Entre project final
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The document outlines an entrepreneur project for an online grocery store called DELVE Online Shopping. It acknowledges those who supported and inspired the project. The business summary explains that the project aims to start an online grocery business to address the market gap and lack of online shopping knowledge in Multan, Pakistan. The business plan provides details on the company and product description, target markets, penetration strategy, organization structure, marketing plan, development plan, risks, product offerings, and founding team.
Entre project final
- 1. Entrepreneur Project DELVE Online Shopping ACKNOWLEDGEMENT We are thankful to Sir Fraz Inam for being source of motivation & inspiration. Above all to whom we cannot forget in our semester named Fraz Inam, who built such a gigantic passion to execute out plan till the accomplishment. We are also very thankful of our passionate teacher who always proved as best as other teachers in our entrepreneurship project. We are also thankful to them who were present with us in this project to be prepared till the final destination of this project. Through this subject we tasted a real flavor of the entrepreneurship that up to which limit it has been extremely worth full for us now in a present innovational universe. Today it has been a need of one country to pass under such idea & plan. Business Summary We are going to start our business of online grocery store which is online shopping because there is an opportunity and a market gap. Population of Multan is round about 6 million and maximum people are not known about online shopping .Our main focus is to provide knowledge and information about online shopping. We will follow the penetration strategy. In our idea we tried our best to show you entire things that have been very much necessary for the people. Our target market is provide service of home customer. Business plan Company & Product Description Marketing Plan Operation Plan Development Plan Critical Risk Offerings Team Customer/Target Markets In the customer we have settled some target markets on which will have to start out business at the prior stage. Following are included in our target markets. Home customer
- 2. Offices These will be our main target markets through we will make our gains for further process by catching a lot of revenue. All around the Multan these markets will be our main target to achieve. Our business is like distribution channels. Penetration Strategy Low Price High Quality Company &Product Description Company: Our company is of online Grocery store. So it is cleared to you that our products will be supplied to our target markets that are above has been mentioned. Product Description: Our main purpose of business to provide services from home coustomer like food vegetables, fruits and grocery thing. Organization Plan Owner with the passage of time when our business will be successful then we will hire different managers. Managers Marketing Manager (Mubashir Nadeem) A & Finance Manager (Ali Zohaib) IT Manager (Muhammad Islam) HR Manager (Hafiz Rehan) Sales Manager (Ansar Ijaz) Marketing Plan The entrepreneur must have effective PR & marketing skills. These marketing skills should enable the entrepreneur to carryout business development activities to target potential customers and also to maintain existing client base. Four P’s of our business are following Product Food & Grocery
- 3. Health & Beauty Electronics Private Brands Advance Booking Services Price Price vary to nature of products. Place Intensive place is our strategy of place. We will set our office for distribution where the demand of this product will also be very high. Where the people may wander in a great quantity because by doing this we will not need to advertize our product by investing more money on the publicity in the market. This is the main things that we will have to set by thinking a lot. If once we able to decide a good place then it will quite sure our success. Promotion To promote our product we will use the push strategy that will be useful for us to execute. In the start we have to produce our goodwill in the Market. A sudden push in the market will help to capture a lot of customers and we will be a good one to make our name on the word mouth of each person that is quested to use a good quality product at reasonable price. Development Plan In the development plan we have to focus on the most important points through a good boost will come for us to have a strong grip on the development. In the development some necessary points we are going to discuss. Market Segmentation will be our concern to achieve. It we arrange some market segmentation to get maximum know and how about the market then it is quite sure we will soon in a position to understand that what kind of our primary target market that will be bless us not heavy surplus but breakeven point obviously. This will be enough for us to take good skills for further proceedings. A. Medium Sized companies will be our main focus through a good chance will be there to more customers to loyal. B. Professional firms will be a good portion to be attacked to spread out product to them to enjoy a good development.
- 4. Our intended markets are increasingly growing towards recognizing the difference between poor quality business consultancy service and that of high quality. This development is an important trend for us as it represents our target market, and hence opportunity. We now are having an increasing number of people who appreciate quality information and the importance of having comprehensive and concise market and business plans. Critical Risk Purchasing Background Experience Marketing Skill Strong Sub-distributor Skilled & Experienced Manpower Evaluate Weakness of the business New technologies Offering (Chili & Turmeric) Two types of offering we contain in our distribution named Chili & Turmeric powder. In which we discounted in our offerings as well as with the best quality too. We selected these two products because we have seen a big gap in this business that the people all around the Multan city are not getting now a day. Team We are total 5 team member through this plan has been conducted successfully. All the teams’ member did his best to show this plan in a best manner. This group was consistent 5 boys. Let have a well awareness from each member. Rehan Khan: HR Manager Mubashir Nadeem: Marketing Manager Ansar Ijaz: Sales Manager Ali Zohaib: Finance Manager Head of R & D Muhammad Islam: IT Manager
- 5. Financial plan: Imcome statement 2014 2015 Revenue Sale of goods 90,60,808 96,36,537 Total income 90,60,808 96,36,537 Expenses from Continuing Operations Employee expenses 11,52,000 11,71,200 Supplies and services 50,635 55,442 Other expenses 20,230 22,515 Total expenses 12,22,865 12,49,157 Operating income 78,37,943 83,87,362 Balance sheet: 2014 2015 Current Assets Fixed Assets 3,60,200 4,54,155 Cash 16,90,023 20,06,112 Total Current Assets 20,50,223 24,60,267 Non-Current Assets Property 10,10,000 11,50,440
- 6. Total Assets 30,60,223 36,10,707 Current Liabilities Payables 15,00,040 16,06,000 Other financial liabilities - - Accrued employee benefits 96,400 105,603 TotalCurrent Liabilities 15,96,440 17,11,603 NON-CURRENT LIABILITIES Other financial liabilities - - Total Liabilities 15,96,440 17,11,603 Net Assets 14,63,783 18,99,104 Equity Contributed equity 10,09,510 13,06,980 Asset revaluation surplus 2,54,220 3,90,144 Accumulated surplus 2,00,053 2,01,980 Total Equity 14,63,783 18,99,104