The media product uses and develops conventions of the horror genre. It establishes a grim church setting to set the mood and reference other horror films. Low key lighting in the church conveys the priest's decayed morals, while brighter lighting in his home provides safety. The trailer pacing starts slow and builds to a montage of brutality, referencing other successful horror trailers. Stylistic choices take influence from Hitchcock's complex montages and effective use of small resources. The corrupt priest character comments on abuses of power in society and extremist misuses of religion seen in real-life media.