Evaluation 4
- 2. My target audience are young females from the age 9-13. They are young and girly which makes my magazine suitable for this age group as lots of conventions are shown to fit into the criteria this audience would want in a pop magazine. The home theme for the magazine reflects this age, appealing to the audience with the baby pinks, lilacs and the fashion articles and music updates. The happy and cheerful cover stands out for the readers and is well recognisable, continuing the layout and house style for each issue. The main image represents a stylised girl band, reinforcing the idea of ‘girl power’ that appeals to the younger female target audience and giving them the ‘perfect’ image to let them dream about being that glamorous, beautiful and wealthy when they grow up.
- 3. A typical consumer of the magazine would be Katie. She is 12 years old, and an only child, making music a primary focus for her to entertain herself and something she takes an interest in every day. She dances in her free time, attending musical theatre three times a week as she enjoys singing and dancing and aspires to be as famous as her idol, Rihanna. She dances around her pink-walled room singing into a hairbrush to female artists and bands such as Little Mix, Pixie Lott and Beyonce; as well as the boy band heart-throbs ‘One Direction’ that she listens to on her small TV. MTC has become a more viewed channel, with her tastes varying from movies, Reality TV and other pop channels. Sophie has posters around her room of Rihanna, Beyonce and Amelia Lilley who is an upcoming artist from the hit TV talent show ‘X Factor’ that Sophie loves to watch and aspires to one day be on.
- 4. Katie is beginning to find out her own style so likes reading about fashion and what her idols are wearing. She is given pocket money for doing chores around her house so £1 is a great bargain for the features and fun articles that are in ‘bubblegum’ magazine. As well as this, having freebies such as the posters in this issue means you are getting more for your money which is always a plus. Katie’s mum is happy with Katie collecting ‘bubblegum’ magazine every fortnight and has recently allowed her to subscribe, seeing the promotion of ‘5 months for £4!’ on the contents page. As a parent, Sophie’s mum is happy with the content of the magazine and that the language is safe and family friendly, like the genre of ‘pop’ itself.
- 5. This photo is used in my magazine and is a good representation of my reader. The fun photo conveys the young age of the audience as a piggy back is something children do with their friends. This is also a good representation as the closeness of the girls in the image associates with best friends, that a lot of young girls have and the smiling face conveys the good times you have with your friends. They also represent the different ethnicities friend groups have and doesn’t show the typical ‘young, white and beautiful’ stereotype that is shown in magazines as an image of ‘perfection’. They both appear natural with no over the top make-up or rebellious look that associates with the safe pop genre, giving a good example to the readers and something they would follow. The clothes could also represent the reader, the fact they are wearing up-to-date clothing such as printed leggings and buttoned-up shirts conveys the readers like to be up to date with the latest fashions and would want a magazine to include this.