EPC final project
- 1. EFFECTIVE PUBLIC COMMUNICATION OLD SCHOOL CAFÉ vs. MODERN CAFÉ
- 2. CHEONG FOH CAFÉ vs. GEOGRAPHER CAFÉ
- 3. CHEONG FOH CAFÉ Founded: 1954 by Mr. Chong York Lee Address: 1, Lorong Gopeng, 41400 Klang, Malaysia. Number of employees: 10 Number of customers: 500- 600/daily Customer range: From young adults to loyal old customers
- 4. GEOGRAPHER CAFÉ Founded: August 1999 by Peter and his friends Address: 83, Jalan Hang Jebat, 75200 Melaka, Malaysia. Number of employees: 15 Number of customers: 500- 600/daily Customer range: Tourist
- 6. ANOTHER FAMOUS CAFÉ IN KLANG COMPETITORS
- 7. (1) Pricing (2) Advertisement (3) Variety of Dishes (4) Quality of Food (5) Quality of Service (6) Atmosphere STRATEGIES
- 8. OBSTACLE AND CHALLENGES “Armed with passion, determination, hard work, good training (and most importantly a good team of staff), you'll have no problem in the industry.”
- 9. •Established 60 years ago •Family business •Surrounded by cafés and bistro NATURE OF BUSINESS
- 10. TEH C SPECIAL COFFEE
- 11. TOAST HALF- BOILED EGG
- 12. COFFEE POWDER HOMEMADE KAYA
- 13. GEOGRAPHER CAFÉ
- 15. (1) Advertisement (2) Variety of Dishes (3) Quality of Food (4) Quality of Service (5) Atmosphere STRATEGIES
- 16. OBSTACLE AND CHALLENGES "Treat your customers how you'd like to be treated as a customer yourself. If you won't drink this drink you just made, don't ever serve it to your customers. Same goes for food." - Kristine Tang, manager of Geographer café
- 17. •Surrounded by cafés and bistro •Very outstanding due to its historical background and their good principle •Serves healthy food NATURE OF BUSINESS
- 18. TOM YAM COCONUT SOUP SWEE SOUR CHICKEN
- 19. CORONA EXTRA COFFEE PLUM JUICE
- 20. CHEONG FOH CAFÉ
- 21. CHEONG FOH CAFÉ- FUTURE PLAN ? COMING SOON C U LATTE HEADQUATER BRANCH
- 22. EXPANSION OF CHEONG FOH CAFÉ ECONOMY RICE FACTORY PRODUCTION
- 23. SUSTAIN GOOD RELATIONSHIP PARTNER NETWORK
- 24. GEOGRAPHER CAFÉ
- 25. GEOGRAPHER CAFÉ- FUTURE PLAN EMPLOYEE TRAINING BUSINESS MODEL (ADVERTISEMENT & etc.)
- 26. EXPANSION OF GEOGRAPHER CAFÉ LOCATE ANOTHER NEW BRANCH SOCIAL MEDIA
- 27. SUSTAIN MARKET RESEARCH Are the competitors making better products? Market in good response on products? FEEDBACK FROM CUSTOMERS