsletters (and more)   3 requirements: Get permission to get in touch Say who & where you are Make it easy & quick to unsubscribe
E-newsletters Planning your e-newsletter Who will be reading this? What kind of information do they need? How much? How often will you be emailing them? How much time can you put into this? What results do you want to see?
E-newsletters Your database Make the most of opportunities to ask for email addresses Maintain your list If emails bounce, check typos and updates
E-newsletters Subject line Think like a journalist writing a headline! Be personal and specific. What is your e-newsletter about? Avoid spam trigger words Don’t forget your ‘From’ line
E-newsletters Is anybody out there?! Open rate or read rate: 30% is fantastic Unsubscribe rate: if more than 2%, something has gone wrong! Aim for your subscribe rate to be higher than unsubscribe rate Look and see which links got clicked
E-newsletters Getting local sponsors on board Any conflict with current national sponsors or partners? Is it putting the Plunket brand/reputation at risk? Does it compromise our integrity as a trusted organisation? How can you give value back to them?
E-newsletters Why is a monkey in charge? Sending mass mail through personal email can look like spam Too easy to make mistakes and violate privacy No reporting on open rates etc Easier to transition when roles change Professional, cohesive service and look

More Related Content

PPTX
E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]
PPTX
Email Metrics that Matter
PPTX
Workshop: Email Marketing Program Options & Best Practices
PDF
Evaluate your content and messaging
PPTX
Email marketing for your business.
PDF
8 ways to improve email deliverability rates
PDF
Email Marketing and MailChimp
PPTX
Deliverability webinar ppt show
E-mail Metrics That Matter by Joe Scharf [Metrics Marketing Bootcamp]
Email Metrics that Matter
Workshop: Email Marketing Program Options & Best Practices
Evaluate your content and messaging
Email marketing for your business.
8 ways to improve email deliverability rates
Email Marketing and MailChimp
Deliverability webinar ppt show

What's hot (18)

PDF
Creating A Law Firm Newsletter Your Clients Look Forward To Reading
PPTX
Angies List - OpenID Retail Summit at PayPal
PPTX
GMP Ransomware Slides
PPTX
20 rules for successful cold emailing
PPTX
Email Best Practices for Nonprofits
PDF
Stay Out of Spam Folder
PPTX
Detecting disposable email addresses
PDF
How to get your emails delivered into the inbox
PPS
Common Email Security Mistakes
PPTX
How To Use Autoresponder As A List-Building And Prospecting Tool
PDF
The 4 dos and 8 donts of getting your emails delivered
PDF
Email Validation for Improved Deliverability and Marketing Results
PPTX
Advertising Through Email
PDF
How to Comply with CAN-SPAM
PDF
Sendgrid Deliverability Guide
PPTX
How To Use Autoresponder As A List-Building And Prospecting Tool
PDF
Email for lead generation
Creating A Law Firm Newsletter Your Clients Look Forward To Reading
Angies List - OpenID Retail Summit at PayPal
GMP Ransomware Slides
20 rules for successful cold emailing
Email Best Practices for Nonprofits
Stay Out of Spam Folder
Detecting disposable email addresses
How to get your emails delivered into the inbox
Common Email Security Mistakes
How To Use Autoresponder As A List-Building And Prospecting Tool
The 4 dos and 8 donts of getting your emails delivered
Email Validation for Improved Deliverability and Marketing Results
Advertising Through Email
How to Comply with CAN-SPAM
Sendgrid Deliverability Guide
How To Use Autoresponder As A List-Building And Prospecting Tool
Email for lead generation
Ad

Similar to E-newsletters workshop (20)

PPT
Best Practices in Email Marketing
PPT
Best Practices in Email Marketing
PPT
Power of Relationships
ODP
Crash Course in email Marketing
PPTX
Build Your Email List
PPTX
Effective E-newsletters
PPT
Email Marketing for Branch Volunteers
PPT
#9 IMU: Successful Email Marketing (CV301)
PDF
Why Are My Emails Going To Spam.pdf
PPTX
Email marketing
PPT
Merit Event - E-Mail Marketing - How to do it Right!!!
PPTX
The power of e mail marketing
PPT
Vision 6 David Smerdon Pr & Email Final
PDF
Email marketing for private schools, summer camps and kids programs
PPTX
You control Your Deliverability
PPTX
Deliverability - it's in your control
PPTX
Business Email Etiquette & Ethics ppt.pptx
PPTX
E mail marketing
PDF
10 Best Email Practices
PDF
Email Marketing 101: Tips to Maximize Email Results (Webinar Q & A)
Best Practices in Email Marketing
Best Practices in Email Marketing
Power of Relationships
Crash Course in email Marketing
Build Your Email List
Effective E-newsletters
Email Marketing for Branch Volunteers
#9 IMU: Successful Email Marketing (CV301)
Why Are My Emails Going To Spam.pdf
Email marketing
Merit Event - E-Mail Marketing - How to do it Right!!!
The power of e mail marketing
Vision 6 David Smerdon Pr & Email Final
Email marketing for private schools, summer camps and kids programs
You control Your Deliverability
Deliverability - it's in your control
Business Email Etiquette & Ethics ppt.pptx
E mail marketing
10 Best Email Practices
Email Marketing 101: Tips to Maximize Email Results (Webinar Q & A)
Ad

Recently uploaded (20)

PDF
Vision Prelims GS PYQ Analysis 2011-2022 www.upscpdf.com.pdf
PDF
LDMMIA Reiki Yoga Finals Review Spring Summer
PDF
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
PDF
Chinmaya Tiranga quiz Grand Finale.pdf
PPTX
Virtual and Augmented Reality in Current Scenario
PDF
Hazard Identification & Risk Assessment .pdf
PPTX
ELIAS-SEZIURE AND EPilepsy semmioan session.pptx
PDF
MBA _Common_ 2nd year Syllabus _2021-22_.pdf
PPTX
Chinmaya Tiranga Azadi Quiz (Class 7-8 )
PDF
David L Page_DCI Research Study Journey_how Methodology can inform one's prac...
PDF
AI-driven educational solutions for real-life interventions in the Philippine...
PDF
HVAC Specification 2024 according to central public works department
PPTX
CHAPTER IV. MAN AND BIOSPHERE AND ITS TOTALITY.pptx
PPTX
202450812 BayCHI UCSC-SV 20250812 v17.pptx
PDF
Paper A Mock Exam 9_ Attempt review.pdf.
PDF
Weekly quiz Compilation Jan -July 25.pdf
PDF
Uderstanding digital marketing and marketing stratergie for engaging the digi...
PPTX
Share_Module_2_Power_conflict_and_negotiation.pptx
PDF
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 1)
PPTX
A powerpoint presentation on the Revised K-10 Science Shaping Paper
Vision Prelims GS PYQ Analysis 2011-2022 www.upscpdf.com.pdf
LDMMIA Reiki Yoga Finals Review Spring Summer
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
Chinmaya Tiranga quiz Grand Finale.pdf
Virtual and Augmented Reality in Current Scenario
Hazard Identification & Risk Assessment .pdf
ELIAS-SEZIURE AND EPilepsy semmioan session.pptx
MBA _Common_ 2nd year Syllabus _2021-22_.pdf
Chinmaya Tiranga Azadi Quiz (Class 7-8 )
David L Page_DCI Research Study Journey_how Methodology can inform one's prac...
AI-driven educational solutions for real-life interventions in the Philippine...
HVAC Specification 2024 according to central public works department
CHAPTER IV. MAN AND BIOSPHERE AND ITS TOTALITY.pptx
202450812 BayCHI UCSC-SV 20250812 v17.pptx
Paper A Mock Exam 9_ Attempt review.pdf.
Weekly quiz Compilation Jan -July 25.pdf
Uderstanding digital marketing and marketing stratergie for engaging the digi...
Share_Module_2_Power_conflict_and_negotiation.pptx
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 1)
A powerpoint presentation on the Revised K-10 Science Shaping Paper

E-newsletters workshop

  • 1. E-newsletters Communicate with your Plunket people in a way that is direct, simple and grows. E-newsletters can be quick, easy and cheap. Eventually at least! But how can we do it right? And keep on making it better?
  • 2. Writing for the web Our online writing needs to be tailored to online readers Reading online comes from anywhere and can go to anywhere, stopping anywhere in between! Tailor your writing for the web Keep it short Be clear and concise Check for technical terms Aim for white space
  • 3. Writing for the web The checklist:   The three second test The ID test The “So What??” test The “Yeah Right!” test The serenity test The accessibility test The found-in-space test Thanks to Rachel McAlpine, Write Limited
  • 6. E-newsletters Stop! Are you breaking the law? The Unsolicited Electronic Messages Act 2007 New Zealand anti-spam law which affects e-newsletters (and more)   3 requirements: Get permission to get in touch Say who & where you are Make it easy & quick to unsubscribe
  • 7. E-newsletters Planning your e-newsletter Who will be reading this? What kind of information do they need? How much? How often will you be emailing them? How much time can you put into this? What results do you want to see?
  • 8. E-newsletters Your database Make the most of opportunities to ask for email addresses Maintain your list If emails bounce, check typos and updates
  • 9. E-newsletters Subject line Think like a journalist writing a headline! Be personal and specific. What is your e-newsletter about? Avoid spam trigger words Don’t forget your ‘From’ line
  • 10. E-newsletters Is anybody out there?! Open rate or read rate: 30% is fantastic Unsubscribe rate: if more than 2%, something has gone wrong! Aim for your subscribe rate to be higher than unsubscribe rate Look and see which links got clicked
  • 11. E-newsletters Getting local sponsors on board Any conflict with current national sponsors or partners? Is it putting the Plunket brand/reputation at risk? Does it compromise our integrity as a trusted organisation? How can you give value back to them?
  • 12. E-newsletters Why is a monkey in charge? Sending mass mail through personal email can look like spam Too easy to make mistakes and violate privacy No reporting on open rates etc Easier to transition when roles change Professional, cohesive service and look

Editor's Notes

  • #2: Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
  • #3: Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
  • #4: Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
  • #7: Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
  • #9: Plunket is a not-for-profit organisation. New Zealand’s largest provider of support services for the development, health and wellbeing of children under the age of five. Clinical staff and a large volunteer network provide our unique range of support and services to help families in communities throughout New Zealand. As a ‘well child’ organisation Plunket’s focus is on providing families with the support they need to make the best choices for their children – we take a preventative approach – to ensure that parents are able to provide the kind of environment and conditions to give their children the best start in life (optimum health and wellbeing). Research shows that the first few years of life are crucial in helping to positively influence a child’s health and development. ‘Fence at the top of the cliff’.
  • #10: Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
  • #11: Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
  • #12: Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.
  • #13: Plunket provides Well Child services on behalf of the Ministry of health which included ‘core contacts’ or visits to all families enrolled with Plunket. At these visits Plunket nurses provide clinical assessments, health information and support for parents/whanau and children. Contacts are defined as clinic or home visits. Home and clinic visits are delivered by a Plunket Nurse, a registered nurse with a post-graduate qualification in child health. Plunket Nurses work with families to promote the development and health of children aged under 5. Volunteers play a key role in each area, providing support to the Plunket Nurse and other staff and fundraising for their areas. Volunteers also co-ordinate important Plunket services in communities including Parenting Education, Toy Libraries, parent groups and Car Seat Rental Schemes. Since its beginning Plunket has been run by families, for families. A strong volunteer network has always been a fundamental strength to Plunket being able to provide and fund a wide range of services. They set up branches and sub branches and fundraised for everything from Plunket Nurse salaries (which are now covered by the Well Child contract) and expenses to the building of clinics. Plunket provides many services in communities throughout New Zealand. Plunket operates Car Seat Rental Schemes which offer infant and child restraints for hire at low cost. Karitane Hospitals were closed in the late 1970’s due to funding difficulties and have since been replaced with Plunket Karitane Family Centres. These are available in some areas to provide help and advice on parenting, including infant feeding, sleeping, parent or family needs, and other concerns. Community Karitane and Plunket Kaiawhina provide a similar service in areas that do not have Family Centres. Plunket provides home, clinic and marae visits for babies and children up to five years old. Each visit gives parents and caregivers the opportunity to discuss with their Plunket Nurse or other Plunket staff their child’s health, development and any parenting or family issues. M obile clinics reach people who are not able to access Plunket or other Well Child health services, offering health assessments and immunisations. Plunket volunteers organise and run play groups, toy libraries and crèches in many areas. Availability depends on volunteer numbers in an area. PlunketLine 0800 933 922 – Plunket's toll-free telephone advice service is available 7am-12pm 7 days a week. PlunketLine is staffed by Plunket Nurses who provide health information and advice for parents and caregivers with children aged under five.