Engage Your Community
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Alex de Carvalho discusses engaging communities by focusing on shared interests in technology. He explains that local tech communities are important for economic growth and development. The document provides tips for community management, including seeding communities, identifying leaders, policies, events, and using social networks. It also offers suggestions for successful event formats, locations, sponsorship, and contact information.
Engage Your Community
- 1. Engage Your Community November 14, 2012 Alex de Carvalho ● @alexdc
- 2. Alex de Carvalho @alexdc twitter.com/alexdc linkedin.com/in/alexdc facebook.com/alexdc alexdc.org
- 3. I create spaces for individuals, companies, and brands to connect Desarollo espacios para conectar los individuos, las empresas y las marcas
- 5. About me ...
- 7. Securing the Clicks Network Security in the Age of Social Media
- 8. I am half-Brazilian and half-Finnish
- 9. But enough about me, let’s talk about ... You Community Some Concepts Why focus on tech communities? What Now?
- 10. You want to ... • Extend your social network and make new friendships Learn something new You • • Find work and projects • Bounce your ideas off like-minded people • Not feel alone • Access resources: space, marketing, funds
- 11. A source of ... • Like-minded people • Learning • Work and projects Community • New ideas as well as people who understand your ideas • Fellowship and togetherness • Space, marketing, funds
- 12. Profitable You Persona Community When you provide service/value to others, it always reflects positively on you
- 13. Profitable You Persona Community How do YOU make a difference in your community?
- 14. The pyramid of influence Influence Authority Reputation Identity Credibility Presence alex de carvalho @alexdc
- 15. • "80 percent of success is just showing up" — Influence Woody Allen •Online, you publish yourself into existence Authority •First step is to determine your objective(s) Reputation •Next steps include choosing the platform(s) (blog, Facebook, Twitter, etc.) and creating your Identity profile (bio, avatar, etc.) Credibility Presence Personal Branding vs. Profitable Persona: •Image vs Personality •Commercial focus vs Paying things forward •The value you derive vs The value you add
- 16. •Credibility is about trustworthiness and Influence expertise Authority •Are you a consistent source of reliable information? Reputation •Do you have extensive knowledge or ability Identity (or interest) about a certain topic? Credibility •Every post you publish will add to or subtract from your credibility Presence The profitable persona publishes and curates
- 17. • Your presence and history of publishing uniquely describes who you are Influence • Your interactions and relationships with others Authority help authenticate who you are (ie., who you are Reputation is who you say you are) Identity • Interacting with others in real-life situations, including publishing photos taken together, Credibility help cement your identity Presence The profitable persona is authenticated through interactions with others and is associated with a set of communities
- 18. • The dynamic and ever-changing measure of Influence what others believe about you Authority • Changes in credibility and identity will impact reputation both negatively and positively Reputation • It is out of the individual’s power to control and Identity manipulate (ie., “you cannot fool all of the people all of the time”) Credibility Presence The profitable persona is perceived as a valuable contributor to the community
- 19. • Recognized expertise and an esteemed reputation will vest an individual with a higher Influence social position for any given topic Authority • The scope of a person’s authority depends on their ability to reach other leaders and people in Reputation the same field • Once achieved, authority may outlast Identity reputation and subjects may follow regardless of consequent effects on other people Credibility • The profitable persona acts in accordance with a Presence high ethical value system The profitable persona rewards community members for their participation, longevity, and quality of contributions (social capital)
- 20. • Do you bear social proof for others to follow? Influence •Your cues are interpreted by others Authority •In ambiguous situations, your example Reputation determines the correct way to behave Identity • Do people conform in order to be liked? Credibility The profitable persona helps define ethical social Presence norms and becomes a steward of the community’s shared understanding (social construct)
- 21. Before a community is formed, potential community members are as fickle as crabs
- 22. They are quick to hole-up and hide out
- 23. But they are not alone
- 24. It took us 3 months to organize our first meetup ... and only 5 people showed up (including the photographer) @robertmurray @cwsaylor @brianbreslin @alexdc
- 25. But we persevered, meeting up monthly ....
- 26. Within 18 months, our meetups averaged 100 people and our community grew to over 2,500 members
- 28. RefreshMiami: new media community - South Florida’s largest web community - Established March 2006 - Over 2,500 members - Monthly meetups average 150 participants http://refreshmiami.org
- 29. Social Media Club of South Florida Established September 2008 - Over 2,500 members - Monthly meetups average 100 participants Expand media literacy Share lessons learned Adopt industry standards Promote ethical practices facebook.com/groups/smcsf
- 30. BarCamp Miami - Web and new media “un”conference - Over 1,500 have attended five events - Supported by over 60 company sponsorships http://barcampmiami.org
- 31. First one in June 2012: 16 presenters & 300 attendees
- 32. 500 people joined for the conference and networking in May 2012
- 33. Community spawns communities, like rainfall makes things grow • RefreshMiami • BarCamp Miami • Social Media Club South Florida • Mobile Monday Miami • Tech Tuesday • Tweetups • Coworking Miami • Ruby Brigade • iPhone Lovers Meetup • Wordpress Meetup
- 34. Many other models to create / copy • The Hatchery • TechCocktail When you create a new community based on • OpenCoffee what exists in other parts • World Café of the world, those • First Tuesday international communities • Twiistup start noticing you! • etc.
- 35. The thing is, we have shared interests ... It’s the reason we speak to each other and not someone else
- 36. Shared interests means passions in common
- 37. Shared interests means helping each other
- 38. Shared interests means having a common language, vocabulary, stories, and inside jokes Text Text
- 39. And spaces acquire shared meaning
- 40. The market for shared experiences is inexhaustible
- 43. (just use the bathroom first!)
- 44. Connecting through shared interests
- 45. Why focus on tech communities? "The digital economy is absolutely central to the future of wealth creation. Although we are living in an increasingly globalised world, it is local communities rather than nations that are becoming more important" Chris Clark, BT Chief Executive, February 18, 2010
- 46. Why is tech important? “The key to economic growth lies not just in the ability to attract the creative class, but to translate that underlying advantage into creative economic outcomes in the form of new ideas, new high-tech businesses and regional growth.” Richard Florida
- 47. Why is tech important? • White collar, well-paid, culturally curious • Driver of economic development • Attracts innovation, talent, and money • All industries need tech to remain competitive • Real Estate • Tourism & Hospitality • Healthcare • Banking • Journalism / Media • etc.
- 48. @gapingvoid
- 49. The right type of community • Identify community needs • Large & all-inclusive or small & focused • Online & Offline
- 50. Community Management • Seeding • Introduce yourselves • Blogging Challenge • Identify early leaders • Policies • Enforcement • Executive Committees • Events • Communities are often very local
- 51. Event / Meetup Format • “Open-source” culture and ethics • Networking --> panel --> networking • Master of Ceremonies & Moderator • Low-stress, informal, “Beer and Pizza” • Quality presenters • Awards
- 52. Consistent Date & Location • The right meeting venue depends on objectives and size of group • Universities • Hotels • Coworking locations • Coordination with other event organizers • “City” calendar for better coordination
- 53. Sponsorship • Networking should be free • Proximity to bar or restaurant • Sponsor pays vendors directly • Company involvement
- 54. Use Social Networks • Google groups • LinkedIn • Facebook • Twitter • Eventbrite registrations
- 55. Got questions? Here’s where to find me Alex de Carvalho @alexdc twitter.com/alexdc linkedin.com/in/alexdc facebook.com/alexdc alexdc.org
- 56. Engage Your Community November 14, 2012 Alex de Carvalho ● @alexdc
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