2
Most read
12
Most read
15
Most read
EPSILON OVERVIEW
Our Mission
  To help marketers create
  exceptional customer
  experiences that differentiate
  their brand, engage
  consumers’ and build loyalty.

  This is achieved through
  customer intelligence and
  data-driven multichannel
  marketing.




Page 2
Today’s Marketing Challenges


         CHALLENGES            SOLUTION           HOW CEM WORKS     RESULT



          3 primary challenges exist:




          Consumers are empowered     Numerous marketing      Speed of accessing &
              with information            channels           exchanging information




Page 3
Solution: Customer Experience Marketing


         CHALLENGES      SOLUTION      HOW CEM WORKS   RESULT



          Customer Experience Marketing (CEM) is an approach
          to deliver relevant customer interactions that
          anticipate and respond to the many ways consumers
          want to engage, shop and buy today.




Page 4
How CEM is accomplished


         CHALLENGES        SOLUTION       HOW CEM WORKS   RESULT



          We help marketers leverage both data and
          technology, resulting in 1:1 real-time interactions with
          your customers across all marketing channels.




Page 5
Driving Business Growth


         CHALLENGES         SOLUTION         HOW CEM WORKS   RESULT



          1:1 interactions help marketers gather information that
          customizes every touch point with the consumer. The result is
          targeted and measurable marketing campaigns.




Page 6
Why Partner with Epsilon?
    Epsilon offers the most comprehensive portfolio of services and
    solutions that drive your Customer Experience Marketing




Page 7
Why Partner with Epsilon?
    We have a long history of partnerships with global brands
                                                                                                               Unified
                                                                            New Install
                                                                                                             Multichannel
                                                                                                            Customer Data
                                                                                                            and Campaign
                                                                                                             Management


                                                                                                          GRAND CENTRAL



         1969       1970   1980   1997    2000       2002   2003   2005       2006        2007       2008      2009       2010



                                                                             AGILITY              MATADOR
          Founded
                                                                           Customer Data            Real Time         Word-Of-Mouth
                                         Real Time                        Integration (CDI)      Communications          Marketing
                                         Dynamic                          Solution Launch        Solution Launch
                                         Messaging                                                                    Solution Launch
                                          Solution
                                           Launch




Page 8
Why Partner with Epsilon?
    We’ve Invested Over $1 Billion To Be The Comprehensive Provider


       Epsilon acquired by            Epsilon acquired                Epsilon acquired              ICOM integrated             Epsilon acquired
          Alliance Data              Bigfoot Interactive               CPC Associates                 into Epsilon          Aspen Marketing Services




1969       Oct 2004      Sept 2005      Nov 2005           Apr 2006     Sept 2006        Feb 2007      Jan 2009       July 2010     June 2011



 Epsilon           Frequency Marketing, Inc.        Epsilon acquired                 Epsilon acquired           Epsilon acquired the
founded              integrated into Epsilon    DoubleClick Email Solutions               Abacus              Equifax Direct Marketing
                                                                                                                  Services Division




Page 9
Epsilon is Part of Alliance Data
    The Alliance Data family of companies delivers an unmatched breadth of
    loyalty and marketing solutions designed to help marketers raise their
    consumer IQs and drive business growth.




              Retail Services




Page 10
Epsilon’s Global Team



                     CINCINNATI          DUBLIN LONDON
               CHICAGO DETROIT
              ST. LOUIS    TORONTO                 DÜSSELDORF
            DENVER             BOSTON                                      BEIJING
                                             PARIS
                              NEW YORK                                                TOKYO
   SAN FRANCISCO           WASHINGTON DC                            SHANGHAI
                   DALLAS                                                    GUANGZHOU
                            ATLANTA
                                                                            HONG KONG
                                                                MUMBAI
                                                                     SINGAPORE


                                                                                     SYDNEY
                                                                                       MELBOURNE




Page 11
Epsilon Facts


                                                Manage over 1 Petabyte of
          1   40 year heritage              5   data across global data
                                                centers
          2   3500 worldwide associates
                                                Over 2000 global
                                            6   clients, including:
              $613 million in 2010 annual
          3   revenue, up over 19%              • 9 out of 10 Commercial Banks
                                                • 8 out of 10 Top Retailers
              Deliver over 40 billion
          4   permission-based emails           • The Top 10 Pharmaceutical
                                                  Companies
              annually




Page 12
Awards and Accolades
                                         Creative Awards
                                 100+       Earned by
          Direct Marketing/
     #2    CRM US Agency

                                          DMA Analytics
                                 2009    Challenge Winner
            Top US Agencies
     #3   From All Disciplines

                                        China ‘s ROI Festival
                                 2009      Digital Award
            Global Direct
     #6    Marketing/CRM
               Agency
                                        Most Innovative and
                                 2010     Strategic Email
                                         Marketing Service




Page 13
Forrester
    Consistent Leader in Forrester Database and Email Wave
    Reports



            EMAIL WAVE                        DATABASE WAVE

           Epsilon has been named Leader      Leader in database marketing
           in every Forrester Wave report     category in 2011 Forrester
           since inception in 2002. Epsilon   Wave report.
           is the only provider to be
           named Leader consistently in
           the last 5 reports.




Page 14
Industry Involvement in APAC




                 Vietnam Marketing
                     Association




Page 15
Selected Clients From Around The World



    “     The expertise and strategic guidance we
          receive from Epsilon are tremendous. The
          team is truly an extension of our
          marketing team, and their flawless
          execution enables KeyBank to achieve our

                                                      ”
          marketing goals year after year.
          Karen Haefling, Chief Marketing Officer at KeyBank




Page 16
Selected Clients in APAC
CONSUMERS/RETAIL




TRAVEL                      GOVERNMENT   NON-PROFIT




MEDIA




FINANCIAL




TECHNOLOGY
Client Testimonials

“   Epsilon’s email solution will further augment Domino’s powerful marketing engine and
    improve the customer experience. The improved personalisation of email communications
    offered by this customised platform will ultimately enable our customers to enjoy their favourite


                                                                                                 ”
    slice of pizza even more.

                                                                   Domino’s Pizza Enterprises Ltd
                                                                          Australia & New Zealand




“    The solutions provided by Epsilon will
     allow us to improve our data strategy
                                                       “    To provide a world-class customer
                                                            experience, we chose Epsilon for their
     through the use of more sophisticated                  best-of-class     email     marketing
     segmentation to drive dynamic content                  solutions that enable us to stay close
     personalisation. In addition, Epsilon’s                to our customers throughout the
     powerful tools for analytics combined                  relationship lifecycle and ensure that
     with the services of their Strategic                   we are providing the most relevant
                                                            information, optimised in a timely

                                                                                                    ”
     Consulting team will provide us much
     needed insight into the ongoing                        fashion as and when they want it.


                                            ”
     success of our marketing activities.                                             Jet Airways

                                      Lincraft
Start the Customer Experience
     Call    +61 2 9271 5454

     Email   aboyall@epsilon.com

     Visit   www.epsilon.com/apac
Epsilon Overview

More Related Content

PDF
Go To Market Strategy Example Ppt Presentation
PDF
Social media & public relations power point (ncfpd 2009)
PPTX
The Future of Content Marketing
PPTX
Social Media for Crisis Communications
PPTX
MKT capacitación: marketing digital 360
PDF
Social Media Strategy
PPTX
What is Public Relations?
PDF
Social Media Marketing Plan for Presentations
Go To Market Strategy Example Ppt Presentation
Social media & public relations power point (ncfpd 2009)
The Future of Content Marketing
Social Media for Crisis Communications
MKT capacitación: marketing digital 360
Social Media Strategy
What is Public Relations?
Social Media Marketing Plan for Presentations

What's hot (20)

PDF
Masculinity and Misogyny in the Digital Age
PDF
The successful analytics organization - Epsilon and Transamerica, LIMRA Data ...
PPT
Public Relations Campaign for Netflix
PDF
Hype agency deck
PPTX
Fitbit Go-To Market Plan
PDF
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
PPTX
Creating A Social Media Strategy
PPTX
Marketing analytics Topics
PPTX
Digital Marketing Strategy presentation for the KitKat brand
PPTX
Meet Ogilvy
PPT
Sol padis dec10-llp-2013
PDF
Social Media and Fake News, Brand Building and Start-ups
PPT
Ch_1 What is Public Relations?
PDF
Integrated GTM Strategy Case Study
PDF
Personal branding Process in 5 step
PDF
Brand Storytelling
PPT
Social media strategy for Education sector
PPTX
Publicity,Public relations,Personal Selling, IMC
PDF
IBM Go to Market Strategy
PPTX
Digital Marketing Measurement Framework - Martin Walsh
Masculinity and Misogyny in the Digital Age
The successful analytics organization - Epsilon and Transamerica, LIMRA Data ...
Public Relations Campaign for Netflix
Hype agency deck
Fitbit Go-To Market Plan
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Creating A Social Media Strategy
Marketing analytics Topics
Digital Marketing Strategy presentation for the KitKat brand
Meet Ogilvy
Sol padis dec10-llp-2013
Social Media and Fake News, Brand Building and Start-ups
Ch_1 What is Public Relations?
Integrated GTM Strategy Case Study
Personal branding Process in 5 step
Brand Storytelling
Social media strategy for Education sector
Publicity,Public relations,Personal Selling, IMC
IBM Go to Market Strategy
Digital Marketing Measurement Framework - Martin Walsh
Ad

Viewers also liked (20)

PPTX
Epsilon Presentation
PDF
Cómo crear modelos de negocios innovadores l na costa rica slideshare mayo 2012
PPTX
Epsilon Powerpoint
PPT
Capgemini Super Techies Show - The Epsilon Challenge
PDF
2010 Razorfish Outlook Report
PPT
South by Southwest Social Presentation
PDF
Brand & UX: Toward a New Interpretation
PPT
FoxyMoron Services
PPTX
Razorfish - Andrea Harrison on New Consumer Insights: Social Behavior
PPTX
Google analytics
PPTX
Media of the Moment
PPT
Meet The FoxyMOrons
PDF
Web 2.0 and the Enterprise: A Symbiotic Relationship
PPT
Epsilon Telecom
PPT
Bridging the Gap Between CIO and CMO
PPTX
FoxyMoron Tech Innovations
PDF
Avenue A | Razorfish Wiki Introduction
PDF
Isobar creds 2015
PDF
Stratum Consulting - Company Profile
PPTX
Razorfish - Shiv Singh on Social Influence Marketing
Epsilon Presentation
Cómo crear modelos de negocios innovadores l na costa rica slideshare mayo 2012
Epsilon Powerpoint
Capgemini Super Techies Show - The Epsilon Challenge
2010 Razorfish Outlook Report
South by Southwest Social Presentation
Brand & UX: Toward a New Interpretation
FoxyMoron Services
Razorfish - Andrea Harrison on New Consumer Insights: Social Behavior
Google analytics
Media of the Moment
Meet The FoxyMOrons
Web 2.0 and the Enterprise: A Symbiotic Relationship
Epsilon Telecom
Bridging the Gap Between CIO and CMO
FoxyMoron Tech Innovations
Avenue A | Razorfish Wiki Introduction
Isobar creds 2015
Stratum Consulting - Company Profile
Razorfish - Shiv Singh on Social Influence Marketing
Ad

Similar to Epsilon Overview (20)

PDF
Epsilon Credentials 2011
PDF
Mobile Commons - PluggedIn NYC011210
PDF
Mobile Marketing and Advertising
PPSX
Revolutionize with Mobile/Social! — 10 Strategies & 20 Cases
PDF
Rob Beecroft - Velti
PDF
The state of marketing 2012 ibm's global survey of marketers final
PDF
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...
PPT
Online Advertising Theatre; Removing the barriers: how developments in online...
PDF
Let the Data be your Guide - Marketing Analytics 1,2,3
PPT
Revolutionize with Mobile/Social! — 10 Strategies & 20 Cases
PPTX
Online Advertising Theatre; A New Generation in Customer Journey Analysis
PDF
Investor Day 2012: Canada
PPT
National retail federation yosi heber speech 1-15-13
PDF
Mig introduction
PDF
Mig Introduction Retail
PDF
IBM Hong Kong 2013 Strategy Briefing
PDF
Getting it Right in Mobile: How to Use Mobile to Build Relationships
PDF
Salesforce Essentials Calgary Keynote
PDF
Nextdoor's Credentials
PDF
Mad men to x men
Epsilon Credentials 2011
Mobile Commons - PluggedIn NYC011210
Mobile Marketing and Advertising
Revolutionize with Mobile/Social! — 10 Strategies & 20 Cases
Rob Beecroft - Velti
The state of marketing 2012 ibm's global survey of marketers final
Notes Version: Revolutionize Your Direct Marketing with SocialMobile! - 10 St...
Online Advertising Theatre; Removing the barriers: how developments in online...
Let the Data be your Guide - Marketing Analytics 1,2,3
Revolutionize with Mobile/Social! — 10 Strategies & 20 Cases
Online Advertising Theatre; A New Generation in Customer Journey Analysis
Investor Day 2012: Canada
National retail federation yosi heber speech 1-15-13
Mig introduction
Mig Introduction Retail
IBM Hong Kong 2013 Strategy Briefing
Getting it Right in Mobile: How to Use Mobile to Build Relationships
Salesforce Essentials Calgary Keynote
Nextdoor's Credentials
Mad men to x men

Epsilon Overview

  • 2. Our Mission To help marketers create exceptional customer experiences that differentiate their brand, engage consumers’ and build loyalty. This is achieved through customer intelligence and data-driven multichannel marketing. Page 2
  • 3. Today’s Marketing Challenges CHALLENGES SOLUTION HOW CEM WORKS RESULT 3 primary challenges exist: Consumers are empowered Numerous marketing Speed of accessing & with information channels exchanging information Page 3
  • 4. Solution: Customer Experience Marketing CHALLENGES SOLUTION HOW CEM WORKS RESULT Customer Experience Marketing (CEM) is an approach to deliver relevant customer interactions that anticipate and respond to the many ways consumers want to engage, shop and buy today. Page 4
  • 5. How CEM is accomplished CHALLENGES SOLUTION HOW CEM WORKS RESULT We help marketers leverage both data and technology, resulting in 1:1 real-time interactions with your customers across all marketing channels. Page 5
  • 6. Driving Business Growth CHALLENGES SOLUTION HOW CEM WORKS RESULT 1:1 interactions help marketers gather information that customizes every touch point with the consumer. The result is targeted and measurable marketing campaigns. Page 6
  • 7. Why Partner with Epsilon? Epsilon offers the most comprehensive portfolio of services and solutions that drive your Customer Experience Marketing Page 7
  • 8. Why Partner with Epsilon? We have a long history of partnerships with global brands Unified New Install Multichannel Customer Data and Campaign Management GRAND CENTRAL 1969 1970 1980 1997 2000 2002 2003 2005 2006 2007 2008 2009 2010 AGILITY MATADOR Founded Customer Data Real Time Word-Of-Mouth Real Time Integration (CDI) Communications Marketing Dynamic Solution Launch Solution Launch Messaging Solution Launch Solution Launch Page 8
  • 9. Why Partner with Epsilon? We’ve Invested Over $1 Billion To Be The Comprehensive Provider Epsilon acquired by Epsilon acquired Epsilon acquired ICOM integrated Epsilon acquired Alliance Data Bigfoot Interactive CPC Associates into Epsilon Aspen Marketing Services 1969 Oct 2004 Sept 2005 Nov 2005 Apr 2006 Sept 2006 Feb 2007 Jan 2009 July 2010 June 2011 Epsilon Frequency Marketing, Inc. Epsilon acquired Epsilon acquired Epsilon acquired the founded integrated into Epsilon DoubleClick Email Solutions Abacus Equifax Direct Marketing Services Division Page 9
  • 10. Epsilon is Part of Alliance Data The Alliance Data family of companies delivers an unmatched breadth of loyalty and marketing solutions designed to help marketers raise their consumer IQs and drive business growth. Retail Services Page 10
  • 11. Epsilon’s Global Team CINCINNATI DUBLIN LONDON CHICAGO DETROIT ST. LOUIS TORONTO DÜSSELDORF DENVER BOSTON BEIJING PARIS NEW YORK TOKYO SAN FRANCISCO WASHINGTON DC SHANGHAI DALLAS GUANGZHOU ATLANTA HONG KONG MUMBAI SINGAPORE SYDNEY MELBOURNE Page 11
  • 12. Epsilon Facts Manage over 1 Petabyte of 1 40 year heritage 5 data across global data centers 2 3500 worldwide associates Over 2000 global 6 clients, including: $613 million in 2010 annual 3 revenue, up over 19% • 9 out of 10 Commercial Banks • 8 out of 10 Top Retailers Deliver over 40 billion 4 permission-based emails • The Top 10 Pharmaceutical Companies annually Page 12
  • 13. Awards and Accolades Creative Awards 100+ Earned by Direct Marketing/ #2 CRM US Agency DMA Analytics 2009 Challenge Winner Top US Agencies #3 From All Disciplines China ‘s ROI Festival 2009 Digital Award Global Direct #6 Marketing/CRM Agency Most Innovative and 2010 Strategic Email Marketing Service Page 13
  • 14. Forrester Consistent Leader in Forrester Database and Email Wave Reports EMAIL WAVE DATABASE WAVE Epsilon has been named Leader Leader in database marketing in every Forrester Wave report category in 2011 Forrester since inception in 2002. Epsilon Wave report. is the only provider to be named Leader consistently in the last 5 reports. Page 14
  • 15. Industry Involvement in APAC Vietnam Marketing Association Page 15
  • 16. Selected Clients From Around The World “ The expertise and strategic guidance we receive from Epsilon are tremendous. The team is truly an extension of our marketing team, and their flawless execution enables KeyBank to achieve our ” marketing goals year after year. Karen Haefling, Chief Marketing Officer at KeyBank Page 16
  • 17. Selected Clients in APAC CONSUMERS/RETAIL TRAVEL GOVERNMENT NON-PROFIT MEDIA FINANCIAL TECHNOLOGY
  • 18. Client Testimonials “ Epsilon’s email solution will further augment Domino’s powerful marketing engine and improve the customer experience. The improved personalisation of email communications offered by this customised platform will ultimately enable our customers to enjoy their favourite ” slice of pizza even more. Domino’s Pizza Enterprises Ltd Australia & New Zealand “ The solutions provided by Epsilon will allow us to improve our data strategy “ To provide a world-class customer experience, we chose Epsilon for their through the use of more sophisticated best-of-class email marketing segmentation to drive dynamic content solutions that enable us to stay close personalisation. In addition, Epsilon’s to our customers throughout the powerful tools for analytics combined relationship lifecycle and ensure that with the services of their Strategic we are providing the most relevant information, optimised in a timely ” Consulting team will provide us much needed insight into the ongoing fashion as and when they want it. ” success of our marketing activities. Jet Airways Lincraft
  • 19. Start the Customer Experience Call +61 2 9271 5454 Email aboyall@epsilon.com Visit www.epsilon.com/apac

Editor's Notes

  • #9: Grand Central (sometimes also known as DMP, Distributed Marketing Platform) is an Epsilon proprietary Multi-Channel Campaign Management Tool. Grand Central is a Real-time Consumer Data Management product, as well provides Data Model and Data Management Services. Through Grand Central, corporate marketing can support local marketing, field sales and partners to create, store, localise, manage, distribute and measure marketing communications across all marketing channels.Agility – Epsilon proprietary Customer Data Integration (CDI) solution. Agility provides you a current, accurate and complete view of your customer across marketing channels to enhance strategies and increase return on investment. Agility is an easy-to-use, real time solution that ensures marketing data is viable and accurate and can effectively generate strong returns across all marketing programs. Agility solution combines traditional hygiene components and works in conjunction with Epsilon’s broader multichannel solution set creates a real time environment for the management of data, allowing synchronization of the cadence of email, print mail.Matador – Epsilon proprietary real time multichannel messaging solution that provides marketers the efficacy to deliver targeted personalised message to individual customers in real time across channels.Sonar – is a customer experience enabler. This dynamic customer communications solution that delivers dynamic, targeted and real-time messages on multiple consumer interfaces, creating an integrated and personalised experience for each individual customer.i-influencer is a large scale impactful Word-Of-Mouth marketing program provided by ICOM, a division of Epsilon Targeting. It leverages the power of influencers to deliver measurable results for brands.i-influencer solution defines influencer by their“talkability”factor (i.e. the higher than average behavior of talking and recommending products and services to others). This program finds you those highly influential consumers, reach them, engage them and motivate them to become your brand ambassadors.
  • #11: Alliance Data Reports Record Full-Year 2010 Results Revenue Increases 11 Percent to $2.8 billion EPS Increases 40 Percent Core EPS Increases 14 Percent to $5.86 Summary (in millions)2010Revenue$2,791Income from continuing operations $196Net income$194Adjusted EBITDA$8232009Revenue$1,964Income from continuing operations$177Net income$144Adjusted EBITDA$590 Segment-wise, in Q4 2010 marketing segment Epsilon rose 21 percent to $179.6 million and Canadian loyalty marketing services LoyaltyOne grew about 7 percent to $223.9 million.Feb 1 (Reuters) - Alliance Data Systems Corp (ADS.N) forecast a higher first-quarter profit and said it expects marketing unit Epsilon to continue posting robust growth in 2011, helped by a strong backlog.The Epsilon segment will continue to have mid-teens growth in 2011 and will deliver the strongest growth over the next few years, the company said in a conference call. Its private label business, which was the biggest contributor to the company's overall growth in the fourth quarter by nearly doubling its revenue, is expected to post high single-digit growth in 2011. Dallas-based Alliance Data's shares closed at $72.26 on Tuesday, Feb 1st 2011 on the New York Stock Exchange.
  • #12: Updated 2011.04.15
  • #13: 2009 annual revenue: $514M 2300 ww associates2010 annual revenue: $613M 2700 ww associates (3500 associates after acquisition of Aspen)
  • #19: Updated 2011.04.15