Eval 3
- 1. Evaluation question 3 What have you learnt form your audience feedback?
- 2. What have you learnt form your audience feedback? I showed ten members of my primary target audience (16 – 25 year olds) my documentary then asked then 11 questions about what they though about it. Overall I found my primary target audience thought my documentary was educational and informative however it did not give out any new information. When asked the question ‘did you learn something you didn’t know before?’ most people said ‘no, it had lots of information but I didn’t learn anything I didn’t already know’. I did not find this too surprising because I got my information from the news, which is where most people go their information.
- 3. I then asked the question ‘after watching this documentary, would you recommend it to a friend?’ about half of those asked said no. I then asked the question ‘how is the pacing? (Too slow, quick or just right)’. 7 out of the 10 asked said it was too slow. I think this explains why over half said no. At first I was quite surprised that over half said they would not recommend it to a friend but after looking at other questions I understand why they would not recommend it.
- 4. My documentary didn’t have an on – screen presenter, I did this because sometimes I think the presenter distracts from the message of the documentary. I asked my target audience ‘would you prefer an on – screen presenter?’ from this most people said yes they would. I was not expecting this because I personally do not like presenter in documentaries.
- 5. I then showed four members of my secondary audience (30 – 60) the same 11 questions. I was expecting a big difference from the primary and secondary audience responses. When I asked them if they thought the documentary was informative and educational, 4 out of 10 said it was informative and educational saying ‘there were more facts and statistics about the public opinion rather than the refugees’. This surprised me as I tried to include different facts and figures about refugees.
- 6. I then asked them ‘after watching this documentary would you recommend it to a friend?’ 6 out of 10 people said they would. I then looked at the response to ‘how is the pacing? (Too quick, slow or just right)’ I found 3 out of 4 said the pacing was just right. This surprised me because with my primary audience most people would not recommend it because the pacing was too slow. However a small majority said they would recommend it but the pacing was good so I do not understand why some of them would not recommend it.
- 7. I asked my secondary target audience ‘would you prefer an on – screen presenter?’ 1 out of 4 said yes they would prefer an on – screen presenter. I then asked why, the one that said yes said ‘it would make it more interesting’ the other three said ‘it made them concentrate more on the topic’. I found this surprising because I expected the results to be more like what my primary audience thought.
- 8. I then showed my primary audience my magazine double page spread and asked them six questions. Firstly I asked them ‘after reading this article, would you watch the documentary?’ I found 8 out of 10 people said yes they would watch the documentary after reading the article. They said the question and answer at the end was useful and helped them to understand what the documentary was about and why the filmmakers decided to make it What have you learnt form your audience feedback?
- 9. I asked if the article was appropriate, the response was good. 8 out of 10 said the article was appropriate, this ties in with the answer to the first question because if they think the article was appropriate then they would watch the documentary. So this response did not surprise me.
- 10. Then I asked ‘do you think the images are relevant for the topic?’ 6 out of 10 said they do think the images were relevant because it shows what is in the documentary. This did not surprise me because I think the images were relevant and they do show what was in the documentary.
- 11. I went back to my secondary audience, showed them the double page spread and asked them six questions. I asked them ‘after reading the article, would you watch the documentary?’ 2 out of 4 said they would watch it, this surprised me because I thought the results would be similar to the primary audience’s results. I asked them why and they said ‘it doesn’t really entice me to want to read it’.
- 12. The next question I asked was ‘is the article appropriate?’ I found all 4 of them said it was appropriate. I then asked why, ‘it was relevant to the topic and said what the audience can expect.’ I was happy with this feedback because it showed that my magazine article was appropriate and it helped make the audience watch the documentary.
- 13. 1 out of 4 said the images were appropriate for the double page spread. When asked why, they said ‘the images did not link with the article and are do not show anything about refugees’. I understood why the feedback is this.
- 14. I played my radio advert to my primary audience and asked them 5 questions. My first question was ‘was the music appropriate?’ 8 out of 10 said it was appropriate for the topic. The other 2 said it made the advert sound too sad and slow. This did not surprise me, as I had been concerned whether the music was too sad for the advert. What have you learnt form your audience feedback?
- 15. I then asked ‘is it clear when the documentary is on?’ 6 out of 10 said it was clear that when the documentary is on. The other 4 said because it was only said once they didn’t hear when it was on.
- 16. When I asked ‘did you get enough information about what the documentary is about?’ 4 out of 10 said yes there was enough information. I then asked them why some said ‘it was very vague and they didn’t understand what the documentary was about’. This was disappointing because I wanted the audience to know and understand what the documentary was showing