The combination of the main product (digipack) and ancillary texts (music video, magazine advert) is highly effective. [1] Images, fonts, and themes are consistent across products to create a cohesive brand identity. [2] Related images and content from the music video are featured on the digipack, directly linking the two. [3] The magazine advert promotes the album using the artist's image, album cover, and conventions like ratings to engage viewers.