Interactive Marketing
- 1. Interactive marketing Ankit Shrivastava—GMBA08A155 Aravindhan R--- Dinesh Goyal—GMBA08A Hardik Doshi---GMBA08A117
- 2. Agenda •Definition •Salient features •Competitive advantage •Strategies for success •IM in practice
- 3. “Interaction” is a two-way relationship Voluntary participation from the consumer Starts with interaction b/w Marketer and Prospective customer. Marketer seeks to develop a greater familiarity with the desires of the prospective customer incorporating in product development. fashion a website that appeals to the internet user
- 4. Push Model Pull Model Message is being The audience is enticed “pushed” from the ad and encouraged to experience and interact with the message. to the audience Online gaming, social Print Media / Television networking
- 5. How it works
- 9. Advantages
- 10. Vehicles used
- 11. Popularity of each vehicle Source: www.mckinseyquarterly.com
- 12. Global Perspective Source: www.mckinseyquarterly.com
- 13. Opinion of executives after making investment in interactive marketing? Industry wise investment in interactive marketing Source: www.mckinseyquarterly.com
- 14. Market Potential—corporate perspective Source: www.mckinseyquarterly.com
- 15. STRATEGIES FOR INTERACTIVE MARKETING Multimedia Opt in Personalization Tell a story Include an compelling offer Usability Effective ROI
- 18. www.forbes.com as on 01 Jan 2006 Source: http://www.archive.org/
- 19. www.forbes.com as on 11 Feb 2008
- 20. www.weather.com as on 12 Apr 2006 Source: http://www.archive.org/
- 21. www.weather.com as on 11 Feb 2008
- 22. www.automationdirect.com as on 11 Feb 2008
- 23. www.doubleclick.com as on 11 Feb 2008
- 24. www.CEOEXPRESS.com as on 11 Feb 2008
- 25. Some of the best interactive websites out there http://www.agencynet.com/ http://www.virginradiointernational.com/ http://chrysler.com http://honda.com