Esa2013 intro
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ES&A is a boutique business resource agency focused on providing global solutions tailored to small businesses aiming to expand into new markets, particularly in green technology and product development. With expertise across various industries, the agency offers a wide range of services, including business plans, marketing strategies, and product design and sourcing, enhancing clients' paths to success. Their commitment to sustainability is exemplified through initiatives like the eco-print facts label, which aims to provide transparency in environmental impact for consumers.
Esa2013 intro
- 1. Introduction Green Technology Product Development Global Distribution Global Marketing ES&A - 2013 1
- 2. A new era in business has arrived. The aftermath of the global meltdown has left few companies standing, a work force searching for new opportunities, and small business has become a global business. Companies need global solutions at a local level. Allow us to make your path to success easier to navigate, open your products to new markets, and grow your brand. ES&A - 2013 2
- 3. Introduction: 4 : The Agency 5 : Clients 6 Services Menu: 7 : Business Plans 8 : Presentations 9 : Asia Market Entrance 10 Table of : Product Design : Sourcing 11 12 Contents : Marketing 14 : Creative Content 15 : The Brand Bridge 16 : Marketing Menu 17 : In Green 18 : Truth in the Label 19 :Eco-Tech 20 :Bamboo R+D 21 Eric Stevens 22 &Associates 24 Contact: 26 ES&A - 2013 3
- 4. Introduction - What is a Boutique Business Resource Agency Couldn‘t tell you. We made it up. ? Much like the large companies and entrepreneurs we work with, we found ourselves without a seat in conventional labeling and were forced to create new concepts, new terms, and new ways of thinking. We can tell you what it means to us. Through over 100 years of collective professional experience we have often come upon the need for someone to advise us, to explore our new ideas, test feasibilities and take on those tasks which took us away from what we are good at. We fulfill this need for our clients. After all, business should be a buffet. One should have the option to ‗unbundle‘; to pay only for those services that are needed. For your needs are as diverse as the products/services that made your company a success. ESA is a highly organized group of creative professionals, united and driven by our need to see this country great again. This will happen one business at a time. Small businesses with global ideas, solutions that better our environment, and large companies that pave the way in new markets opening up opportunities for all. That‘s our story. Allow us to help you write yours. ES&A - 2013 4
- 5. The Agency Along the career path the lucky ones meet professionals so good at what they do, they are simply beyond reproach. As the diversity of one‘s career path widens, so does the net. Spanning over 7 countries and 10 industries our agency reflects the best talent out there. However, our talent is in real people. People whom have walked in your shoes, and believe in your ideas. Creative people devoted to your success, not the billing sheets. Global solutions at a local level. Solutions tailored to your needs and tangible results at prices you can afford. No ―stuffy‖ corporate suits or motivational coaches here. We know you are motivated. We know you will succeed. Allow us to make that path easier to navigate, open your products to new markets, and grow your brand. “ ” We won’t define your success ; just contribute to it. -Eric Stevens CEO ES&A - 2013 5
- 6. The Clients Fortune 500 Companies Honeywell Everlast American Express Intel International Navistar Comade Walmart HP Fiskars Hubbell Waterloo Sears Government NHTSA DOT U.S. Commercial Government of Laos Service U.S. Embassy Embassy of Vietnam HCMC People‘s Government of Committee Cambodia Da Nang Committee Phu Mi Hung Shenzen Trade Bureau MDA Singapore Committee Retailers Costco Zellers BJ‘s Wholesale GI Joes HSN Home Canadian Tire Dist. Marimond Performance Products Improvements Warren Distribution Skymall Seventh Ave. California Car Cover Co. Financial Institutions Thang Long Securities Asian Development World Bank Dragon Capital Bank Entertainment One Race Films Giant Tigon Studios Liberty Media Chris Rock Eddie Murphy Velvet Octopus Hand Picked Films Start Up Companies GLOBAL HOM Lei Boo Gravana Tuning Citibloks ES&A - 2013 6
- 7. The Services Menu Appetizers Product Design Sourcing Business Plans Supply Chain Packaging Design Proposals Offshore Factory Setup Representative Office Marketing Collateral Setup Entrees Marketing Custom Content Eco Print Label Asia Market Entrance U.S. Retailer Sales Licensing Public Relations Strategic Alliances Government Liaison Desserts Commercially Viable Brand Strategy Urban Marketing Content Music Product Asia Event Sponsorship Publishing Placement International Content Event Marketing Endorsement Reinforcement Substitutions accepted All items may be ordered a la carte. ES&A - 2013 7
- 8. Business Plans Whether you're just starting out, need funding or want to monitor the health of your business, creating a business plan is your first step. Business plans tend to have a lot of elements in common, like cash flow projections and marketing plans. Many of them share certain objectives as well, such as raising money or persuading a partner to join the firm. However, business plans are not all the same any more than all businesses are. Depending on your business and what you intend to use your plan for, you may need a very different type of business plan from another entrepreneur. Plans differ widely in their length, their appearance, the detail of their contents, and the varying emphases they place on different aspects of the business. The reason that plan selection is so important is that it has a powerful effect on the overall impact of your plan. You want your plan to present you and your business in the best, most accurate light. There has to be a story written to show the transition of your business into other areas and how well the adaptation of new economies has met a need. That's true no matter what you intend to use your plan for, whether it's destined for presentation at a venture capital conference, or will never leave your own office or be seen outside internal strategy sessions.. ES&A - 2013 8
- 9. Presentations In the business world of high stakes presentations when selling products and services, presentations have increased value over companies who rely on phone calls and emails. Clarity starts with determining where my audience is at the onset of delivering this message and where we want them at the end of the presentation delivery. Once our mind shifts from the presenting company to the audience, then and only then are we on the right path to clarifying the message. Our focus is the audience. Anybody can list their company services in a sales presentation. What takes real work is to tell a story. Invariably when telling a story you have to educate the audience. ―Once upon a time, in a land far, far away, there was a…etc‖ that famous line is the start of some education about the story setting. In the presentation world it‘s the same. Educate your audience about the industry you operate within. Usually this can be achieved with a small amount of research and verification, and yet provide tremendous ―wow‖ factor for the audience.. When we have landed the opportunity to present, especially in the sales environment, often we realize that our pitch deck is inadequate. The best presentations leave the audience wanting more. “More‖ entails engagement and discussion because what was offered appears to be interesting to the audience, to have struck a chord. ESA knows those chords. Its about flow, it‘s about telling your story, it‘s about engaging your audience whether it be as an email attachment or face to face presentation. We create the message, you create the opportunity. We’ve designed the following types of presentations that have won awards and accolades among our audiences: Product Pitch Decks Investor Presentations Service Pitch Decks Country Reports Government Presentations Proposals ES&A - 2013 9
- 10. Asia Market ESA‘s expertise lies in market entry strategy development and execution, partnership management, sales stimulation and people emulation. We use our network to present you the necessary partners to achieve a rapid and sustainable market penetration in the Asia- Pacific region with: Direct promotion: toward Key Opinion Leaders and Key Accounts; Sales channels development and management: Distributors and OEM partners; Operations supports: logistic platform, aftersales services, sales and technical documentation, media planning and execution. Brand music product placement Independent movie product placement We intensely manage these partnerships and provide you with timely information. As we develop your business in the region, we provide your company with the market intelligence, contacts details, field reports and revenue forecasts you need to prepare the direct implementation of your teams when the volume of business makes it relevant to do so. ES&A - 2013 10
- 11. Emerging Markets Emerging markets are different. As hard as it can be to succeed in business in a home environment in which laws, rules, and procedures are transparent and relatively easy to understand, it can be much harder in unfamiliar environments that have different cultural assumptions and very different ways of doing business. Although each country or region is different, emerging and developing countries have many things in common that lend themselves to a common approach. These often include: excessive and complicated regulations a large informal sector lack of information on laws and regulations lack of credit and market information inadequate physical and financial infrastructure trade barriers and fragmented regional markets corruption These problems can appear daunting, but the rewards can be great for companies that can devise strategies to cope with them. ESA has proven techniques and vast experience gathering and analyzing essential information in these markets and designing and implementing practical solutions to the challenges that potential US businesses face. ESA Specializes in: Foreign country studies including market, labor, economic indicators, and legal analysis. Government liaison – tax and licensing negotiations Production and supply chain including factory ramp up, licensing and university labor agreements. Retail market entrance Travel and Visa Services Outsourcing ES&A - 2013 11
- 12. Product Design Whether you have a napkin sketch or a complete product directive, ESA gives your idea a nice polish while paying attention to market and manufacturing realities. At ESA, we believe good design has universal appeal. When a product is designed well, it will attract more buyers. An investment in good design is a good investment. Done right, your ROI is immediately felt. Whether it's injection molding in China or precision turn part assemblies– with retail packaging to go with it, ESA can help you put a comprehensive launch program together. With over 20+ years experience in creating and manufacturing winning products, we have the knowledge, expertise and connections to bring together the right mix of manufacturing capabilities to get your product launched. There are many factors to designing a market ready product that goes far beyond aesthetics, these factors are just as important as how a product looks. Here is a short list. Tooling/Molds Materials/Sustainability Packaging sizes for shipping GSV Audits Customs classification for duty. Master pack carton considerations Point of sale packaging and configurations ESA can assist your company regardless of its size. From the entrepreneur to the Fortune 500 companies. ESA has the solutions that will fit your needs including: Injection molding in the US, Russia and Asia Asian parts/ product sourcing Blister, clamshell, folding box and make-ready packaging Order fulfillment and distribution resources From apparel to wood products and injection molding to screw machine parts to turnkey assembly, ESA helps you get into production. ES&A - 2013 12
- 13. Product Sourcing To serve as a true partner, ESA offers a range of services to help solve any needs your company has in regards to sourcing. Whether assisting you with your designs, reviewing your bill of materials, or transitioning your product from prototype to production, we can support all your manufacturing needs. ESA‘s focus is always on meeting customer expectations for high quality, on-time delivery, and fair pricing. While Asia is the leader in quality, low-cost manufacturing, taking advantage of Asian manufacturing can be nearly impossible due to language, distance and cultural barriers. However, ESA has the specialized experience, offices, and manufacturing base to bring you all the advantages of Asian manufacturing, at the lowest possible price. Simply let us know what you want, and we will manufacture and deliver it to your doorstep. It could not be easier. Everything is done for you from the time you order until the time your product arrives at your door from the factory. We put the best manufacturing sourcing and factories in the world into the palm of your hand. Our Guarantee ESA works with each factory we venture with on the following: All applicable certifications are current and being adhered to. Including.. ISO TS QS CE | UL Working conditions Worker age Equipment Manufacturing process improvement Price points Pre delivery quality inspections with ESA inspectors. ESA guarantees on time delivery and quality in your final product. ES&A - 2013 13
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- 15. Creative Content Regardless of your market, as an early-stage business you need a strategic marketing foundation and an effective, sustainable approach to communications. For many entrepreneurs, the temptation to try to do it all is very strong. We know this for two reasons. One, many of our clients are entrepreneurs. Two, we started our own business in 2001 after more than 50 collective years working for other people—and realizing there was a better way of doing things. One size does NOT fit all. At ESA, a creative group of professionals make use of unique, affordable approaches to spreading your message. Buying ad time, print ads, or setting up Twitter accounts has been one way, and we are not dismissing them. We find it easier to get noticed when integrated with a more bold multi-cultural marketing approach. After all, it‘s a big world out there. Why limit your products‘ potential? ESA offers the following marketing services: Creative content: Video, music, and news related. Music video product placement Feature film product placement Endorsement reinforcement Asia market creative content Emerging market entrance International event management International sponsorship opportunities Co promotions Promotional materials Media targeted solutions ES&A - 2013 15
- 16. The Brand Bridge Reinforcing an endorsement deal exists at the intersection of image and entertainment – the music driving the message. Picture your favorite celebrity wearing endorsed gear entering a crowded arena as the fans start singing along to his walk on song. The celebrity hook is born. The gear is an organic ingredient. The song conveys the message long after the event ends. An opportunity to navigate the gap that exists between corporate America and the lucrative youth market exists today. There is a growing influence of and overlap between consumer products and entertainment. Brands advertisers should consider maximizing their exposure by encouraging and/or arranging for product-placed songs be aired as part of an integrated campaign. ESA uses the most notable and talented industry professionals to create a custom tailored message to the celebrity and product audience via words and music creating a fusion. The next level of integrated marketing. As the global reach of urban music spreads, so do the opportunities. That song about Jeff Gordon, Nike’s and a Chevrolet just morphed into an advertising vehicle in China.. Same rhythm; different icons as Chinese brands are integrated into the music. Our relationships include: Universal Music ASCAP/BMI/SESAC Aftermath Records Various Independent Labels Sony/Warner Music Group Flavor Unit/ Queen Latifah Inc. Queen Latifah Dr. Dre Snoop Dogg The Game OutKast Brisco King T Shaquille O’Neal Dj Quik Neyo Tupac Shakur Estate Naughty By Nature Creating Corporate Fusion ES&A - 2013 16
- 17. Marketing Menu THE BRAND BRIDGE SERVICES Publishing A&R Catalog Management Song Placement Clearances Artist Management Marketing Custom Content Custom Soundtrack Endorsement Music Product Music Video Placement Reinforcement Placement Event Marketing Film/TV Production Publishing Commercially Viable Brand Strategy Urban Marketing Content Music Product Asia Event Sponsorship Placement ES&A - 2013 17
- 18. In Green Eric‘s love for Bamboo: ESA is involved in developing new production processes and uses for bamboo and is regarded as a leader in developing a bamboo industry in the United States. He is currently working on Bamboo composites, housing, bio fuel energy, and consumer products. Recent activities include development of the Lei-boo brand focusing on low cost bamboo products, bio mass energy, and low-cost, as well as easily assembled bamboo prefabricated housing via Global Hom. A proponent for a cleaner and greener world, Eric joined the advisory board of Self Assembly International Group working on the evolution of an electric vehicle produced for low income populations worldwide. Recent efforts involve manufacturing expansion of the WoW car line to West Bengal, India bringing with it the ―Autonomous Assembly Plant‖ utilizing local sourcing, and low impact manufacturing in an unprecedented model of shared prosperity with the local population through environment, education and employment. The U.S. currently has a tremendous imbalance of trade even as we import over 50 million dollars a year worth of bamboo shoots, poles and other products. We will begin the bamboo industry here and now through the acquisition of land already growing Bamboo, setup of a bamboo processing center, and the setup of a bamboo research and development center. We are, in reality, replicating projects we have worked on in Southeast Asia and moving what we have developed so far on U.S. soil. ESA is leading the way in Bamboo and Eco Technologies. ES&A - 2013 18
- 19. Truth in the Label The ESA label program sets a new international standard for the measurement of ―green‖ products by providing a complete itemization of the environmental impact of a manufacturer‘s process. ESA‘s Eco-Print Facts™ label exceeds the minimal reporting standards set by the current ―green certification‖ labels that simply certify a product as being ―green,‖ while offering no supporting information for consumers. We follow your supply chain across borders, inspecting your product life cycle, and reporting the measurements to your consumers. This creates a trust between your company and the consumer. Your product stands out from the competitors spending millions on marketing campaigns where it counts.. Point of Sale. The vehement reporting of the media, anxious to expose the harmful effects of ingredients used in certain quantities, demands a reference tool of transparency and ease of comprehension. The Eco-Print Facts™ label provides ingredient listings and quantities unprecedented in the marketplace. The two-fold strength of the label; the neutrality in reporting product facts - void of judgment or suggestion, instills consumer confidence, coupled with the labels powerful role of customer education at the pivotal moment of product-in-hand point-of-purchase, creates a bond of trust between consumer and ESA. It is this platform of consumer confidence that will motivate buyers to seek the Eco-Print Facts™ label each time they reach for a product on the shelf, further solidifying the labels role of influence of purchasing power for the consumer and allows accurate measurement of consumer demand for the manufacturers who carry the label. “ Sustainability is a particularly high priority for Consumer Markets organizations, as evidenced by the relatively high proportion that have adopted a sustainability reporting mechanism or strategy. It is a now a principal driver for ” greater visibility across the supply chain. -KPMG ―Product Sourcing in Asia Pacific‖ ES&A - 2013 19
- 20. Eco-Tech Autonomous Assembly Bamboo Composites The FIRST GREEN PEOPLE’S • EV! First Self sustaining factory. • Solar /Bio Mass Power matrix • Water Reclamation • Local sourcing: creates jobs and We have expanded their opportunities in expertise in the product agriculture. ( Bio fiber, design by applying the Bio Mass) usage of raw materials like bamboo fiber which is stronger as well as can be utilized in generating high end quality sustainable automotive bodies and panels. • Places batteries in the safest location • Provides optimum weight distribution for ideal/predictable handling • Allows for 5 passenger seating by not intruding into cabin space New Polymer Lithium Battery ES&A - 2013 20
- 21. Bamboo R+D Bio Mass Wood Pellets to the EU and Asia. Bio Char: filtration, bio oil, pharmaceuticals Bamboo R+D. (Bio Fuels, medicinal, building materials.) Bamboo fiber for apparel and paper industries. Wood for flooring paper and furniture industries. Bamboo shoots. (food) ES&A - 2013 21
- 22. Eric Stevens Eric Stevens has a wide range of experience in product manufacturing, green energy, entertainment, and emerging markets. Over the last 20 years in international business including both the public and private sectors; he has been regarded as a visionary leader in emerging markets, green technology investment, global product development, and green solutions. a result of his green initiatives and diverse background, Eric has As had the honor of becoming involved with Greendaq and subsequently The EcoCapitalist airing on CNBC World. He has also been interviewed by CNBC, CNN Money, Wall Street Journal, The Economist, Wealth Manager, and Reforma among others and spoken at conferences Eric has been responsible for the creation and success of the BumperBib, Fresh Saver Pet internationally. Bowl, Kewi, and other consumer products. He additionally managed outsourcing for fortune 500 companies: Everlast, Honeywell, Navistar, and Fiskars. His main responsibilities were the implementation and management of global expansion where he was charged in the operational efficiencies and profit for each center internationally. In the six months since the release of its original product, the BumperBib, the company's products were picked up by dozens of retail stores, including BJ's Wholesale, Canadian Tire, Costco/Costco.com and many others. Talks and market tests are underway with many more, such as NAPA Auto Parts, Home Depot and Fred Meyer. Prior to licensing the products sales were in excess of $17 million. A wide array of media outlets, totaling more than 22 million readers/viewers, including such heavyweights as CNN, Wall Street Journal, Chicago Tribune, People Magazine, Interval World, Dog Fancy, Sobre Ruedas, Newsday, Toronto Star, Globe & Mail, Dallas Morning News, KTLA-TV (Nation's second largest television superstation), AOL, Golf Today, and dozens of others, have raved about the company's products. Through ES & Associates, a boutique consultancy firm, he manages product development, business start-up, marketing and market entrance worldwide; Eric has had the pleasure of working with leaders in product manufacturing, entertainment, marketing, and green solutions industries. His clients include: Honeywell, Intel, Hubbell, Tigon Studios, Everlast, Navistar, Fiskars, Government of Vietnam, Laos, and Cambodia, Media Development Authority Singapore, and Thang Long Securities. ES&A - 2013 22
- 23. Companies : Mandalei Corporation mandaleiglobal.com : The Bamboo Group abambooproject.com In 2011, Eric Stevens founded Mandalei Corporation in dedication to the growth of green product technology and a new standard reporting system based on the five stages of a products lifecycle. Our subsidiary, Global Eco Initiatives is developing a ―nutritional facts‖ label affixed to products presenting the ―green‖ merits of that products construction, use, and recyclability. As a result the construction of an ―eco‖ database of an enormous magnitude. Stored are international ratings and source energies for the world‘s power plants, chemical compounds, and production systems. Eric‘s love for Bamboo: The Bamboo Group, a Mandalei Corporation subsidiary; is involved in developing new production processes and uses for bamboo and is regarded as a leader in developing a bamboo industry in the United States. He is currently working on Bamboo composites, housing, bio fuel energy, and consumer products. Recent activities include development of the Lei-boo brand focusing on low cost bamboo products, bio mass energy, and low-cost, as well as easily assembled bamboo prefabricated housing via Global Hom. A proponent for a cleaner and greener world, Eric joined the advisory board of Self Assembly International Group working on the evolution of an electric vehicle produced for low income populations worldwide. Recent efforts involve manufacturing expansion of the WoW car line to West Bengal, India bringing with it the ―Autonomous Assembly Plant‖ utilizing local sourcing, and low impact manufacturing in an unprecedented model of shared prosperity with the local population through environment, education and employment. Personally he resides in Los Angeles, CA and Ho Chi Minh City, Vietnam with his fiancée and 5 children awaiting their newest addition due in May 2013. A USMC Gulf War Veteran; his oldest son has just joined the USMC being the 4th generation to do so. ES&A - 2013 23
- 24. Charis Henry Ms. Henry‘s career spans over 20 years of progressive international experience in management consulting, business development, marketing and sales. Charis‗ Henry founded and serves as CEO of CIW2, Inc., and entertainment management consulting firm. Prior to CIW2, Ms. Henry served in various capacities in the entertainment industry for major productions including, Development and Production Director for Flavor Unit Films, West Coast Operations Manager for Queen Latifah Inc., Senior Director of Repertoire and Member Services at ASCAP. Ms. Henry‘s education, President of National Sales for P&W BMW, and Marketing Director for 310 Motoring. Ms. Henry‘s education includes a degree in Business Administration Management from Loyola Marymount University, Real Estate and Insurance certifications. Dori Shimoda Dori has an executive level career in the banking industry and is also the founder of Give Children a Choice. For Profit: EFT/ATM/POS payments, EFT networks, mortgage, mobile, prepaid, domestic/international, carbon credits. In 2002 Shimoda created Give Children A Choice, which has built 30 preschools in Lao villages. Equipped with clean water, private bathrooms, electricity, furniture, school supplies and trained, salaried teachers, the schools have been so successful that in 2005 the Laotian government declared preschool education a national education priority for the first time. Dori has an incredible ability to assess value chains, squeeze and transfer value between its stakeholders; to execute business plans in an entrepreneurial, leadership fashion. ES&A - 2013 24
- 25. & Associates Michael Gant Michael is the Founder/Owner of Gant & Associates, LLC. With over 25 years of varied business and leadership experience in non-profit and for- profit business, in various arenas, he is uniquely qualified to maximize the speed and efficiency of any number of unique business opportunities. Gant has served as Presidential Aide (University of Central Missouri), the NCAA, A.G. Edwards, The National Association of Basketball Coaches, and as Senior Project Director in an Economic Development capacity. The consummate relationship builder, he is poised to put the right relationships to work for Gant & Associates clients. He has also serves on a number of state and local not-for-profit boards, currently serving on the Board for Lawrence Township Boys‘ Basketball, The Damien Center, and Play Ball Indiana. He also currently volunteers as a coach for youth boys basketball in Lawrence Township. Quang Anh Quang Anh earned a Master‘s Degree with Ho Chi Minh University in Economics and Finance. Mr Quang Anh directed An Thai a successful real estate developer in Vietnam in addition to ES&A outsourcing activities. He is principally responsible for assisting in technical modeling, design work, feedstock analysis ,feasibility studies, preparing technical and market research studies. Quang Anh is fluent in both Vietnamese and English. Dennis Tsai Dennis Tsai earned a Master‘s Degree with Keller University in Economics and Business Management. Serving on 4 company advisory boards; Dennis' expertise in the manufacturing, investment and green industries has been directly responsible for their successes. An active environmentalist, Dennis works with INBAR to promote the use of bio mass power generation. He has brought over 35 rural communities electricity in China and continues to work with ES&A in the development of affordable Eco products. ES&A - 2013 25
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- 27. ESA has offices in 8 countries to provide ―boots on the ground‖ services to position your business for success. U.S. Vietnam China Laos Cambodia Belarus Brazil Thailand Visit us online: esandassociates.net Email: enquiries@esandassociates.net ES&A - 2013 27
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