Eng Integrated slides

Editor's Notes

• #10: Mrs. Lee manages the main business in petaling street while her brother manages the other branches
• #12: explain on competitors on this slide
• #13: explain on competitors on this slide
• #14: reputation capital (much more than in the olden days) advertising cooking skill (knowledge) traditional taste
• #15: reputation founder has 3 generation main product porridge reason for starting up this business nature of market, monopolistic
• #16: founded in what year? location employees customers competitors opening hour target market media combating competition specialty menu raw fish porridge, frog meat porridge, chee cheong fun plain porridge accompanied by side dishes (salted vege, mixed braised pork [fry&stew pork] pan-fried fried [good quality] fried in a small amount )nature of teochew porridge branches atmosphere annual revenue
• #17: founded in what year? location employees customers competitors opening hour target market media combating competition specialty menu raw fish porridge, frog meat porridge, chee cheong fun plain porridge accompanied by side dishes (salted vege, mixed braised pork [fry&stew pork] pan-fried fried [good quality] fried in a small amount )nature of teochew porridge branches atmosphere annual revenue
• #20: Both businesses had been around for more than half a decade so both owners should keep detailed records of their business history. Based on the interviews that we have conducted, the current owners does not have specific knowledge of their own business history which is important for the future development of the business. Although both of the businesses are pioneers in porridge industry, they should analyse their competitors. By analysing their competitors, they will get a better insight of them as well as where their business stands at in the market.
• #21: Inefficient services Owner should consider hiring a few more employees instead of just depending on family members to run the business. During peak hours, the services are slower as the work load is too much t o be handled by the current employees available. Stagnant expansion of branches Owner should consider opening one or more branches so that it is easier for the customers to try out their Teochew style porridge which is unique and this will increase the business turnover and customers not only in Malacca. Lack of online advertising Owner should create an official website or Facebook page so that it is easier for people to find their information online as the community nowadays are driven by Internet.
• #22: Cramped and unhygienic environment Owner should refurbish their shop to a more effective layout so that it will be more spacious. Refurbishment is needed as the shop itself is old so it is unavoidable that it appear dirty and unpleasant. Inefficient call services Owner should improve on their call services as the one available now is inefficient as it takes several times for us to contact them and their responses are rather slow. This will cause customers to lose interest towards them.