English assignment10
- 1. How must SONY change its business strategies for 2010 and beyond? s1190073 Rina Sato
- 2. Reform and the purpose ・Sony has reformed its organizational structure. ・The purpose is to bolster profitability and transform its operations, with the aim of accelerating innovation and growth and optimizing business processes, particularly within its electronics and networked service businesses.
- 3. Result of the reform ・80% of Sony’s targeted 330 billion yen of group-wide cost reductions have been achieved in the first half of the current fiscal year.
- 4. Placement of Sony ・Sony is becoming a quicker, leaner organization which is more responsive to the market, so it is positioned to launch a succession of competitive products. ・They try to develop products based on the user experience.
- 5. Target consistent profitability in core hardware businesses ・Sony regain the leading market position in LCD TV business by achieving a 20% worldwide market share and creating a new revenue model.
- 6. Target consistent profitability in core hardware businesses ・They strengthen profitability of game business by reducing cost, expanding hardware/software sales and so on. ・Maintain leading position as the number one digital imaging brand by strengthening business through outstanding product differentiation and cost competitiveness based on key devices.
- 7. Provide new user experiences integrating innovative services ・Sony expand networked service business by integrating attractive hardware, new mobile products and consumer electronics, with networked services. ・They grow lithium-ion battery business by analyzing possible entry into new business domains
- 8. Reach out to new customers and develop new geographic markets ・Sony strengthen direct marketing strategies, and they promote Sony Group’s unified brand message “make.believe” globally. ・For developing new customer bases, they continue to invest in emerging markets.
- 9. Increase Sony’s focus on environmentally conscious products ・Sony targets zero environmental footprint throughout the lifecycle of their products and business activities. ・They target 30% reduction in greenhouse gas emissions and power consumption per product by the end of the fiscal year ending March 31, 2016.