This document discusses ETL practices and opportunities for improving data integration processes. It presents ELT and RIT approaches to extract, load, and transform data in Hadoop/MPP systems for better performance and scalability. While data modeling is still important, the document questions how to balance normalization with ease of querying for analytics. Integration is noted as key to bringing value from distributed data sources, and challenges of unique identifiers and cross-referencing data are discussed. The document also emphasizes best practices like profiling, prototyping, deploying to sandboxes before production, and ensuring tools for performance monitoring, problem detection and education are in place.