Enjoy your failures, it's part of the game - Olivier Issaly - Web Game Conference 2013
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The document discusses the challenges faced by one-game studios in the video game industry, emphasizing the hit-driven nature of the business and the difficulties in developing a successful second game. It highlights the importance of creative risk, resource allocation, and learning from failures as critical factors for long-term survival. The author shares personal experiences and strategies, including selling to Ubisoft for stability, while maintaining a commitment to innovation.
Enjoy your failures, it's part of the game - Olivier Issaly - Web Game Conference 2013
- 1. FACING THE ONE-GAME STUDIO CHALLENGE
- 2. COMPANIES WITH ONE SUCCESSFUL HIT You’ve probably seen…
- 3. WHO STRUGGLE TO SUCCEED ANOTHER GAME But…
- 4. WE’RE ONE OF THESE COMPANIES If you don’t know one, well…
- 5. You probably know our first game
- 6. We had our set of failures or semi-successes
- 7. Let’s share some thoughts on failures
- 8. WHY IS IT AN ISSUE ?
- 9. FOCUSING ON ONE GAME IS OK In some ways
- 10. COMMUNITY-BASED GAMES CAN THRIVE FOR LONG TIME
- 11. 1/ GOOD PRODUCT AND COMMUNITY MANAGEMENT As long as :
- 12. 2/ FOLLOW TECH AND PLATFORMS SHIFTS And…
- 13. That’s how we’ve been in business for 8 years Fine, but…
- 14. VIDEO GAME IS A HIT DRIVEN BUSINESS Like it or not Technology business yes, but still hit driven
- 16. CHANGE OF BUSINESS MODEL (FREE-2-PLAY) Think of it…
- 17. CREATIVE RISK REMAINS! But still… It’s not only originality, but team/project alchimy too
- 18. F2P JUST GIVES MORE TIME TO FACE THIS CHALLENGE We can’t fool ourself
- 19. MUST MASTER THE CREATIVE RISK OF THIS BUSINESS To survive in the long term
- 20. WHY IS IT SO DIFFICULT ?
- 21. FOCUSED ON THE SUCCESSFUL GAME 1) Main reason is we are It’s where money is…
- 22. SUCCEEDING A 2ND GAME IS A NICE TO HAVE When you have a successful game Not as critical to survive as succeeding the 1st
- 23. 100% ENERGY & ATTENTION As long as you don’t devote You’re less likely to succeed
- 24. HOW RESSOURCES ARE SHARED ? 2) Even with best intentions to succeed
- 25. BEST TALENTS ON FIRST SUCCESFUL GAME Again, it’s tempting to have
- 26. ENOUGH TALENTS FOR 2 PROJECTS It takes time & scale to have And the right management for this
- 27. IT TAKES 10 YEARS TO BUILD A STUDIO As the saying goes A studio with constant quality
- 28. DO YOU REALLY LEARN FROM FAILURES? 3) Let’s be honest
- 29. MOVE ON THE NEXT NEW COOL IDEA Easier to And forget about project mgt & HR issues
- 30. REAL LEARNING PROCESSES Need a I.E exhaustive post-mortems
- 31. WHAT IS THE RISK ?
- 32. FLAT GROWTH OR REVENUE FALL Obvious main risks are Risk of bankrupt at some point!
- 33. TWO SOLUTIONS In this context (or rather before)
- 34. A NEW GAME TO RENEW ACTIVITY Manage to create
- 35. SELL BEFORE IT’S LATE Or… Go to a bigger house for long term visibility
- 36. WE DID BOTH At Owlient
- 37. TRIED 9 PRODUCTS AFTER HOWRSE None of them brought significant revenues Since 2005 we
- 38. SOLD TO UBISOFT For a long term visibility to raise studio competency without risking a bankrupt In 2011
- 39. WE KEEP TRYING! We have two new projects currently By the way
- 41. Beta is coming up next week
- 42. WE ARE CREATIVE PEOPLE Can’t stop trying new ideas Why do you keep trying ???
- 43. CONCLUSION
- 44. STARTUP INVESTMENTS Another similar hit driven business is Must read: paulgraham.com/swan.html
- 45. 1000X VARIATION FOR BIG WINNERS Learning from Y Combinator Such as Dropbox & AirBnB (B$ valuation)
- 46. « COST OF DOING BUSINESS » As Graham says, other startups are just In a purely financial view
- 47. FAILURES ARE JUST COST OF FINDING A BIG HIT, SOMETIMES Back to our video game issues, it means Just business, don’t take it personnaly
- 48. ENJOY YOUR FAILURES, IT’S PART OF THE GAME Thanks Olivier Issaly @oissaly / kiad.org So keep faith and