Engaging with students via Snapchat
- 1. Engaging with students via SNAPCHATUSING SNAPCHAT TO COMMUNICATE WITH STUDENTS ALEXA EAGLESTONE BRENDON PHILLIPS
- 2. Snapchat is a messaging platform where pictures, videos and text messages disappear after a set period of time.
- 3. Snapchat was created in July 2011 by three Stanford students. By April 2012 the app had over 100,000 users.
- 5. Over 7 billion video views every day on Snapchat Source: Snapchat Data
- 6. 13 to 17 year-olds 18 to 24 year-olds 25 to 34 year-olds 35-54 year-olds 55+ year-olds 23% 37% 26% 12% 2% Snapchat Monthly U.S. Users Source: Snapchat Data
- 7. 77%of college students are daily Snapchat users Source: Niche.com
- 8. Source: Niche.com Class of 2015 Survey Results
- 9. Students like Snapchat because: Itโs quick, visual & creative. We like Snapchat because: We have their full attention.
- 14. Share your Snapcode! Customize it Add to social media Post around campus
- 15. Snap: A disappearing photo or video โ Picture or video, not from gallery or screenshots โ Can include doodles, text and emojis โ Lasts up to 10 seconds depending on the senderโs choice Great for personalized messages like a Direct Message
- 16. Story: A chronological compilation of Snaps โ Sender chooses to add a Snap to their Story โ Can be replayed multiple times โ Lasts up to 24 hours โ Anyone can view, depending on privacy settings This the best way to market events and communicate with students.
- 17. Chat: A disappearing conversation โ Can be a picture/video (snap), or just text โ Can include gallery pictures โ Will disappear after exiting the conversation โ Live video chat available if both users are present in chat iMessage meets Snapchat
- 18. Using Snapchat on CAMPUS CONNECTING WITH STUDENTS
- 19. Event Promotion
- 20. Event Promotion
- 21. Weekly Previews
- 23. Student Feedback
- 29. Use an iPad or print a hard copy for better quality โscreenshotsโ! Design images for phone screen (iPhone 6 = 750x1334 pixels) (Samsung S6 = 1440 x 2560 pixels)
- 30. โข Plan content early โข Create a story sequence โข Create a demo account Prepare!
- 35. Takeaways โข Attention! Attention! Attention! โข Every campus is uniqueโฆtake advantage! โข Be creative, have fun!
- 36. Thank you! Questions? Brendon Phillips bphillips3@albany.edu @BrendonPhillips Alexa Eaglestone alexa.eaglestone@sodexo.com Follow us! Username: UASAlbany