Eval 3
- 1. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?
- 2. FEEDBACK ON OUR ANCILLARIES FROM FOCUS GROUP: The feedback we acquired from our focus group was helpful, however, slightly limited in terms of improvements that could be made. The feedback we did gain mostly concerned which digipak they preferred. Looking back, we should have probably gotten more feedback on the alterations we could have made to improve the digipak once a favourite was chosen.
- 3. ◦ Instead of doing what was mentioned in the previous slide, we firstly made alterations of our own to the digipak (to make it conform better to the general conventions of the indie genre). Then, we spoke to and got advice from professionals/artists of the indie genre regarding any further adjustments we could make. They insisted that to allow for more continuity, and a more aesthetically pleasing cover, we should change the text font and colour. ◦ I feel as though having feedback from professionals may have been more valuable to me as they will have had a much wider variety of experience in their field of work. Whereas my focus group can only really tell me what they like and dislike and not really give me as many ideas.
- 4. Magazine Advert Feedback ◦ In addition to getting feedback on my digipak, I also decided to get feedback on my magazine advert. The feedback I gained included; what changes/improvements I could make on my mock ups and which advert they preferred the most. Advice my focus group gave on their chosen favourite advert – o Change the font style of the artist name so that the triangular ‘A’ was just a normal ‘A’ as this would fit better with the rest of the writing. o Add in bars as separators to the writing This feedback helped me reach my goal of achieving a final outcome that reflected the indie genre well, whilst also creating a product that looks professional
- 5. Feedback through personal messages ◦ Personal messages allowed for a more private means of family and friends to give back constructive criticism. ◦ It allowed me to understand the perspectives of people that aren’t necessarily interested in the genre, so I got an impartial and unbiased view of the video. ◦ The main points were: -Sort out the random sounds near the end - The lip syncing -The scream to be silent at the end -The photo scenes to be redone so the baby is in dads arms
- 6. Feedback through personal messages cont. ◦ Out of the four problems, three of them were eradicated in the updated version of the video (lip syncing, baby and the scream). The only criticism we couldn’t resolved was the music as the mp3 file was source from Kodaline’s original music video which had diegetic sounds in it, we couldn’t find another version without these sounds in it. ◦ When the focus group watched the video, we received almost the same response as the personal group when it came to offering constructive criticism. An additional comment they added was the desire for the waves at the end to be longer and quieter to mirror the actors thought processes and add to the audience’s contemplation as to how he feels.
- 7. Public reaction ◦ Using Youtube as a platform, we discovered that the video had gained some interest from the public as strangers had commented on our video. ◦ A content creator named “TikiKiti” commented on the quality of editing and the creativity of the video, emphasizing how excited he was to see what we do next. ◦ Another Youtube member “Georgia” commented explaining that she found the end “running scene” very emotional, which is what we were trying to convey. ◦ This gave us a lot of optimism and validated our hard work as video creators, but didn’t offer us any way of improving ourselves or gave us any criticism.
- 8. Focus groups reaction to updated video ◦ After showing the focus group the updated version of the video, the reactions were very positive and they all rated the new version of the video higher than the old (aside from one outlier). ◦ I believe the reasoning for this is because we followed their advice of changing the lip syncing and also the disappearing photos were fixed albeit a little bit more blurry than before. ◦ This graph shows the focus groups rating of the video before it was edited (blue) and after is was edited (red). As you can see, some of the rating went up by two, showing a high appreciation for the updates made upon their critiques.