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A neW concept of pubLic administration based on citizen co-created mobile urban services
How to make money out of
co-creation and make it
sustainable
Main messages and outcomes of European Co-creation Workshop
(Bilbao) 21/09/2017
Pauli Misikangas, Leire Orue-Echevarria and Sara Sillaurren
Page
2WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Aim & Participants
• Theorical context of Co-Creation
• Panel Session: Co-Creation Approach
• Exploitation of results Panel Session
• Workshop summary
29/10/2017
Page
3WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
European Co-Creation Workshop: Who,
When, Where
Bilbao
21st September 2017
Page
4WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
European Co-Creation Workshop: Aim
29/10/2017
Bring together European projects that are
researching and innovating in co-creation methods
and tools, in order to foster collaboration
Share experiences
Special focus on Co-Creation approaches and
exploitation routes
Page
5WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Aim & Participants
• Theorical context of Co-Creation
• Panel Session: Co-Creation Approach
• Exploitation of results Panel Session
• Workshop summary
29/10/2017
Page
6WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Citizen
perspective
Enabler Barrier
Age Older people more likely to
engage
Age, depending on the service
Education Higher education, especially in
tech-related activities
when techno-elites restrict access
to co-creation to less educated
users
Ethnicity Build local communities Social groups with difficulties
Income Medium-high income Low
Gender Women No barriers found
Work status Unemployed and inactive No barriers found
Theoretical context: Factors
that influence co-creation
(*) Source: CITADEL D3.1 Initial scientific study of co-creation and citizens´ participation (2017)
Page
7WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Citizen
perspective
Enabler Barrier
Trust More likely to positively affect
outcomes in co-creation involvement
Tensions
Self-efficacy Confidence No barriers
Willingness Correlated positively with more co-
creation activities
A high level of willingness to
participate can result in the
misuse of resources.
Accidental outcomes
Sense of
satisfaction
Satisfaction with government
provision of information
Satisfaction with government
performance
Lack of
confidence
None Negative impact
Theoretical context: Factors
that influence co-creation
(*) Source: CITADEL D3.1 Initial scientific study of co-creation and citizens´ participation (2017)
Page
8WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
PA perspective Enabler Barrier
Efficiency gain Increase the level of efficiency
end up in bringing positive
results for co-creation
Tensions
Effectiveness
gain
Encouragement Encouragement
Democratic
values
Well received initiative PA actions aimed at
increasing democratic
participation
Theoretical context: Factors
that influence co-creation
(*) Source: CITADEL D3.1 Initial scientific study of co-creation and citizens´ participation (2017)
Page
9WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
• DART Model
interactivity
and
engagement
Inform about
the risks and
responsibilities
Offer
proper tools
Information
symmetry
(*) Source: CITADEL D3.3 Initial report on how to involve most effectively the private sector in public service co-
creation (2017)
Theoretical context: Business models
Page
10WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
• Collective Intelligence Genome
What is being
done?
Who is doing it? How is it being
done?
Why are they
doing it?
(*) Source: CITADEL D3.3 Initial report on how to involve most effectively the private sector in public service co-creation
(2017)
Theoretical context: Business models
Page
11WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Aim & Participants
• Theorical context of Co-Creation
• Panel Session: Co-Creation Approach
• Exploitation of results Panel Session
• Workshop summary
29/10/2017
Page
12WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Current challenges identified in co-creation
 Good approach
 It needs to be process-centric rather than platform-
centric
Difficult to implement in a sustainable manner
Delegation of responsibilities
Exploitation of generated value
Panel session: Co-Creation Approaches
Page
13WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
• Enablers of co-creation
• Clear good factors
• Stakeholders attitude (PA,
citizens, companies)
• Barriers for co-creation
• Clear bad factors
• What is the interest of
different stakeholders?
• Economic, social?
• Is it feasible, effective, and
sustainable?
• Who takes responsibility?
Strengths Weaknesses
Opportunities Threats
Panel session: Co-Creation Approaches
Page
14WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Panel session: Co-Creation Approaches
29/10/2017
• CO-CREATION: co-ideation + co-development
• Consumer-centric solutions
• Empowerment of citizens (involvement) 
from “say” to “do”
• Cost savings for Public Administrations
• Enables involvement of non-professionals, e.g.
citizens, developers and start-ups
• Often addresses simple problems
• Perception of risks by city officials
• Technology-driven
• Needs constant fuelling
• Business benefits unclear
• Rules of the game: obligations + benefits
• Dependence on Open Data
• Stakeholders empowered to transform &
show new skills
• New customers and innovators for SMEs and
Public Administrations
• Allows the change of processes, enhancing
Public Administrations systems
• Need of education about co-creation process
• Sustainability, maintenance and
support of co-created solutions
• Intellectual property of creations
• Loss of business opportunity
• Different situations for cities and citizens 
not ready for adoption
Strengths Weaknesses
Opportunities Threats
Page
15WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Objectives & Participants
• Theorical context of Co-Creation
• Co-Creation Methodologies Panel Session
• Panel session: Exploitation and Sustainability
• Workshop summary
29/10/2017
Page
16WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
• Co-creation project results MUST be exploited
• What does it take to exploit co-creation based
project results as a commercial product or
service?
EXPLOITATION POTENTIAL?
CHALLENGES IN EXPLOITING?
29/10/2017
Panel session: Exploitation and Sustainability
Page
17WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Panel session: Exploitation and Sustainability
Right time? Source of funding
to commercialize
/maintain?
What do investors
like or hate from
co-creation?
How to make it a
commercial success?
Key factors for
long-term
sustainability?
Challenges of
IPR in
co-created
assets?
Business benefits
of companies
participating in
co-creation?
Risks that
companies
have to
accept?
Public sector gain
from co-creation
efforts by the
private sector?
How can the
Public sector
encourage the
private sector?
Page
18WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Panel session: Exploitation and Sustainability
Exploitation potential
Long-term
sustainability
IPR clear from
the beginning
Need for Training
and education
One-time effort
to produce one
service
Retain participants
of co-creation
“First mover”
advantage
Maintenance.
Who takes
responsibility?
Different situations
in PAs of different
places
Page
19WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017
Panel session: Exploitation and Sustainability
Clear IPR
ownership
Maintenance &
sustainability
Challenges in Exploitation
Sell the Process,
Not the platform
Not one-size
-fits-all
Involvement of
SMEs from the
beginning
Personal data
management
Reluctance AcknowledgementAnalyse what is not
working in PA
processes
Page
20WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Index
• Objectives & Participants
• Theorical context of Co-Creation
• Co-Creation Methodologies Panel Session
• Panel session: Exploitation and Sustainability
• Workshop summary
29/10/2017
Page
21WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Workshop Summary
• Good response and participation
• Different projects goals around co-creation and
different project status
• Good experience to debate about the future and
posibilities of co-creation
29/10/2017
Citizens
Companies
P. Administration
A neW concept of pubLic administration based on citizen co-created mobile urban services
Thanks for
your
attention!!

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European co creation workshop summary

  • 1. A neW concept of pubLic administration based on citizen co-created mobile urban services How to make money out of co-creation and make it sustainable Main messages and outcomes of European Co-creation Workshop (Bilbao) 21/09/2017 Pauli Misikangas, Leire Orue-Echevarria and Sara Sillaurren
  • 2. Page 2WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services Index • Aim & Participants • Theorical context of Co-Creation • Panel Session: Co-Creation Approach • Exploitation of results Panel Session • Workshop summary 29/10/2017
  • 3. Page 3WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 European Co-Creation Workshop: Who, When, Where Bilbao 21st September 2017
  • 4. Page 4WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services European Co-Creation Workshop: Aim 29/10/2017 Bring together European projects that are researching and innovating in co-creation methods and tools, in order to foster collaboration Share experiences Special focus on Co-Creation approaches and exploitation routes
  • 5. Page 5WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services Index • Aim & Participants • Theorical context of Co-Creation • Panel Session: Co-Creation Approach • Exploitation of results Panel Session • Workshop summary 29/10/2017
  • 6. Page 6WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 Citizen perspective Enabler Barrier Age Older people more likely to engage Age, depending on the service Education Higher education, especially in tech-related activities when techno-elites restrict access to co-creation to less educated users Ethnicity Build local communities Social groups with difficulties Income Medium-high income Low Gender Women No barriers found Work status Unemployed and inactive No barriers found Theoretical context: Factors that influence co-creation (*) Source: CITADEL D3.1 Initial scientific study of co-creation and citizens´ participation (2017)
  • 7. Page 7WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 Citizen perspective Enabler Barrier Trust More likely to positively affect outcomes in co-creation involvement Tensions Self-efficacy Confidence No barriers Willingness Correlated positively with more co- creation activities A high level of willingness to participate can result in the misuse of resources. Accidental outcomes Sense of satisfaction Satisfaction with government provision of information Satisfaction with government performance Lack of confidence None Negative impact Theoretical context: Factors that influence co-creation (*) Source: CITADEL D3.1 Initial scientific study of co-creation and citizens´ participation (2017)
  • 8. Page 8WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 PA perspective Enabler Barrier Efficiency gain Increase the level of efficiency end up in bringing positive results for co-creation Tensions Effectiveness gain Encouragement Encouragement Democratic values Well received initiative PA actions aimed at increasing democratic participation Theoretical context: Factors that influence co-creation (*) Source: CITADEL D3.1 Initial scientific study of co-creation and citizens´ participation (2017)
  • 9. Page 9WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 • DART Model interactivity and engagement Inform about the risks and responsibilities Offer proper tools Information symmetry (*) Source: CITADEL D3.3 Initial report on how to involve most effectively the private sector in public service co- creation (2017) Theoretical context: Business models
  • 10. Page 10WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 • Collective Intelligence Genome What is being done? Who is doing it? How is it being done? Why are they doing it? (*) Source: CITADEL D3.3 Initial report on how to involve most effectively the private sector in public service co-creation (2017) Theoretical context: Business models
  • 11. Page 11WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services Index • Aim & Participants • Theorical context of Co-Creation • Panel Session: Co-Creation Approach • Exploitation of results Panel Session • Workshop summary 29/10/2017
  • 12. Page 12WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 Current challenges identified in co-creation  Good approach  It needs to be process-centric rather than platform- centric Difficult to implement in a sustainable manner Delegation of responsibilities Exploitation of generated value Panel session: Co-Creation Approaches
  • 13. Page 13WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 • Enablers of co-creation • Clear good factors • Stakeholders attitude (PA, citizens, companies) • Barriers for co-creation • Clear bad factors • What is the interest of different stakeholders? • Economic, social? • Is it feasible, effective, and sustainable? • Who takes responsibility? Strengths Weaknesses Opportunities Threats Panel session: Co-Creation Approaches
  • 14. Page 14WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 Panel session: Co-Creation Approaches 29/10/2017 • CO-CREATION: co-ideation + co-development • Consumer-centric solutions • Empowerment of citizens (involvement)  from “say” to “do” • Cost savings for Public Administrations • Enables involvement of non-professionals, e.g. citizens, developers and start-ups • Often addresses simple problems • Perception of risks by city officials • Technology-driven • Needs constant fuelling • Business benefits unclear • Rules of the game: obligations + benefits • Dependence on Open Data • Stakeholders empowered to transform & show new skills • New customers and innovators for SMEs and Public Administrations • Allows the change of processes, enhancing Public Administrations systems • Need of education about co-creation process • Sustainability, maintenance and support of co-created solutions • Intellectual property of creations • Loss of business opportunity • Different situations for cities and citizens  not ready for adoption Strengths Weaknesses Opportunities Threats
  • 15. Page 15WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services Index • Objectives & Participants • Theorical context of Co-Creation • Co-Creation Methodologies Panel Session • Panel session: Exploitation and Sustainability • Workshop summary 29/10/2017
  • 16. Page 16WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services • Co-creation project results MUST be exploited • What does it take to exploit co-creation based project results as a commercial product or service? EXPLOITATION POTENTIAL? CHALLENGES IN EXPLOITING? 29/10/2017 Panel session: Exploitation and Sustainability
  • 17. Page 17WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 Panel session: Exploitation and Sustainability Right time? Source of funding to commercialize /maintain? What do investors like or hate from co-creation? How to make it a commercial success? Key factors for long-term sustainability? Challenges of IPR in co-created assets? Business benefits of companies participating in co-creation? Risks that companies have to accept? Public sector gain from co-creation efforts by the private sector? How can the Public sector encourage the private sector?
  • 18. Page 18WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 Panel session: Exploitation and Sustainability Exploitation potential Long-term sustainability IPR clear from the beginning Need for Training and education One-time effort to produce one service Retain participants of co-creation “First mover” advantage Maintenance. Who takes responsibility? Different situations in PAs of different places
  • 19. Page 19WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services29/10/2017 Panel session: Exploitation and Sustainability Clear IPR ownership Maintenance & sustainability Challenges in Exploitation Sell the Process, Not the platform Not one-size -fits-all Involvement of SMEs from the beginning Personal data management Reluctance AcknowledgementAnalyse what is not working in PA processes
  • 20. Page 20WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services Index • Objectives & Participants • Theorical context of Co-Creation • Co-Creation Methodologies Panel Session • Panel session: Exploitation and Sustainability • Workshop summary 29/10/2017
  • 21. Page 21WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services Workshop Summary • Good response and participation • Different projects goals around co-creation and different project status • Good experience to debate about the future and posibilities of co-creation 29/10/2017 Citizens Companies P. Administration
  • 22. A neW concept of pubLic administration based on citizen co-created mobile urban services Thanks for your attention!!

Editor's Notes

  • #13: Work team session plan: Groups of around 6 people are created Teamwork for 20’ Each team populates SWOT table assisted by reflection questions in next page
  • #17: Work team session plan: Groups of around 6 people are created Teamwork for 20’ Each team populates two column table assisted by reflection questions in next page