Eval part 2
- 1. How Effective Is The Combination of Your Main Product and Ancillary Texts? By Tyrell Bibbiani
- 2. My ancillary text to support my artist Chloe’s music and music video consisted of a digipak and a magazine advert promoting the digipak. In a age of a rapid decline in CD’s due to online streaming services and illegal content, there’re still an almost niche audience who enjoys to purchase their music through physical CD copies. It could be argued that people who now purchase digipaks purchase them as a collectible item due to it becoming a rare thing that people do nowadays.
- 3. Magazine Advert: The combination of my main music video product and ancillary texts was indeed effective. From the research that I’d found, other similar artists like Ariana Grande’s digipak or Lady Gaga’s digipak would feature the star/artist clearly so that the audience can identify with who the artist is. So, I decided to also incorporate this convention into my own digipak magazine advert as I felt as though this was a technique required to identify my artists as a young pop star. This magazine advert also related to my digipak due to it having the same dark grey colour scheme, along with having the same album cover to promote th album and having the same font as the album title, maintaining consistency.
- 4. The Digipak: For my digipak as a piece of ancillary text, I felt as though it was more than necessary to include multiple images of the artist so that the audience would inevitably know she is the artist for this album/digipak and identify with her. I also decided to correlate the pictures with some key iconic elements from the music video so that the audience can notice these key elements from the video within the digipak shots and understand it is this artist. For example, in the photo album and back cover tracklist, the dazzling christmas lights are present, along with the 2 CD covers having the flickering gold lights, which relates and references the iconic scenes within the music video. After researching similar artists to ‘Chloe’, artists like Ariana Grande, Adele and Alicia Keys all use a darker colour scheme and features the artist heavily, so I felt it was more than necessary to also incorporate this technique into my digipak. With the picture that I used for the photo album inside of the digipak, this helped convey my artists characteristics due to her playing with the dazzling lights and looking young, fun and innocent, which she is also seen doing the same within some scenes in the video, maintaining consistency.
- 5. Conclusively, I feel as though my ancillary text was indeed effective in terms of the combination of my music video and digipak/magazine cover. This is because I kept the colour scheme essentially similar and had key images that referenced iconic scenes within the music video itself like the photo album – for example – helping keep the characteristic of my artist as young, fun, cheeky and innocent as she is smiling and playing with the dazzling lights, which she is also seen doing within scenes from the music video. I essentially wanted to prioritise the idea of my artists image of innocence, youngness and cheekiness consistent throughout both of my ancillary texts and music video.