Engage121 Standard Evaluation
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The document provides an overview of the Engage121 evaluation tool. It describes the main tabs of the Home and Evaluate sections. The Home Tab allows access to charts and analytics. The Evaluate Tab allows users to create reports and charts to track brand activity, effectiveness, and sentiment over time. It then provides examples of different types of charts that can be created, including buzz, fans/followers, sentiment, Facebook insights, and Twitter insights charts. These charts can measure concepts like reach, engagements, and sentiment. The tool also includes templates like a Brand Reputation Scorecard dashboard for reporting.
Engage121 Standard Evaluation
- 2. Home Tab: What is it? The Home Tab offers easy, one-click access to charts, analytics and Key Tabs/Resources.
- 3. Home Tab: What is it? Home Tab components Main Engage121 Tabs Log Out Button Your primary charts Secondary charts created in the Evaluate Tab. These charts can be edited, replaced and created as needed Your quick view engagement pane for Engage121 Tabs
- 5. Learn where your customers talk about you. Your Brand Mentions Preview your audience on: Facebook Twitter Tumblr YouTube LinkedIn Google+ Blogs Rating and Review sites and more.
- 6. Compare your Fans and Followers. Your Brand Facebook Insights Your Twitter Account Analytics Facebook Insights and Twitter Analytics Compare key demographics
- 7. Sentiment Analysis Your Brand Sentiment Know where you stand: Compare your brand sentiment to competitors Against thought leaders Industry Standards
- 8. Understand who is speaking about you. Occupation Where they shop Gender Occupation Location Where they eat Where they shop Age Interests People vs. Companies Family Status Employment Status and more.
- 9. Evaluate Tab: What is it? The Evaluate Tab allows you to create reports and charts to track you or your brand’s activity, effectiveness and sentiment. This is the best place in the Engage121 application to monitor your success.
- 10. Evaluate Tab: What is it? Engage121 Analytics is the main Evaluate tab that comes pre-built within your Engage121 application; covering Reputation, Campaigns and Facebook Insights.
- 11. Evaluate Tab: How to Use it? Engage121 Analytics : Campaign Reports Select your campaign to access the report Click on the different tabs to see all of the analytics for this campaign
- 12. Evaluate Tab: How to Use it? Engage121 Analytics : Facebook Insights Report Choose which Facebook Business Page you want to view data for Select the time frame to view your data Click on the different tabs to access other insights for your Business Page
- 13. Evaluate Tab: How to Use it? Evaluate charts help you measure the effectiveness of your campaigns. You can add a New Chart Tab by simply clicking the +Add Tab. Each chart can be Enlarged, Edited, Deleted, or viewed as data. You can easily create a new chart by simply clicking the ADD CHART symbol. Choose criteria for each chart. <Sample shown
- 14. Evaluate Tab: How to Use it? In the Evaluate Tab; You can export any chart or a series of charts to help with monthly company reports. Charts can also automatically be delivered. The Export button will allow you to export all or selected charts from each tab as a PDF, HTML, Word or Excel file. A date range can also be selected for your chart by simply clicking edit next to the dates on the top right. (Example below) Data within your charts, is accessible for 30 rolling days.
- 15. Evaluate Tab: How to Use it? Export an Excel file Once you export an excel file, the links to the posts will be live in the spreadsheet. Any changes in the spreadsheet will not be reflected in the E121 application.
- 16. Evaluate Tab: How to Use it? In order to understand what the chart capabilities are, you must first understand what’s being calculated. The next several slides will walk you through nomenclature, chart type definitions and sample charts. Chart Type Outcomes Chart Name Description This begins to explain Chart Types, Names and Descriptions. Incorporate Facebook Insights for your connected Facebook page, including Unique likes, comments and other insight data, aggregated or tracked over time. Keyword Rank Ranks the prevalent words that appear in association with the keywords you've entered. Sentiment Measures tone of the posts that mention your keywords Share of Voice Activity Facebook Insights Track your presence among a specific audience. Define the audience with a set of keywords, and then compare two or more “segments” across that audience. My Activity Charts your activity on different social media platforms (posts, comments, etc.)
- 17. Evaluate Tab: How to Use it? Chart Type Reach Chart Name Description Uses keywords. Searches Twitter, Facebook, YouTube, review sites, blogs, and other social media. Can use exclusion words. Use Buzz Compare to compare multiple brands or keywords. Fans/Followers -Tracks fans and followers based upon user’s connections. (Facebook, Twitter and Tumblr) -Twitter (Select Handles) – Track other users’ Twitter followers over time. -Twitter Rank – Charts your overall Twitter rank, Following Ratio or Klout score against others over time. Direct & True Reach A way to track “impressions”. Direct Reach = # of people you reach through a Tweet. True Reach = # of people you are reaching through other’s re-tweets. Platform Engagements Buzz Buzz Compare Pie chart breaks down mentions of specific keywords by domain and handle. Foursquare Check-ins View check-ins by date or by name. Engagements by Tag Tracks the interactions with tagged speakers. Tags Tracks the number of speakers assigned with the selected tag. Interactions Tracks direct messages and replies on Twitter and posts, comments and wall posts on Facebook. Can be aggregated, or broken out by connection. Web Stats Tracks numbers of visitors to your web site or pages based on your Google Analytics connection. Link Tracking Displays the number of click throughs for a specific bitly link (option must be selected in the Speak section when generating the link) Facebook FANlet Displays the results of your selected FANlet. Continued from last slide
- 18. Evaluate Tab: How to Use it? Evaluate Chart Samples; Buzz Charts Buzz Charts: Count the number of times a keyword is mentioned by platform. Buzz Compare, compares the buzz of multiple keywords to each other.
- 19. Evaluate Tab: How to Use it? Evaluate Chart Samples; Fans & Followers Charts Fans and Followers All Platforms – The total # of F&F’s of all connected platforms. By Connection – # of F&F’s by specific connections. Select Handles – # of F&F’s by select Twitter handles, either yours or other peoples. Twitter Rank – Charts your overall Twitter rank against others over time. Following Ratio – The # of your followers or # of people you follow.
- 20. Evaluate Tab: How to Use it? Evaluate Chart Samples; Direct and True Reach Charts Direct and True Reach Direct Reach = # of people you reach through a Tweet. True Reach = # of people you are reaching including when others retweet you
- 21. Evaluate Tab: How to Use it? Evaluate Chart Samples; Platform Charts Platform Pie chart breaks down mentions of specific keywords by Social Media platform. Also exports the top 5 posters of each platform
- 22. Evaluate Tab: How to Use it? Evaluate Chart Samples; Engagement Charts Engagement Charts Foursquare checkins – # of times people check into your Foursquare Venue Interactions – Tracks direct messages and replies on Twitter and posts, comments on Facebook. Link Tracking – Displays the number of click throughs for a specific bitly link (option must be selected in the Speak section when generating the link) Facebook FANlet – Displays the results of your selected FANlet poll.
- 23. Evaluate Tab: How to Use it? Evaluate Chart Samples; Sentiment Charts Sentiment Measures tone of the tweets, blog posts, articles that mention your keywords.
- 24. Evaluate Tab: How to Use it? Evaluate Chart Samples; Facebook Insights Charts Insights Facebook Insights – Demographics and interaction data of your Facebook fans; Age, Gender, Fans or Pages and Post level Insights, including Likes, Views, Comments and Shares. Youtube Insights – Demographics and interaction data of your Youtube followers; Age, Gender, Popularity, Users, Views, Comments, Subscribed, Un-Subscribed, Favorites and ratings. Web Stats – Tracks numbers of visitors to your page based upon your Google Analytics connection.
- 25. Evaluate Tab: How to Use it? Evaluate Chart Samples; Twitter Insights Charts Twitter Insights – Demographics and interaction data of your Twitter followers; Age, Gender, interests, habits, family status.
- 26. Evaluate Tab: How to Use it? Evaluate Chart Samples; Facebook Insights Charts Facebook Insights – detailed reach data with likes added & removed, organic, viral and paid reach.
- 27. Evaluate Tab: How to Use it? Evaluate Chart Samples; Facebook Insights Charts Facebook Insights – Demographics and interaction data of your Facebook fans; Age, Gender, Geography
- 28. Evaluate Tab: How to Use it? Evaluate Chart Samples; Facebook Insights Charts Facebook Insights – Post performance
- 29. Evaluate Tab: How to Use it? Evaluate Chart Samples; Facebook Insights Charts Facebook Insights – Engagement activity & performance
- 30. Engage121 Analytics: Widget driven reporting
- 32. Brand Reputation Scorecard - Dashboard
- 33. Brand Reputation Scorecard - Dashboard
- 34. Brand Reputation Scorecard - Dashboard
- 35. Brand Reputation Scorecard - Dashboard
- 36. Brand Reputation Scorecard - Results
Editor's Notes
- #3: Once logged in – check that everybody can see the correct brands in their dashboard Show them how to click into each brand Show them how to switch between brands
- #4: Outline the purpose of the home tab Show all the utilities – but explain that we will cover them in detail later
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