EnoV8Overview_Intro0715
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Enov8 Mobile is a brand advertising technology company that enables brands to target, communicate with, and build relationships with customers using social media and mobile devices. It provides solutions to reach nearby consumers with intent to buy through social and mobile campaigns, keep customers engaged through promotions and recommendations, and use technology like algorithms and analytics to improve marketing results and ROI. The document discusses how Enov8 Mobile's services can help companies acquire customers from social media, engage and retain them, and see improved business results through advanced technology solutions.
EnoV8Overview_Intro0715
- 2. HOW WILL YOU REACH, ENGAGE, & RETAIN THEM? CONSUMERS ARE MOBILE & SOCIAL 222015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
- 3. 2015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved 33 A brand safe advertising technology services & solutions company, that enables brands to target, communicate and build relationships with customers at the local level, via social media and mobile devices.
- 4. Reach onReach onReach onReach on----thethethethe----go consumers & audiences neargo consumers & audiences neargo consumers & audiences neargo consumers & audiences near you, want your product, or who fit your targetyou, want your product, or who fit your targetyou, want your product, or who fit your targetyou, want your product, or who fit your target profileprofileprofileprofile ◦ Social media & hyper-local mobile search and display media campaign planning and execution ◦ Provide mobile & social media audience profiles and leads with intent to buy or download now Keep customers coming backKeep customers coming backKeep customers coming backKeep customers coming back ◦ Promote sharing, reviews, discussions & recommendations CreativelyCreativelyCreativelyCreatively useuseuseuse technology to improvetechnology to improvetechnology to improvetechnology to improve marketing resultsmarketing resultsmarketing resultsmarketing results ◦ Software algorithms & platforms, campaign testing, accurate tracking, reporting, and analytics to optimize sales conversions & marketing ROI. ◦ Mobile app SDK for audience profiling & targeting 2015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved 44
- 5. Acquire more customers from social & mobile media channelsAcquire more customers from social & mobile media channelsAcquire more customers from social & mobile media channelsAcquire more customers from social & mobile media channels ◦ Strategically important as consumers shift focus & time from traditional media Retain and engage customersRetain and engage customersRetain and engage customersRetain and engage customers ◦ Develop a conversation and improve relationships with customers which leads to increased brand loyalty 2015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved 55 Improved marketing & business resultsImproved marketing & business resultsImproved marketing & business resultsImproved marketing & business results thru advanced technologythru advanced technologythru advanced technologythru advanced technology ◦ Outsourced 1-stop solution ◦ Easy, cost effective, efficient, measured results Launch mobile and social media campaigns in a day
- 6. 662015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved • Millions of conversations are occurring every second via social media. • Many of those conversations express purchase intent, current status or feelings that have potential value to your business.
- 7. 772015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved “Car shopping tomorrow. Getting a Jeep SUV. But not sure where to go.” HOT WARM COLD “Plan to get a new sports car this year. Any suggestions?” “I wish I could buy a Mini Cooper.”
- 8. 882015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved Korean Male City Heavy social media user Shopping onShopping onShopping onShopping on SaturdaySaturdaySaturdaySaturday 30 Rich Psychographic data Thursday Reply
- 9. 992015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved Wants a 4 door sedan Not decided on car yet, but has $25k to spend A runner Sister “spoils him”
- 10. LeadsLeadsLeadsLeads • Broadcast to audience • Audience data aggregation Buying StageBuying StageBuying StageBuying Stage • Buying • Comparing • Planning ProfileProfileProfileProfile • Demographics • Psychographics • Sociographics ResultsResultsResultsResults • Email/call, form fill • Share • Like/Favorite/Follow 10102015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
- 11. 1 3 2 HotHotHotHot Lead orLead orLead orLead or UnhappyUnhappyUnhappyUnhappy CustomerCustomerCustomerCustomer • Real-time • Personal communications Buying StageBuying StageBuying StageBuying Stage • Buying now Problem ResolutionProblem ResolutionProblem ResolutionProblem Resolution • Dissatisfied with service • Thinking of switching ProfileProfileProfileProfile • Detailed/in-depth • View their profile ResultsResultsResultsResults • Close or retain 11112015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved I am exasperated trying to find a refi to redo my kitchen & bath. I hate the hard sell…..Don’t give a damn about me!! Hi Laura. I understand your problem. We take pride in listening to our customers. Our reps are non-commissioned so no hard sell. Really? Wow. Can you send me some info? Thank you!
- 12. 12122015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved • Working Mothers in executive roles • Drives Luxury cars • Avg Income: $85K- $120K • Not Happy with current insurance Executive Moms Leverage the Social Data base 200 Million Users Create a look-a-like audience Target by predicted audience Over 162 attributes available Demographic Psychographics Brand Affinity Lifestyle Interests TV Shows/ Top Websites Custom Audience: Social Database • Young Male (students + new grads) • Researching car insurance • Spends time on tech websites: Mashable.com, Hacker News • Watches: The Daily w/ Jon Stewart Techie Toms
- 13. 13132015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved HealthcareHealthcareHealthcareHealthcare Auto & Auto ServicesAuto & Auto ServicesAuto & Auto ServicesAuto & Auto Services TelecomTelecomTelecomTelecom FinancialFinancialFinancialFinancial Services/InsuranceServices/InsuranceServices/InsuranceServices/Insurance Consumer ElectronicsConsumer ElectronicsConsumer ElectronicsConsumer Electronics TravelTravelTravelTravel
- 14. 14142015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved Search & DisplaySearch & DisplaySearch & DisplaySearch & Display Pinpoint TargetingPinpoint TargetingPinpoint TargetingPinpoint Targeting ◦ Location ◦ Audience ◦ Demographic ◦ Psychographic ◦ Behavior ◦ Re-targeting ◦ Social Media Influence ◦ Keyword Clicks onClicks onClicks onClicks on ◦ Banners ◦ Call ◦ Maps ◦ Ranged from 4x-15x industry standards
- 15. 1515 2015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved SDK • The SDK shows you what apps are installed on your subscribers mobile devices and how engaged they are with those apps • For you, those other apps could be: • Travel that show opportunities for cross- promotion • Apps that show users’ interests • Competitors • This information can be used to power: • Acquisition • Monetization • Retention • Some apps can be used to define premium audience segments – which earn higher lift.
- 16. Communicate with customers & audiences with purchase intent to increase your sales or brand awareness Unique social & mobile media advertising & digital solutions that use advanced software algorithms and platform technology to increase conversions & ROI 1-stop outsourced mobile & social media service optimized & delivered by Enov8 Mobile Get started & execute campaigns in day(s) 16162015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved
- 17. Damon MillerDamon MillerDamon MillerDamon Miller CEO / FounderCEO / FounderCEO / FounderCEO / Founder damon@enov8mobile.comdamon@enov8mobile.comdamon@enov8mobile.comdamon@enov8mobile.com +1 415+1 415+1 415+1 415----200200200200----6955695569556955 www.enov8mobile.comwww.enov8mobile.comwww.enov8mobile.comwww.enov8mobile.com @@@@enov8mobileenov8mobileenov8mobileenov8mobile 17172015 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved