Marketing Class PP2
- 1. Enterprise Rent-A-CarIn AustraliaA Marketing Research Presentation By: Five StarConsultants
- 2. IntroductionFounded by Jack Taylor in 1957Headquartered in St. Louis, Missouri Over 8,000 locationsMore than 700,000 vehicles Many awards and recognitions
- 3. Enterprise Rent-A-CarEnterprise is known for its exceptionally low rates, neighborhood convenience and its outstanding service, including picking up local customers at no extra cost. The company’s business line has expanded and also includes Enterprise Fleet Management, Enterprise Car Sales, and Enterprise Commercial Truck Rentals. It is unparalleled in size, strength and stability. Enterprise has achieved a 20% growth rate of annual revenue over the past 25 years.Ranked number 18 on the Forbes Top 500 Private Companies in America. In addition, Enterprise has ranked highest in customer satisfaction among airport rentals in nine out of the past 10 years, according to J.D. Power and Associates Rental Car Satisfaction Study. Has offices located within fifteen miles of ninety percent of the U.S. population.
- 4. Australia
- 5. Australia-Great Barrier Reef: World’s Largest Coral Reef (2,000 Kilometers)-Total Land Mass: 7,617,930 Square KilometersNorthern TerritoryQueenslandWestern AustraliaSouth AutraliaNew South Wales-Mount Augustus: World’s Largest Monolith-Would Famous Sydney Opera HouseVictoria-Australian Outback: Includes Alice Springs & Kings CanyonTasmania
- 7. Currency: Australian Dollar ($A or A$, AU$ or $AU, AUD)GDP per Capita - $38,100 (2008 est.)Australia has grown at an average annual rate of 3.6% for over 15 years.The service sector of the economy, including tourism, education and financial services, constitutes 69% of GDP.Australia’s EconomyUnemployment Rate of 4.6%The Australian economy could fall into recession in 2009 after 17 years of growth, according to the IMF.10% Goods and Services Tax
- 8. Working Practices in Australia- In the corporate world, conservative suits are standard. Women wear skirted suits or suits with pants, ensembles, or skirts with blouses, or dresses and jackets. - Meetings start on time. If you are going to be late you should let your Associates know.- Australians are relaxed and informal and will be on a first-name basis very quickly.-Australia is second only to the United States in the number of women who are directors on large company boards.
- 10. DistributionMust be direct and cost effective! Who helps Enterprise?Travelocity renewed its alliance with Enterprise with a new multi-year agreement. The relationship will allow Travelocity to maintain its role as a preferred online distribution partner of the car rental company’s product and service.Customers will receive : 1.Special promotional offers 2.Instant confirmation at the time of reservation 3.Dedicated customer service to handle member issues 4.Access to all Enterprise locations around the globe
- 11. Enterprise Rent-A-Car S.W.O.T. Analysis
- 12. CompetitionDrive Away Rental was created in 1988.Currently Australia’s foremost rental service.Offer fully equipped motorhomes.Excellent brand recognition.
- 14. Final Analysis & ConclusionShould Enterprise Rent-a-Car enter the Australian Market?YES- because it would be a great success and generate huge profit They already have a well-established nameGreat customer satisfactionWith information technology growing day to day, Enterprise is a perfect match for this economy!Cost EfficientProductiveReliable
- 15. This Presentation Has Been Brought To You By:Brittany NickersonJason NoelFive StarConsultantsMargarita KeyserMark Mears