Erik Torenberg: How to Launch, Grow, and Scale Your Event Strategy

The document provides guidance on launching and growing an event strategy in three phases. Phase one is to start small with local events like weekly brunches of 25-30 people to build relationships. Phase two is to invite more people to bigger events like happy hours in cities like Los Angeles and New York. Phase three is to scale the events to more cities by making it easy for hosts, providing incentives, publicly recognizing hosts, and spreading awareness through pictures and local partnerships. The overarching message is that growing a successful event strategy is all about building relationships.