Ensemble assignment
- 1. Individual Ensemble FMPC 505 Lauralynn Pacini, 810252114 Professor: Ms. Anne Cramer November 15, 2012 Description of Ensemble The coordinated ensemble I have created derives from emerging trends in the fall 2012 season, as well as a very prominent look that has swept the wider population as of late. A good place to start, my inspiration began with the grunge look. It has been widely popular over the last year and one I have found bits and pieces of my own style in. I took the grunge and boyish style and combined it with chic trends that have appeared this fall. These include the fur vest and faux leather pants/ leggings, paired with a basic three quarter length, off the shoulder top. The consumer that would dressin an outfit like this is a middle-class female, who is confident, classy and yet still edgy – sporting a knit beanie hat, a classic Louis Vuitton speedy 30 purse and a pair of Ray Ban sunglasses. This outfit would be worn on a sunny fall day, for a casual occasion such as running errands, meeting up with friends for coffee or taking a stroll downtown. Overall, it is a weekend outfit. The consumer would wear thisoutfit would be classified as an experiencer – someone who is up to date on fashion trends and enjoys standing out to a certain extent. The Ensemble Pieces Apparel Pieces Faux fur cropped vest | High and low option Faux leather pants Elin Kling for Marciano, Elina Off-The-Shoulder Tee| Item from personal closet Accessories Ray Bans | Major iconic fashion product Shadow stripe pleated hat | Canadian designer Louis Vuitton Speedy 30 Purse Footwear Giles Platform | Major Spring 2013 fashion show
- 2. Product Details and Diagrams Ray-Ban Sunglasses Product: Sunglasses Product Name: Aviator Small Metal Product Number: RB3044-L0207 Colour: Lens – Green | Frame – Arista gold Material: Metal and glass Price: $300.00 - $400.00 Brand: Ray-Ban Care Instructions: N/A (Ray-Ban, 2011)
- 3. Shadow Stripe Pleated Hat by OlenaZylak Product: Hat Product Name: Shadow Stripe Pleated Hat Product Number: 21 Colour: Granite Material:60% merino wool/ 20% kid mohair/ 20% nylon Price: $65.00 Brand: OlenaZylak Care Instructions: Hand wash cold and lay flat to dry (OlenaZylak, 2012)
- 4. Louis Vuitton Speedy 30 Product: Bowling bag Product Name: Speedy 30 Material:Cowhide leather handles, Damierebene canvas Brand: Louis Vuitton Colour: Chocolate and light brown Price:$790.00 (Louis Vuitton, 2012)
- 5. Giles Footwear (Fashionologie, 2012) Product:Wedges Product Name:Giles Footwear Colour:Navy blue, gold and nude Material:Unknown Price: Unknown Brand: Giles
- 6. Guess Matte Wet Leggings Product: Leggings Product Name: Matte Wet Leggings Product Number:# W22B20I8L00 Colour: Jet Black Material: 92% Polyester, 8% Spandex Price: $59.00 Brand: Guess Care Instructions: Machine wash (Guess, 2012)
- 7. Marciano Faux Fur Vest Product: Faux Fur Vest Product Name:Faux Fur Vest Product Number:P14Z0500000 Colour: Muddy Water Material: 70% Acrylic, 30% Polyester, 100% Polyester lining, 100% Satin lining Price:$78.00 Brand: Guess by Marciano Care Instructions: Hand wash (Guess by Marciano, 2012)
- 8. Elina Off-The-Shoulder Tee Product:Basic Top Product Name: Elina Off-The-Shoulder Tee Product Number: P24P0100000 Colour:Mission Plum Material:95% Viscose, 5% Spandex Price: $58.00 Brand:Elin Kling for Marciano Care Instructions: Hand wash (Guess by Marciano, 2012)
- 9. History of the Iconic Ray-Ban Sunglasses Ray-Bans have been the “it” pair of sunglasses as far back in time as the 1950’s. However, the idea behind their creation did not originate as a fashion accessory for the mass market. Ray-Bans were manufactured by a company known as Bausch & Lomb in the 1920’s as a solution to the problems pilots experienced with sun-glare while flying, (Ray-Ban). This was the regular market Bausch & Lomb had produced and targeted their products toward – the US military. By doing this, the aviation sunglasses style had been created. It wasn’t until 1936 that the glasses picked up speed within the larger public following a massive sale on the product – soon after they took on the actual name ‘Ray-Ban.’ Celebrities and people of prominence in society were spotted everywhere sporting them, such as John F Kennedy. With the company doing so well, Bausch & Lomb introduced a new style -the classic Wayfarer – which also picked up speed in the market. Like most product life cycles, Ray-Bans remained in the culmination stage for a number of decades but eventually began to decline and fall out of popularity. They were losing their excitement and intrigue – they were becoming just another pair of sunglasses. Realizing that the Ray-Bans were at their peak while appealing to the mass market, they made a deal to incorporate the product into movies and TV shows in the 1980’s. They appeared in movies like ‘Top Gun’ and ‘Risky Business’ with Tom Cruise sporting the trendy brand, (Ray-Ban). This was the brands saving grace and to this day, they still use this branding strategy to ensure sales stay at the top. Every few years there is an introduction to a new variation of the classic styles through different lens tints, lens shapes and silver and gold hardware. But for the most part the sunglasses have remained true to their roots. Still to this day they are worn avidly by the wider public and have a huge following in the celebrity community. Nicole Ritchie and even political leader Barrack Obama have been seen sporting the classic Ray-Ban styles. High and Low Fashion Product Classification The item of this ensemble I chose to compare at different price levels was the faux fur vest since it is a piece trending at the moment and also a material that needs to be executed very well. I chose a light brown faux fur cropped vest from Guess by Marciano and a very similar faux fur cropped vest from Forever 21 in black. These retailers are both very well known but at very different price levels. Marciano would be considered a better level brand, however thisparticular garment is priced at $78.00, therefore landing in the moderate price level. Marciano does mass produce their apparel to an extent but there is still an exclusivity to the clothing as their retail locations are harder to come across. Forever 21 as a brand, and in terms of this garment, falls under the budget price umbrella with their vest amounting to $35.80 – there is no exclusivity to their apparel.
- 10. Based on a size small of both garments the following measurements were attained. Bust Armseye Shoulder Waist Length Guess by 16 inches 8 inches 15 inches 24 inches Marciano 34 inches 12 inches 28 inches 42 inches Forever 21 Although the vests fall within different price categories, the fabric used to construct them are very similar. The Marciano vest is made up of 70% acrylic, 30% polyester, 100% polyester lining and also has a satin outer lining to finish the garment off. The Forever 21 vest is 73% acrylic, 16% polyester, 11% modacrylic and the lining is 100% polyester. Both vests are obviously faux fur so equally bare the burden of achieving the look of a genuine fur product. Clearly, the Marciano vest is much softer and the aesthetic appeal is much better in terms of the lining. Seams on the Marciano vest are very well hidden – not the tiniest bit of stitching can be found on the seams. When tugged on it is apparent they are tight, well stitched and clean. In comparison, when tugged on, the forever 21 seams do not feel as durable and the stretch is much more apparent. The seams did not fall apart but the stitching is more noticeable, not as tight and effectively done. Both vests weigh about the same, however the fits are quite different. Overall, the Marciano vest is smaller and chic. While the Forever 21 vest fits much looser and is a larger fit in every possible way. While wearing both vests, arm and upper rotation movements are free and are not restricted by the garments. On an aesthetic level, the Marciano vest is leaps and bounds beyond the Forever 21 vest. The faux fur to the touch is noticeably nicer, softer and the appearance is much realer. The Forever 21 vest is much shinier, making it look fake, while the Marciano vest is much more subtle in colour and also integrated white and grey strands – resembling real fur. The shape of the Marciano vest is much nicer as well. It is shorter in length on the front of the bodice (one length all the way around the body), whereas the Forever 21 vest is a bit longer and so is the hair length. Overall, the real difference in the two garments comes down to the quality in the manufacturing and the aesthetic appeal/ fashionable colours of the two vests.
- 12. Style Specification Sheet ITEM: Louis Vuitton Speedy 30 Handbag ITEM NUMBER:M41526 COUNTRY OF MANUFACTURE:United States of America DESCRIPTION: MATERIALS: BODY:DamierEbene Canvas LINING: Polyester EXTERIOR ZIPPER:Metal tooth EXTERIOR ZIPPER PULLER: Metal TRIMMINGS: Cowhide Leather HANDLES: Cowhide Leather HARDWARE: Gold Metal DIMENSIONS: BODY: 17 x 21 x 30 cm EXTERIOR ZIPPER: 30 cm ZIPPER PULLERS: 2cmL x 1cmW COLOUR: BODY: Chocolate Brown and Natural/ Light Brown Logo’s LINING: Natural/ Light Brown EXTERIOR ZIPPER: Gold and Natural/ Light Brown TRIMMINGS: Light/ Natural Brown HARDWARE: Gold
- 13. CONSTRUCTION: TEST REQUIREMENTS: LABELLING: Country of origin and statement authenticating product as a legitimate Louis Vuitton product included on label.Faux suede, positioned inside product.
- 14. Bibliography 1. Ray-Ban. (2011). Marketing (00253650), 18. 2. Shadow Stripe Pleated Hat. OlenaZylak. 2012. http://www.olenazylak.com/store/hats_women_fall_winter- Olena_Zylak.html#21 3. Matte Wet Legging. Guess. 2012. http://www.guess.ca/en/Catalog/View/Women/Bottoms/Pants%20_and_% 20Leggings/Matte%20Wet%20Leggings/W22B20I8L00 4. Speedy 30 Handbag. Louis Vuitton. 2012. http://www.louisvuitton.eu/front/#/eng_E1/Collections/Women/The- Iconic-Bags/products/Speedy-30-MONOGRAM-M41526 5. “Runway Recap: The Best Shoes From London Spring 2013.”Fashionologie. 2012. Retrieved from, http://www.fashionologie.com/Shoes-Spring-2013-London- Fashion-Week-24979235?page=0,0,55#55, on November 1, 2012. 6. Your Style Journey. “Must Have Handag!” Retrieved from, http://yourstylejourney.com/tag/speedy30/ on November 15, 2012.