The group created a boy band music video that incorporated typical codes and conventions of the genre such as a dance routine. They developed an original storyline involving the band members using supernatural powers to impress a girl, which fit with the "cheesy" nature of many boy band videos. They linked the video with ancillary materials like a digipack and poster by carrying over similar visual elements like the band members' positioning and use of colors. Feedback on the video was limited due to not being able to implement all suggested changes, though it received views and positive comments on Facebook. New media technologies like cameras, YouTube, and blogs were used during the production process for filming, research, and organization.