The Chanel fragrance ad features a naked woman wrapped in pink flowers holding a large pink bottle of their Eau Tendre perfume. The ad's message is that wearing this fragrance will make women feel confident and comfortable. It aims to persuade women to buy the product by appealing to their needs for esteem, self-actualization, prominence, attention, and autonomy according to Maslow's hierarchy of needs and Jib Fowl's appeals. The ad stands out among women's magazines due to Chanel's prestige and the natural beauty depicted.