Enhance Location-Based Insights with Additional Geocoding Capabilities
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The document provides an overview of Precisely's geocoding solutions, covering various technologies, global coverage, and multiple deployment options for enhancing location-based insights. It details the capabilities and integration of geocoding APIs, SDKs, and cloud-native applications, highlighting support for big data analytics and GIS platforms. Additionally, it promotes the MapMarker application for geocoding and managing large datasets efficiently through a cloud-based service.
Enhance Location-Based Insights with Additional Geocoding Capabilities
- 1. Enhance location-based insights with additional geocoding capabilities
- 2. Speakers today Presenter Michael Ashmore Geocoding and Addressing Portfolio Director Presenter Jon Spinney Director Product Management Presenter Nathan Pinder Product Manager – Geocoding Presenter Pat Collins Senior Product Manager – MapInfo Pro and LI SaaS solutions Presenter Lamont Norman Senior Product Manager – Cloud Native/Big Data 2
- 3. Agenda • Precisely Geocoding Solution Overview • Spectrum Global Geocoding • On premises • SDK • Desktop • Spectrum Geocoding for Big Data • Precisely APIs • Geocode • Typeahead • MapMarker: Online SaaS application 3
- 4. Precisely represents the best of both worlds 4 Trillium Global Locator Pitney Bowes Geocoding High quality locations for 150+ countries & diverse deployment options Precisely Best of BothPostal reference data & country specific parsing rules + =
- 5. Precisely geocoding is available through multiple technologies Server Embedded Inside Solution Cloud & SaaS Desktop Spectrum technology platform Cloud Native Precisely APIs Software Developer Kits (SDKs) Spectrum OnDemand MapMarker MapInfo Pro / ArcGIS Pro / QGIS Spectrum Global Geocoding Spectrum Geocoding for Big Data (SDK) Multiple API’s available: e.g. Geocode Spectrum Global Geocoding SDK A cloud solution supporting many applications & processes SaaS with a user interface Uses same geocoding engine from within MapInfo Pro 5
- 6. Global Geocoding Coverage (248 ISO codes) 6 36 countries, territories and islands support street geocoding 116 countries, territories and islands support full address geocoding 96 countries, territories and islands support only Town and Postal geocoding 2 Billion People4.5 Billion People $64 Trillion GDP 1 Billion People $15 Trillion GDP $1 Trillion GDP
- 7. Address (Geo)Coding Interactive Geocoding (Type-Ahead / Auto-Complete / Search) ID Lookup Reverse Geocoding Operationalized Address • Cleaned • Standardized (i.e. local postal format) • Validated (i.e. it receives mail) • Geocoded • PreciselyID Cross portfolio geocoding operations 7
- 8. Spectrum, SDK & Desktop Deployments
- 9. Spectrum Technology the right tool for complex business processes 9 Spectrum Enterprise Designer enables clients to more easily build flows to suite their geocoding needs.
- 10. Global Geocoding SDK Designed to be integrated Technology The technology under all of our other geocoding offerings is our Global Geocoding SDK. A comprehensive API for delivering full suite of geocoding capabilities. Easily embed geocoding and location information inside existing and new applications, both on- premise and SaaS Supports integration with: • Java • REST CLI for management Examples Capabilities • Deliver geocoding to legacy on- premises applications • Deliver custom SaaS applications that include geocoding • Deliver your own customer-facing API’s that include geocoding functions Full suite of geocoding capabilities: • Geocoding • Reverse Geocoding • ID Lookup • Type-Ahead, Autocomplete & Search10
- 11. What is the Geocoding Connector for GIS? Geocoding Connector for GIS is compatible with: • ArcGIS Pro Desktop • ArcGIS Online • ArcGIS Portal (on-prem enterprise geocoding) Supports Esri’s four geocoding operations: • Geocode one location/address at a time (findAddressCandidates) • Batch Forward Geocoding (geocodeAddress) • Batch Reverse Geocoding (reverseGeocode) • Geocoding via Type-Ahead (suggest) The Geocoding Connector for GIS makes world-class Precisely geocoding available directly within popular GIS platforms including MapInfo Pro and ArcGIS™ In regard to the Esri ArcGIS environment:
- 12. Spectrum Spatial for Big Data
- 13. Spectrum Spatial for Big Data Examine large volumes of data quickly Support AI & ML analytics A suite of big data and cloud native products that organize and enrich business data with location intelligence. Identify relationships, quantify risks, and uncover data correlation natively in a scalable and elastic environment Geo-enrich business data at scale for an enhanced data foundation Build a “Single Point of Truth” Simplify complex spatial processing Leverage location data as the “common thread” to integrate, manage, and organize your data Provide location intelligence information into automated processes using big data and cloud native solutions to organize spatial data around address locations 13
- 14. Spectrum Geocoding for Big Data Locate customers Scale cloud resources Leverage granular, hyper- accurate geocoding and ensure confidence in the best assignment of address-based location information. Geocode worldwide customer locations with a geocoding SDK designed to operate on cloud native services such as EKS, AKS, and GKE Create elastic geocoding solutions that scale with demand using container technology such as Docker and Kubernetes Batch with big data Get spatial info with location Ids Geocode millions of addresses using Hadoop, EMR, Spark, and Dataproc. Platforms can be AWS, Azure and Google Cloud Platform Return over 9,000 attributes with a PreciselyID. Using PreciselyIDs or Geohash Ids, quickly retrieve pre- built spatial data to support complex real time calculations14
- 15. • Big data to pre- process business information and join it with location intelligence data • Enrich billions of locations in an hour Big data configuration 15
- 16. Cloud native configuration Cloud native to scale up to support real time analytics • Score millions of requests • Add more compute as demand increases • Release compute as demand decreases Node Node Container Container Container Container 16
- 17. Pre-build pattern Pre-build geo-enriched data (batch) • Customer data • Business data • GIS/Map data • Address lists • Mobile trace • Model data • Four geo-enrichment keys • Location Id key-value joins • PreciselyID • Geohash Data lake or other data store Geocoding SDK 17
- 18. • Spatial join by location Id • PreciselyID • Geohash • Using LI and business data • Address lists • Mobile trace data • Customer data • Third party data • RF signal models • Model results Pre-build view Historical sales Crime index Administrative boundaries Day & nighttime population Street network Building footprints Train network School districts Building construction Points of Interest Demographics Mobile trace 18
- 19. Transactional pattern Request based querying of the data (real-time) External requests with • Policy Addresses • Lat/Long values • Key-value assignment • PreciselyID • Geohash • 10x performance using pre-build Data lake or data storageIs this address: • In a storm surge area? • In the tornado path? • Impacted by > 1” hail? • Able to use fixed wireless? Geocoding SDK 19
- 20. Code samples Lorum ipsum • Lorem ipsum dolor sit amet, cons ecte tu radipiscing • radipiscing elit, sed do eiusmo det tempor cons ecte • incididunt ut labore et dolore radipiscing • Lorem ipsum dolor sit amet, cons ecte turadipiscing elit, sed do eiusmo det tempor • radipiscing elit, sed do eiusmo det tempor ecte tu radipiscing Example code & configurations • GitHub • Spark • Docker • Kubernetes Big data samples Cloud native samples • Point in polygon • Find nearest • Aggregating with geohash • Multi-pass geocoding • Forward geocoding • Reverse geocoding • Auto complete • PreciselyID and G-NAF key Id look up 20
- 22. Two replacement products to discuss today… MapMarker Precisely locate customer data in 250 countries/territories through a SaaS Application. Geocode & Typeahead APIs Precisely locate customer data in 250 countries/territories through Cloud APIs.
- 23. 23 •Precisely APIs mix rich collections of differentiated, diverse & distinctive software & data together to help people verify identities, locate interests, and enrich their data—from the cloud—as-a-service, eliminating ongoing software & data maintenance operations.
- 24. Precisely APIs are available at developer.precisely.com Anyone can learn, buy, get, and use Precisely APIs on their own through self- service experiences at this website. 24
- 25. Everything is on the website… …API descriptions, demos, sample code, documentation, SDKs, pricing, a try- before-buy free trial option, and a click- through subscription agreement along with acceptable uses & privacy policy. 25
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- 29. MapMarker
- 30. What is MapMarker? MapMarker is a web-based application allowing you to geocode your data from anywhere. Overview • Global coverage with TomTom Point data in most locations • Forward and reverse geocoding • Data upload and job results download (.TAB, .SHP, .CSV) • Geocoding job configuration at different match levels • File and/or coordinate conversion • Tiered account management • Scalable architecture supports large batch jobs • Pre-purchase or pay as you go 30
- 31. Benefits of MapMarker Automatic Data and Software Updates Always accessible and updated with the latest data and functionality Scalable architecture handles speed and volume Cloud-based servers can geocode large volume datasets in record time Point level data means better results Eliminate uncertainty in your results using the best data for improved accuracy Simple user administration Create, delete, and view user activity within a simple administration dashboard 31
- 32. 32 • Self-service available online for smaller geocoding jobs. • Larger customers may benefit by purchasing pre- paid buckets of transactions • Volume-based discounts can be applied to pre-paid buckets Pricing
- 33. MapMarker Demo
- 34. Geocoding Resources • Precisely website: www.precisely.com • Solution page: Geocoding and data enrichment solutions • Product page: Spectrum Global Geocoding • Spectrum Spatial for Big Data • Big data code samples: https://github.com/PreciselyData/big-data • Cloud native code samples: https://github.com/PreciselyData/cloudnative- geocoding • Precisely APIs (developer.precisely.com) • Geocode API: https://developer.precisely.com/apis/geocode/ gis • Typeahead API: https://developer.precisely.com/apis/typeahead /drive-ecommerce-conversion • MapMarker • MapMarker.com 34
Editor's Notes
- #4: Kim
- #7: Another view for the same coverage data. Only on this slide it’s easy to see why we focused on improving where we did. Our Address geocoders provide coverage to 4.5B people in countries the represent 64 Trillion in GDP. We have all ISO codes except ATF (French Southern Territories) and UMI (United States Minor Outlying Islands). We’ve included XKX (Kosovo)
- #10: Product: Enterprise Geocoding Module Spectrum geocoding provides an enterprise designer tool (simliar to Esri's model builder) that makes it easy to build flows to suit your specific business case.
- #16: Make graphic bigger
- #20: Highly responsive real time service that responds to load - elasticity