Episerver Ascend '17 | How to focus your digital strategy on UX
- 1. Episerver
- 2. Episerver LAB: How to focus your digital strategy on UX JACOB KHAN › EPISERVER JARED WOODEN › MIRUM
- 3. Episerver • MIRUM AGENCY • Global marketing agency with 46 offices in 20 countries • 2016 Gartner Magic Quadrant Visionary • Primarily focused on business transformation, experience design, and commerce activation • MAZDA NORTH AMERICA • Global automotive manufacturer headquartered in Japan/Irvine, CA. • Transitioning from economy to premium brand • Recently migrated to Episerver as their global CMS solution Who We Are
- 4. Episerver What is Digital Strategy Digital is the application of information and technology to raise human performance. Strategy is setting a direction, sequencing resources and making commitments. We use strategy to make the intersection of creativity and technology meaningful.
- 5. Episerver or, in one word… Enablement
- 6. Episerver Design and maintain a data-driven, modern digital platform that builds brand, improves service and sales loyalty, and positively serves customers at any stage of their relationship with Mazda. Strategic Vision
- 8. Episerver
- 11. Episerver Epi as a UX tool Component library made available as Blocks in Episerver. UX designs the content hierarchy and page structure directly in the CMS. Allows for multiple variations, so testing is a breeze.
- 12. Episerver In Episerver Terms Block: Flexible components and reusable content parts
- 13. Episerver In Episerver Terms Block: Flexible components and reusable content parts Content Area: Blocks are drag and dropped into content areas to build pages
- 14. Episerver In Episerver Terms Block: Flexible components and reusable content parts Content Area: Blocks are drag and dropped into Content Areas to build pages Display Option: Configurations for a specific instance of a Block to control the way it is presented on a page
- 15. Episerver Understand how a content editor at Mazda can leverage existing media/content parts to quickly and easily stand up a marketing landing page. Today’s Focus
- 16. Episerver Mazda wishes to create a landing page to support an upcoming new vehicle launch. The Challenge
- 17. Episerver Attract, engage and convert the end user through a visually appealing and informative design. The Goal
- 18. Episerver Head to the Demo URL mazda.demo.na.episerver.com/l abs
- 19. Episerver Follow the instructions on your screen, and create a new landing page for Mazda. Use existing media from the library to make your page unique and visually appealing. The Exercise
- 20. Episerver • With great flexibility comes great responsibility. Approval workflows and roles can be used to limit content editors accordingly. • With the employment of Display Options, blocks are extremely powerful and can be combined for a virtually unlimited number of variations. • Whenever possible, content should be built as HTML text in your blocks, avoid using copy in imagery as this has SEO and responsive design implications What We Learned
- 21. Episerver Contact Us Jacob Khan, Episerver jacob.khan@episerver.com Jared Wooden, Mirum Agency jared.wooden@mirumagency.com
- 22. Episerver